Samuel Forthofer
Macomb,MI
Summary
Account Executive with 3+ years of experience managing client accounts, developing PR strategies, and securing media coverage for technology, fintech, and crypto clients. Skilled in media relations, content creation, and strategic communications, seeking to drive growth and visibility for clients.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Account Executive
Melrose PR
07.2024 - Current
- Manage multiple client accounts, serving as the day-to-day contact and ensuring campaigns meet deadlines and budgets.
- Develop and execute PR strategies, including brand messaging for websites, social media, and media coverage.
- Build and maintain relationships with journalists, analysts, and industry influencers.
- Produce press releases, blog posts, media pitches, and client briefings with minimal supervision.
- Support business development through research, presentations, and pitch preparation.
Facility Supervisor
Premier Sports Center
11.2022 - Current
- Enhanced client relations and managed facility operations to ensure a positive experience.
Account Manager
Establish PR
05.2023 - 11.2023
- Increased media coverage for B2B and tech clients via strategic PR campaigns.
- Led client calls and check-ins; collaborated with investor relations to align messaging with business goals.
- Secured an average of one media placement per month per client account.
Investor Relations Specialist
Sharon Merrill Associates
08.2022 - 11.2022
- Managed email campaigns to 1,000+ subscribers and prepared investor materials.
- Created presentations and reports supporting client business development.
Public Relations Account Manager
Energent Media
10.2021 - 08.2022
- Coordinated PR campaigns and improved project efficiency using Asana.
- Created press releases, thought leadership articles, and trend-jacking pitches.
- Built media lists via MuckRack and maintained consistent messaging across web, PR, and social media.
Social Media Coordinator (Internship)
Rochester University Men's Soccer
08.2020 - 04.2021
- Produced social content for Twitter, Instagram, and Facebook, growing engagement among target audiences.
- Designed graphics using Canva and Adobe Photoshop based on audience insights and trends.
Education
B.S. - Mass Communication
Rochester University
Rochester, MI12.2020
Skills
- Client Account Management & PR Strategy
- Media Relations & Influencer Outreach
- Content Creation: Press Releases, Blog Posts, Pitches, Briefings
- Digital Marketing: Social Media & Paid Ads (Google/Meta)
- Project Management & Multi-Client Coordination
- B2B, Tech, Crypto, and Fintech Communications
Certification
- Microsoft Office (Word, PowerPoint, Excel)
- Google Analytics
- Google Ads (Search, Measurement, Video)
- HubSpot: Inbound Marketing & Social Media Marketing
Timeline
Account Executive
Melrose PR
07.2024 - Current
Account Manager
Establish PR
05.2023 - 11.2023
Facility Supervisor
Premier Sports Center
11.2022 - Current
Investor Relations Specialist
Sharon Merrill Associates
08.2022 - 11.2022
Public Relations Account Manager
Energent Media
10.2021 - 08.2022
Social Media Coordinator (Internship)
Rochester University Men's Soccer
08.2020 - 04.2021
B.S. - Mass Communication
Rochester University