Samuel Forthofer
Summary
Dedicated Public Relations Specialist with experience managing external public relations and media agencies. Skillfully manages multiple tasks and meets tight deadlines in high-pressure environments. Has client facing experience along with experience in Meta and Google Ads.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Facility Supervisor
Premier Sports Center
11.2022 - Current
- Making sure all operations go as planned.
- Fees are collected from teams and organizations renting fields.
- All questions are answered regarding field rentals and events.
- Work to improve player relations.
Publicist/Public Relations Specialist
Establish PR
05.2023 - 11.2023
- Client facing.
- Increased media coverage by developing and implementing strategic publicity campaigns.
- Managed client accounts, ensuring consistent communication and progress updates on campaign strategies. Main point of contact.
- Managed 35-45 clients at any given time.
- Led interviews and bi-weekly check in calls.
- Collaborated with investor relations to cultivate success.
Investor Relations Specialist
Sharon Merrill Associates
08.2022 - 11.2022
- Create IR Trending weekly email blast using HubSpot.
- Create backgrounders for potential investors looking to invest in our clients companies.
- Wrote and scheduled press releases.
- Researched market trends using Ipreo and Alphasense.
- Created and maintained precise and accurate models, charts and reports.
- Assisted in preparation of presentations, data tables and other documents for investor meetings.
Public Relations Account Manager
Energent Media
10.2021 - 08.2022
- Handled anywhere from 10-15 clients at any given time.
- Wrote press releases, thought leadership articles, trend jacking, pitches, and byline articles.
- Using MuckRack I would create media lists specifically for clients in order to pitch their news to the correct target audience.
- New client acquisition.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Stayed current on company offerings and industry trends.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
Associate Banker
Rocket Mortgage
01.2021 - 09.2021
- Learned the foundation process of Mortgage Loan Banking.
- First person to interact with potential clients and assisting them with connecting to licensed bankers who would then help them accomplish their goals.
- Dialed anywhere from 1,000-1,200 clients daily to update them on their mortgage options.
- Established rapport with new clients to increase satisfaction and loyalty.
- Educated customers on features and benefits of banking products and services.
Social Media Coordinator
Rochester University Men's Soccer
08.2020 - 04.2021
- Conducted research to determine current benchmark trends and audience preferences.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Created social media content with consistent content and tone.
- Wrote social media content to increase engagement with followers.
Administrative Assistant
Rocket Mortgage
08.2020 - 01.2021
- Worked closely with the Regional Vice President.
- Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
- Managed phone and email correspondence.
- Increased office participation in special events by creating newsletter with detailed calendars and other office updates.
Mortgage Loan Originator Internship
Rocket Mortgage
05.2020 - 08.2020
- Learned the mortgage loan process.
- Created daily and weekly reports for my Director to maximize efficiency.
- Participated in industry events and conferences to build relationships and gain market intelligence.
Education
Bachelor of Science - Mass Communications With Focus On Public Relations
Rochester College
Rochester, MI05.2021
Skills
- Leadership
- Teamwork
- Digital Marketing
- Public Relations
- Content Creation
- Writing
- Research
- Problem Solving
- Google Ads
- Meta Ads
Certification
- Microsoft Office (Word, PowerPoint, Excel)
- Google Analytics Certification
- Google Ads Search Certification
- Google Ads Measurement Certification
- Google Ads Video Certification
- Inbound Marketing Certification - HubSpot
- Social Media Marketing II Certification - HubSpot
Timeline
Publicist/Public Relations Specialist
Establish PR
05.2023 - 11.2023
Facility Supervisor
Premier Sports Center
11.2022 - Current
Investor Relations Specialist
Sharon Merrill Associates
08.2022 - 11.2022
Public Relations Account Manager
Energent Media
10.2021 - 08.2022
Associate Banker
Rocket Mortgage
01.2021 - 09.2021
Social Media Coordinator
Rochester University Men's Soccer
08.2020 - 04.2021
Administrative Assistant
Rocket Mortgage
08.2020 - 01.2021
Mortgage Loan Originator Internship
Rocket Mortgage
05.2020 - 08.2020
Bachelor of Science - Mass Communications With Focus On Public Relations
Rochester College
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