Samuel Kauski
Seattle
Summary
Associate Director of Paid Social at KINESSO specializing in women’s health, particularly in emergency contraception and birth control. Expertise in paid social strategy supported by certifications and extensive experience on platforms including Meta, TikTok, and Snapchat. Leads a team to develop and implement compliant, high-performing campaigns that align with brand objectives. Committed to leveraging paid social to enhance brand awareness and engagement through precise, measurable strategies.
Overview
8
8
years of professional experience
Work History
Associate Director
Omnicom Media Group
Seattle
01.2022 - Current
- Led Paid Social strategy for two national pharmaceutical brands, managing combined budget exceeding $10MM.
- Specialized in women’s healthcare marketing to enhance awareness and engagement for Rx and OTC products.
- Developed compliant, performance-driven campaigns across platforms, including, but not limited to, Meta, TikTok, and Snapchat.
- Managed team through comprehensive campaign planning, ensuring adherence to client goals and regulations.
- Fostered robust client partnerships through effective communication, strategic presentations, and focused reporting.
- Leveraged data insights to optimize budget allocation, improve ROI, and guide future strategy decisions.
- Collaborated with creative, analytics, and media teams to deliver integrated marketing solutions tailored to audience needs.
Paid Social Media Specialist
PACKABLE INC
New York
01.2021 - Current
- Oversaw development of paid social media campaigns for pharmaceutical clients, ensuring strategic alignment with Brand Management and other teams.
- Collaborated with Creative, Accounting, Social Strategy, and Measurement teams to maintain project integrity.
- Utilized project management tools to streamline workflow processes and adhere to client timelines.
- Curated data-driven reports highlighting paid and organic campaign performance, emphasizing future opportunities.
- Provided proactive recommendations on social media best practices and emerging platforms.
- Maintained expertise in functionality of major social media channels including Facebook, Instagram, Twitter, and LinkedIn.
- Analyzed campaign strategies to maximize effectiveness and align with client objectives.
- Monitored industry trends to enhance social media strategy and execution.
Social Media Marketing Manager
USA TODAY NETWORK - VENTURES
Chicago
01.2018 - 01.2021
- Created and executed multiple social media content calendars for over 100 live events in United States and Mexico.
- Managed a team of two Social Media Specialists and one Digital Marketing Specialist to drive effective campaigns.
- Directed three designers in developing and presenting comprehensive marketing campaigns for stakeholders.
- Integrated data-driven retention plan, achieving 50% increase in return sales during first year.
- Conducted social listening across 20+ accounts on platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn.
- Collaborated with major sponsors and charity brands such as Warner Brothers, Allstate, St. Jude's, and Make-a-Wish to execute marketing strategies.
- Established cross-channel social strategies, influencer campaigns, and integrated marketing calendars while managing $500K annual budget.
- Coordinated with legal teams to execute trademarked materials and public announcements reaching over 4 million people.
Education
Bachelor of Arts - Integrated Marketing Communications
Roosevelt University
Chicago, IL01.2017
Skills
- Paid social strategy and campaign development
- Budget management and financial administration
- Data analysis and analytical thinking
- Facebook advertising and social media expertise
- Client relationship management and relationship building
- Integrated marketing solutions and community outreach
- Project management and schedule coordination
- Team leadership and collaboration
- Campaign optimization and performance enhancement
- Effective communication and verbal/written skills
- Strategic presentations and decision-making
- Industry trend awareness and market insights
- Database management and coordination
- Proposal writing and contract negotiation
- Coaching, mentoring, hiring, and training
Websites
References
Detailed references available upon request.
Additional Credentials
Microsoft Office: Word, Excel, PowerPoint, Outlook, Access, Publisher, Salesforce Social Studio, Salesforce Marketing Cloud, Google AdWords, Google Analytics, Facebook Business Manager, Twitter Business Manager, Pinterest Business Manager, Adobe Creative Suite, Sprout Social, Employee of the Month, Oberweis, Highest Customer Satisfaction Ratings, Amita Health, Chicago Real Estate Broker Course, Mainstreet Organization of Realtors, Parkinson Foundation, ALS Association, American Cancer Association, Personal Public Speaking, Jogging, Biking, Family Time, Traveling, Food, Shopping, Reading
Timeline
Associate Director
Omnicom Media Group
01.2022 - Current
Paid Social Media Specialist
PACKABLE INC
01.2021 - Current
Social Media Marketing Manager
USA TODAY NETWORK - VENTURES
01.2018 - 01.2021
Bachelor of Arts - Integrated Marketing Communications
Roosevelt University