SAMUEL LEUCK
Lakewood,Colorado
Summary
Exceptionally ambitious and motivated professional with a strategic mindset, thriving on collaboration and open communication. As a big-picture thinker, I approach projects with a focus on quality outcomes, value propositions, and a commitment to continuous improvement, guided by metrics and analytics.
Overview
13
13
years of professional experience
Work History
Marketing Manager, Demand Generation
Trimble
03.2022 - Current
- Strategize and enhance engagement within the North American portfolio of Trimble MEP solutions by understanding target vertical markets and audience personas.
- Maintain a client-service mindset, skillfully anticipating and identifying business partner needs, providing recommendations, and collaborating with internal stakeholders for effective execution.
- Play a key role in supporting sales and marketing efforts through the planning and development of diverse marketing communications, including sales presentations, press releases, emails, brochures, trade show materials, web/social media content, case studies, whitepapers, and advertisements.
- Collaborate with product marketing, sales, and other divisions to comprehend and articulate Trimble solution features and benefits, utilizing storytelling capabilities and ensuring buy-in from subject matter experts prior to publication.
- Prioritize multiple activities, steering complex projects forward, collaborating with cross-functional teams, and consistently meeting deadlines.
- Demonstrate expertise in utilizing segmentation information for crafting effective marketing communications strategies and tactics.
- Translate technical capabilities into tangible benefits, showcasing a deep understanding of the product offerings.
- Foster a team-player mentality, building relationships with diverse personality types within a globally distributed team, emphasizing effective people skills, communication (oral and written), and project management.
Communication and Marketing Manager
Colas IS Support
06.2019 - 03.2022
- Developed brand recognition and increased customer satisfaction through strategic planning
- Planned, edited, and wrote content for internal communications, social media, emails, and presentations
- Contributed to ISS training and events, including Super User Meetings
- Conceptualized and executed promotional campaigns
- Facilitated effective knowledge sharing among employees
- Developed strategies for promoting new product innovations
- Managed projects to ensure timely and quality content delivery
- Monitored product and services usage, proposing catalog updates
- Led design, development, delivery, and management of change management initiatives
- Established crisis communication processes.
Marketing Specialist II
JE Dunn Construction
11.2016 - 05.2019
- Collaborated with executive leadership team to develop content and execute promotional campaigns and internal communications
- Positioned JE Dunn as a thought leader through strategic public relations efforts including case studies, awards submittals and industry publications
- Developed win strategies, value propositions and generate content for proposals and interviews for project pursuits
- Maintained CRM database and public relations efforts for the West Region
- Built and maintained collaborative partnerships with cross-functional internal teams to meet deadlines and create quality content.
Marketing Specialist
Swanson Rink
06.2015 - 11.2016
- Proposals, graphic design, conference planning, event planning, collateral development, database management
Marketing Specialist
Farnsworth Group
03.2012 - 06.2015
- Proposals, graphic design, conference planning, collateral development, database management
Marketing Artist
Quad-City Times
05.2011 - 02.2012
- Graphic design
Education
Bachelor of Science - Communications
Bradley University
S - Global Scholars
University of Economics Prague
Skills
- CRM
- SaaS
- Salesforce
- Customer Lifecycle Marketing
- Integrated Marketing
- Customer Marketing Systems
- Collaboration
- Project Management
Timeline
Marketing Manager, Demand Generation
Trimble
03.2022 - Current
Communication and Marketing Manager
Colas IS Support
06.2019 - 03.2022
Marketing Specialist II
JE Dunn Construction
11.2016 - 05.2019
Marketing Specialist
Swanson Rink
06.2015 - 11.2016
Marketing Specialist
Farnsworth Group
03.2012 - 06.2015
Marketing Artist
Quad-City Times
05.2011 - 02.2012
Bachelor of Science - Communications
Bradley University
S - Global Scholars
University of Economics Prague
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