Summary
Overview
Work History
Education
Skills
INDEPENDENT ACTIVITIES
Certification
RELEVANT INFORMATION
Timeline
Awards
Generic

Samuel Melania

Orlando,FL

Summary

Highly experienced communicator, with over two decades of outstanding achievements in various fields, including marketing, political consulting, and journalism. Specialized in effective communication strategies, political marketing, and media management. I have led teams, implemented successful strategies, and received notable recognitions. My skill set includes creative writing, photography, video editing, and social media strategies.


Overview

29
29
years of professional experience
1
1
Certification

Work History

COMMUNICATIONS MANAGER

Moldcable
02.2023 - Current
  • Developed and implemented communication strategies to enhance brand visibility and stakeholder engagement.
  • Oversaw internal and external communications, ensuring alignment with organizational goals and messaging consistency.
  • Led cross-functional teams in executing marketing campaigns, utilizing digital platforms for maximum reach and impact.
  • Managed media relations, serving as primary contact for press inquiries and facilitating coverage of key initiatives.
  • Mentored junior team members, fostering professional development and enhancing departmental capabilities.
  • Conducted training sessions on effective communication practices for diverse audiences within the organization.
  • Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
  • Enhanced brand visibility by developing and implementing strategic communication plans.
  • Tailored communication styles to suit diverse audiences, ensuring messages were effectively received.

DIRECTOR OF ALTERNATIVE MEDIA

Café con Leche Communications
01.2016 - 01.2022
  • Led the implementation of alternative media strategies, increasing brand visibility through unconventional approaches.
  • Head of the Social Media team, conceptualizing and developing the image of new clients while solidifying existing ones, adapting to evolving market needs.
  • Led the press team to maintain information flow for mass media.
  • Data analysis and metrics, optimization of marketing strategies, identification of trends and behaviors, search for new market opportunities.

CORRESPONDENT

The FM of Colombia
01.2014 - 01.2020
  • Conducted investigative journalism, delivering timely, and compelling news stories.
  • Built extensive networks for information sourcing and in-depth reporting.

DIRECTOR OF COMMUNICATIONS AND MEDIA

Chacao Mayor’s Office
01.2017 - 01.2019
  • Created the new digital identity of Chacao City Hall.
  • Supervised successful communication campaigns, increasing the mayor's approval by 57% and the city hall's by 76%.
  • Led the press team to maintain information flow for TV, radio, and print media.
  • Drafted speeches for the mayor.
  • Data analysis and metrics, optimization of marketing strategies.
  • Under the mayoralty of Gustavo Duque

DIRECTOR OF COMMUNICATIONS

Chacao Mayor’s Office
01.2015 - 01.2017
  • Led the marketing campaign that increased Mayor Ramón Muchacho's approval from 34% to 59%.
  • Head of the social media team for City Hall.
  • Led the press team to maintain information flow for TV, radio, and print media.
  • Drafted speeches for the mayor.
  • Data analysis and metrics, optimization of marketing strategies.
  • Under the mayoralty of Ramon Muchacho

DIRECTOR OF MARKETING

Café con Leche Communications
01.2013 - 01.2015
  • Developed and executed strategies that increased new client acquisition by 28%, including Bayer, Hendricks, and Shell.
  • Led the team that conceptualized and executed marketing campaigns in conventional and unconventional media.
  • Data analysis and metrics, optimization of marketing strategies, identification of trends and behaviors, search for new market opportunities.

METROPOLITAN CAMPAIGN DIRECTOR FOR CONGRESSIONAL ELECTIONS

Primero Justicia Party
01.2010 - 01.2011
  • Designed the campaign strategy, contributing to the victory of 30% of participating candidates of the opposition Primero Justicia party.
  • Developed and supervised the production of audio-visual materials for radio, TV, and print media.

CAMPAIGN DIRECTOR FOR METROPOLITAN MAYOR OF EL HATILLO FOR DELSA SOLORZANO

Un Nuevo Tiempo Party
01.2008 - 01.2009
  • Created the campaign strategy based on data analysis.
  • Head of public relations, communication, and voter mobilization team.
  • Planned and coordinated the candidate's agenda.
  • Led the communications and social media team for the candidate.

HEAD OF AUDIOVISUAL PRODUCTS

Primero Justicia Party
01.2006 - 01.2008
  • Developed and supervised the production of audio-visual materials for radio, TV, and print media, leading a team of 35 journalists, 10 cameramen, and 10 assistants.

PROFESSOR OF THE CHAIR INSTITUTIONAL JOURNALISM

Santa Maria University
01.2004 - 01.2008
  • Mentored aspiring journalists, fostering ethical and impactful reporting.
  • Taught practical skills in investigative journalism and media ethics.

DIRECTOR OF INFORMATION AND PUBLIC RELATIONS

Chacao Mayor’s Office
01.2002 - 01.2008
  • Implemented effective public relations strategies and managed municipal information.
  • Created and supervised the execution of successful communication campaigns.
  • Led the press team to maintain information flow for TV, radio, and print media.
  • Drafted speeches for the mayor.
  • Conceptualized and executed the reelection communication campaign in 2004.
  • Under the mayoralty of Leopoldo Lopez

METROPOLITAN PRESS CHIEF FOR THE PRESIDENTIAL CAMPAIGN

Candidate Manuel Rosales, Un Nuevo Tiempo Party
01.2006 - 01.2007
  • Led the execution of the electoral campaign in the Capital District.
  • Directed the press, radio, and TV department for the electoral campaign in the Capital District.

PRESS CHIEF FOR NATIONAL TELEVISION STATION

Televen News, Channel 10
01.2000 - 01.2002
  • Directed the news and editorial line of the channel.
  • Coordinated opinion programs, ensuring alignment with the information policy.
  • Led a team of 29 journalists nationwide, 14 cameramen, and 10 assistants.

DIRECTOR OF INFORMATION FOR NATIONAL RADIO STATION

YVKE MUNDIAL Radio
01.1997 - 01.2000
  • Directed the news and editorial line of the radio.
  • Coordinated the daily transmission of news through 18 radios nationwide.
  • Led a team of 16 journalists nationwide, 6 audio operators, and 8 announcers.
  • News coverage and daily news writing.

Education

Bachelor’s Degree - Communication

Central University

Skills

  • Creative writing
  • Photography and photojournalism
  • Video editing (Final Cut Pro, Movavi, Capcut)
  • Social media strategies
  • Political communication
  • Team management
  • Content development
  • Project management
  • Media relations
  • Marketing strategy
  • Crisis management
  • Campaign coordination

INDEPENDENT ACTIVITIES

Director and producer of radio and television commercials. Director and producer of videos. Host of the radio program Popular Response (2006 - 2008) Caracas, Venezuela. Producer and moderator of the World Review YVKE MUNDIAL program (2000-2002) Caracas, Venezuela. News writer for Venezuelan: La Razón (1995-2000) newspapers El Nacional (2000-2003) newspapers

Certification

  • Digital Media Communication Strategies (2020)
  • Video Editing Certification with Final Cut Pro (2018)
  • Video, Photojournalism, and Social Media (2016)
  • Public Relations and Communication Strategies (2014)

RELEVANT INFORMATION

Bilingual proficiency in English and Spanish.
Proven track record in successfully adapting communication strategies to evolving market needs.
Demonstrated ability to lead and manage diverse teams in dynamic environments.
Expertise in political marketing and campaign management.
Proficient in leveraging social media for brand promotions and client engagement.

Timeline

COMMUNICATIONS MANAGER

Moldcable
02.2023 - Current

DIRECTOR OF COMMUNICATIONS AND MEDIA

Chacao Mayor’s Office
01.2017 - 01.2019

DIRECTOR OF ALTERNATIVE MEDIA

Café con Leche Communications
01.2016 - 01.2022

DIRECTOR OF COMMUNICATIONS

Chacao Mayor’s Office
01.2015 - 01.2017

CORRESPONDENT

The FM of Colombia
01.2014 - 01.2020

DIRECTOR OF MARKETING

Café con Leche Communications
01.2013 - 01.2015

METROPOLITAN CAMPAIGN DIRECTOR FOR CONGRESSIONAL ELECTIONS

Primero Justicia Party
01.2010 - 01.2011

CAMPAIGN DIRECTOR FOR METROPOLITAN MAYOR OF EL HATILLO FOR DELSA SOLORZANO

Un Nuevo Tiempo Party
01.2008 - 01.2009

HEAD OF AUDIOVISUAL PRODUCTS

Primero Justicia Party
01.2006 - 01.2008

METROPOLITAN PRESS CHIEF FOR THE PRESIDENTIAL CAMPAIGN

Candidate Manuel Rosales, Un Nuevo Tiempo Party
01.2006 - 01.2007

PROFESSOR OF THE CHAIR INSTITUTIONAL JOURNALISM

Santa Maria University
01.2004 - 01.2008

DIRECTOR OF INFORMATION AND PUBLIC RELATIONS

Chacao Mayor’s Office
01.2002 - 01.2008

PRESS CHIEF FOR NATIONAL TELEVISION STATION

Televen News, Channel 10
01.2000 - 01.2002

DIRECTOR OF INFORMATION FOR NATIONAL RADIO STATION

YVKE MUNDIAL Radio
01.1997 - 01.2000

Bachelor’s Degree - Communication

Central University

Awards

Oscar Yáñez Order in Second Class 2017 (Best Journalistic Work), Palma de Chacao in Second Class 2007 (Best Journalistic Work), ANDA de Oro 2003 (Public Welfare Advertising Piece), ANDA de Oro 2003 (Public Good Press Notice), ANDA de Plata 2003 (Public Good Prees and Magazine), Mara de Oro 2001 (Best Radio News), Mara de Oro 2000 (Best Radio News), Golden Sun 2000 (Best Radio News), Musa de Oro 2000 (Best Radio News), CECODAP 2000 (Radio), Leoncio Martínez Order in Second Class 1998 (Best Radio Journalist)

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