Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hi, I’m

Samuel Morales

Northfield,IL

Summary

Results-driven Business Executive with a forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations. Results-driven Executive with 12 years of progressive experience in HealthCare and Beverage industry. Exceptional leader, change manager, and complex problem solver. Proven skills in operations oversight, policy development, and process improvements. Detail-oriented expert in global business strategy and leadership with domestic and international experience in Sales Management, operations, P&L oversight, business planning, and multichannel product distribution with proven expertise in different global markets. Decisive leader in new market identification, penetration, and strategic positioning. Track record of increasing sales and growing the bottom line to drive productivity by maximizing the productivity of the operations. Facilitator and Builder of a world-class business team specializing in start-up and scaled growth stages.

Overview

12
years of professional experience

Work History

Sophisticated Spirits LLC
Chicago, IL

CEO
09.2021 - Current

Job overview

  • Created organization's mission and vision statements for use by employees.
  • Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Delivered engaging sales presentations to new clients , explaining technical information in simplified language to promote features and increase client base.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Drove implementation of new market expansion to propel business forward and adapt to market changes.
  • Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
  • Led strategic and business initiatives to successfully grow revenue in areas such as Sales and Distribution.
  • Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
  • Handled customer relations issues, enabling quick resolution and client satisfaction.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Organized promotional events and interacted with community to increase sales volume.
  • Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
  • Wrote competitive proposals to support new contracts and programs.
  • Identified, created and closed large new client contracts.
  • Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Negotiated and closed long-term agreements with new clients in assigned territory.

WorldPoint ECC Inc
Chicago, IL

Vice President of International Business
10.2010 - 03.2021

Job overview

  • Driven multimillion roadmaps of growth, targeting specific markets on international markets with focus on Latin America, Asia Pacific, Middle East, North Africa, and Europe from 678,000 USD to 9 million dollars in 5 years.
  • Responsible for creating Business plan and Business strategy to set up two new subsidiaries with whole operations in key markets in Mexico and Middle East (Dubai) and leading and creating Start-up offices while continuing management other offices operating in Argentina and Brazil
  • Responsible for implementing and executing effective marketing and sales strategies and new distribution channel programs in Latin America Markets and developing critical relationships with key decision-makers.
  • Built, led and managed global Sales Team and Marketing Team for international markets.
  • Managed all international sales activities and public relationships, conducting and delivering interviews with local media to expand visibility of brand and representation of our clients
  • Led growth of sales and increased company's total annual revenue in sales by 11%, responsible for creating and delivering C-Suite corporate presentations internally to deliver business reviews on monthly, quarterly, and Annual Basis
  • Developed new e-commerce platform for international customers attending specific customer experiences and services related to implications of trade and customs administrations for specific global markets.
  • Enable with new implementation of e-commerce and social media strategies, ROI was achieved by progressive growth of 40% of new leads, contemporary accounts by 30% (new customers), 15% increase in returned customers, and change of 10% revenue in e-commerce platform in first year of operation.
  • Improved understanding of market’s needs and orchestrated fully integrated marketing strategy that included digital tools such as SEM, SEO, Ad Words, and Google Analytics to guide initiatives and more conventional means
  • Identified opportunities to improve business process flows and overall departmental productivity.
  • Attended trade shows and client meetings, promoting company brand and building rapport with prospects and partners.
  • Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
  • Led operational team in creation, roll out, and management of new product lines in various territories and languages.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Spearheaded several third-party contract negotiations to obtain favorable pricing and scheduling parameters.
  • Spearheaded change management and strategic turnaround for company during significant restructuring and downsizing.
  • Maintained P&L and shouldered corporate fiscal responsibility, resulting in profitable results every year consistently.
  • Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
  • Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish client performance metrics.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading HealthCare partners.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Drove operational improvements, which resulted in savings and improved profit margins

Consulate General of Mexico
Chicago

Intern
05.2010 - 09.2010

Job overview

  • Legal affairs
  • I worked closely with the consul Johana Ballester as her supported assistant, and I was assigned to support the legal departments of the Protection Department of the Consulate
  • I reviewed and organized the current and new files in the Federal database that contained petitions of the Mexican detained and under a criminal process in Illinois
  • Oversees, the files were updated with the most recent activities and prepare the report for a debriefing for the consul
  • Communication with the correctional departments to talk with officers regarding specific cases assigned to the Consulate
  • I supported the Immigration department
  • Creating the list of the Mexicans deported to Mexico every week
  • Ensure that they get their support and treatment without violating their rights
  • Assisting and providing legal consulting to those seeking legal consultation
  • Reviewing the cases and assigning them to local Attorneys of those that suffer discrimination under their current employer.

Education

Harvard University
Cambridge, MA

Global Strategy Management, International Business from Business Administration And Management
06.2018

University Overview


  • Comprehensive program to identify, frame, and solve complex business problems; build cooperation among disciplines; and drive innovation and organizational change.
  • Focused on strategy, leadership, and the organization, the program delivers the tools you need to capitalize on technological disruption and digital transformation and play a more strategic role in corporate success.
  • Completed professional development in Global Strategic management

University of Illinois

Master of Law (LLM)
2010

University Overview

Chicago I was helping with translation and forms for immigrants detained at the detention centers. Daniel Rothenberg, DePaul University, The International Human Rights Law Institute Research assistant to Translated amicus Brief on the case of Las Dos Erres Massacre v. The Republic of Guatemala from English to Spanish to presented before the Inter American Court of Human Rights

UPAEP-Universidad Popular Autonoma Del Estado De Puebla
Puebla

Bachelor's degree from Law
05.2005

Skills

  • Brand position strategy
  • Negotiation strategy
  • C-Suite level
  • Digital Marketing strategy and implementation
  • Budgeting Planning
  • Executive Leadership
  • Strategic Partnership
  • Effective Communicator and Public Speaker
  • Strategic Planning
  • Business Management and Development
  • New Market Penetration
  • Sales Growth
  • P&L Responsibility
  • Advertising Campaigns
  • Business Development and Planning

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

CEO

Sophisticated Spirits LLC
09.2021 - Current

Vice President of International Business

WorldPoint ECC Inc
10.2010 - 03.2021

Intern

Consulate General of Mexico
05.2010 - 09.2010

Harvard University

Global Strategy Management, International Business from Business Administration And Management

University of Illinois

Master of Law (LLM)

UPAEP-Universidad Popular Autonoma Del Estado De Puebla

Bachelor's degree from Law

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Samuel Morales