Developed foundational brand strategy, visual identity, and marketing messaging.
Conducted audience research, competitor analysis, and selected appropriate digital marketing channels to reach the target audience.
Collaborated with a third-party graphic designer and web developer to create visual brand identity and remodel website.
Implemented Google Analytics 4 into WordPress website.
Conducted SEO audit and optimized webpage copy for user engagement, conversion rates, and search rankings.
Wrote SEO blog posts to provide valuable industry information to target audience.
Utilized photography skills to take professional headshots of team members.
Conducted interviews with past clients and wrote in-depth testimonials, generating engagement and driving website traffic.
Utilized social media platforms, primarily Facebook, to promote blog posts, client testimonials, company updates, and events.
Managed email marketing campaigns using MailChimp, including maintaining subscriber lists, writing content for newsletters, and designing email templates.
Coordinated marketing events, including creating promotional materials, programs, and presentation slides, as well as promoting events on social media and to email subscribers.
Improved internal processes for managing prospective clients and implemented automation tools for increased efficiency.
Photographer
Independant Contract
05.2022 - 11.2022
In 2022 I took six month away from full-time work to focus on increasing my education, and experience in marketing, project management, and photography.
During this time I primarily worked as a freelance photographer, both for individual clients and also for Oklahoma School Pictures, a studio that specializes in yearbook photo days.
Sales Development Representative
Tenstreet
04.2021 - 05.2022
Succeeded in a fully remote, loosely structured, independent role creating new sales opportunities through cold calling, email campaigns, and social media outreach.
Provided newly hired team members with strategic coaching, using product knowledge and market research to educate them on the specific value the company offers the market.
Lead Development
Independent Contract
01.2021 - 03.2021
Contract with a Keller Williams Realtor team. Assisted with developing and implementing a process for connecting with new potential home buyers.
Account Executive
Heartland Payment Systems
07.2020 - 01.2021
Built and strengthened relationships within a portfolio of new and existing accounts to drive revenue growth.
Used consultive sales strategies to solve business problems for clients. Presented live demonstrations of software solutions.
Sales Development Representative
SafetySkills
05.2019 - 06.2020
Outbound cold calling businesses to find new sales opportunities and scheduling product demos for Account Executives.
Ranked number 1 on the sales development team leaderboard for three consecutive months, Jan - March 2021.
Education
Professional Certification - Digital Marketing
Digital Marketing Institute + AMA
2022
Digital marketing training in wide variety of skills including marketing strategy, content creation, SEO, social media management, paid ad campaigns, and marketing analytics.
BBA - Business Administration
Oklahoma Christian University
2019
Minor: Mass Communication Studies
Magna cum laude graduate
Skills
Brand Marketing Strategy
Marketing Research
Marketing Project Management
WordPress Site Management and SEO
Content and Copywriting
Email Marketing
Events Coordination
Salesmanship and Lead Development
Photography
Adobe: InDesign, Photoshop, Lightroom
Google Analytics
Effective Utilization of AI Writing Tools
Timeline
Marketing Manager - Solutions 101
11.2022 - 07.2023
Photographer - Independant Contract
05.2022 - 11.2022
Sales Development Representative - Tenstreet
04.2021 - 05.2022
Lead Development - Independent Contract
01.2021 - 03.2021
Account Executive - Heartland Payment Systems
07.2020 - 01.2021
Sales Development Representative - SafetySkills
05.2019 - 06.2020
Digital Marketing Institute + AMA - Professional Certification, Digital Marketing
Oklahoma Christian University - BBA, Business Administration