Samuel Ryan
Executive Management/Sales Leadership
Lake City,FL
Summary
To secure a leadership position, which would utilize interpersonal communication skills, leadership strengths, and sales expertise, on a daily basis.
Overview
22
22
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work History
Managing Owner
SJR Investments LLC
02.2024 - Current
- Developed and implemented successful marketing strategies, leading to significant growth in new clients (91 percent rental occupation for STR's, within first 30 days) and overall revenue
- Established strong business relationships with vendors, resulting in improved pricing and contract terms, which has cut monthly operating cost by over 21%
- Boosted customer satisfaction rates (Perfect 10/10 VRBO and 5/5 AIR B&B Ratings) through implementation of customer-centric policies and procedures designed to address key pain points effectively
- Directed comprehensive financial planning efforts to ensure long-term stability and continued growth for organization
- Drove revenue growth by identifying untapped market opportunities and developing targeted sales strategies, which has focused on Social Media Expansion via Facebook, Instagram, YouTube and TikTok
- Optimized operational efficiency through process improvement initiatives, reducing costs while maintaining quality standards
- Implemented effective risk management measures to minimize potential financial losses due to unforeseen circumstances or events, with focus on proper insurance coverage and contingency plans, for all properties
- Negotiated favorable contracts with suppliers, maximizing profitability without compromising quality or service levels
- Managed day-to-day business operations
- Consulted with customers, daily, to assess needs and propose optimal solutions
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends, while using Dynamic-Pricing Software.
- Conducted target market research to discover customer needs and analyze competitor trends
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs
- Evaluated suppliers, daily/weekly/monthly, to maintain cost controls and improve operations
- Generated revenues and effectively capitalized on industry growth, which has focused on luxury STR properties.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues
- Interacted well with customers, daily, to build connections and nurture relationships
- Oversaw development of innovative products or services (Easy-to-Use On Boarding and Dynamic-Pricing Software), positioning company as industry leader
Finance Director
Lake City Chrysler Dodge Jeep Ram
11.2023 - 04.2024
- Increased store Finance PVR, from $2,862.20 per unit, to $3,772.20 PVR, while running $5,420.40 per vehicle, on deals that I, personally, handled
- Raised store finance aftermarket products per deal, from 2.41 ppd, to 3.26 products per unit, while running 4.09 products per vehicle, personally
- Ensured Finance Department met all compliance rules and regulations, by routinely conducting deal audits
- Managed recruiting and hiring Finance Mangers and training, entire, Finance Department
- Developed annual Finance Department budgets and assisted in creating, overall, Sales Department budgets, for corporate approval
- Monitored dealership's CIT Aging and averaged 5 days or less
- Collected all bank stipulations and requirements, for funding, and delivered to financial institutions
- Reviewed customer credit applications and structured deals, while submitting applications, to financial institutions, for customer financing approvals
General Manager
Rountree Moore Nissan
10.2022 - 10.2023
- Increased store Finance PVR, from $1,981 per unit, to $2,728 PVR
- Raised store finance aftermarket products per deal, from 1.92 ppd, to 3.08 products per unit
- Led number 1 (North-Central Florida, FL Market) ranked import store, in Finance, for 11 out of 12 months, based on Products Per Deal and PVR
- Managed entire store (Fixed and Variable Departments)
- Increased Parts and Service Department Gross (Year Over Year) by 38% and Net Income, by 29%
- Reviewed customer credit applications and structured deals, while submitting applications, to financial institutions, for customer financing approval
- Conducted Sales Consultant interviews and, continually, recruited Sales Professionals
- Conducted one-on-one performance analysis reviews, with individual Sales and Service Department Professionals, and assisted in establishing strategic plans and tactics to help achieve daily, monthly, and yearly goals/objectives
- Developed sales training curriculum, for entire Sales Staff (averaged 16 Sales Consultants), and conducted all sales training, on a daily basis
- Performed Manager TOs, executed trade appraisals, generated sales quotes (aka pencils) and buyers orders
- Led Internet Dept., from ranking 54th, to 4th place (out of all Morgan Stores), which rankings based on closing ratio
- Managed and trained Sales Team and increased closing ratio, from 8.24% to 14.48%
- Monitored competitor's pricing and responsible for internet pricing, on all used and new vehicles
- Ordered all New and Used Inventory and performed Dealer Trades
Finance Director
Rountree Moore Ford Lincoln
10.2021 - 09.2022
- Ranked in top eight (out of 135 Finance Managers), monthly, in Service Contract Penetration, Finance Profit Per Deal, and Products Per Deal, since Nov 2019 (promoted to Finance Mgr. in Nov 2019)
- Led Morgan Auto Group (Number 1 out of 135 Finance Managers), monthly, in Service Contract (Warranty) Penetration, averaged 89%, which average penetration percentage for entire group was 61%
- Increased store Finance PVR (Products Per Deal), from $1,731 per unit, to $2,748 PVR, while running $3,524 per vehicle, on deals that I personally handled
- Increased store finance aftermarket products per deal, from 1.51 products per unit, to 3.15 products per vehicle, while running 3.76 products per deal, personally
- Ensured Finance Department met all compliance rules and regulations, by routinely conducting deal audits
- Assisted in recruiting and hiring Finance Mangers and training, entire, Finance Department
- Developed annual Finance Department budgets and assisted in creating, overall, Sales Department budgets, for corporate approval
- Monitored dealership's CIT Aging and averaged 7 days or less, since November 2019, on vehicle funding
- Collected all bank stipulations and requirements, for funding, and delivered to financial institutions
- Reviewed customer credit applications and structured deals, while submitting applications, to financial institutions, for customer financing approval
Finance Manager
Rountree Moore Ford Lincoln
11.2019 - 09.2021
- Ranked in top eight (out of 135 Finance Managers), monthly, in Service Contract Penetration, Finance Profit Per Deal, and Products Per Deal
- Led Morgan Auto Group (Number 1 out of 135 Finance Managers), monthly, in Service Vehicle Contract Penetration, averaged 89%, which average penetration percentage for entire group was 61%
- Monitored dealership's CIT Aging and personally averaged 5 days or less
- Collected all bank stipulations and requirements, for funding, and delivered to financial institutions
- Reviewed customer credit applications and structured deals, while submitting applications, to financial institutions, for customer financing approvals
Sales Manager
Rountree Moore Ford Lincoln
02.2019 - 10.2019
- Reviewed customer credit applications and structured deals, while submitting applications, to financial institutions, for customer financing approval
- Conducted Sales Consultant interviews and, continually, recruited Sales Professionals
- Conducted one-on-one performance analysis reviews, with individual Sales Professionals, and assisted in establishing strategic planning and tactics to help achieve daily, monthly, and yearly goals/objectives
- Developed sales training curriculum, for entire Sales Staff (averaged 14 Sales Consultants), and conducted all sales training, on a daily basis
- Performed Manager TOs, executed trade appraisals, generated sales quotes (aka pencils) and buyers orders
Internet Sales Manager
Rountree Moore Ford Lincoln
11.2018 - 10.2019
- Led Internet Department, from ranking 49th, to 1st place (out of 53 stores), which rankings based on closing ratio
- Managed and trained Internet Sales Team and increased closing ratio, from 9.24% to 22.48%, which increased total sold units, per month, from average of 18 to 52 units
- Monitored competitor's pricing and responsible for internet pricing, on all used and new vehicles
Sales Advisor
Rountree Moore Ford Lincoln
08.2018 - 10.2018
- Conducted 100 phone calls per day, to set appointments
- Performed trade walk arounds, demos, and presented numbers (aka pencils)
- Closed customers and performed delivery and Ford Pass set up, on all sold vehicles
- Ranked 1 out of 14 Sales Professionals, in September and October 2018, which were my only two full months, on sales floor
- Sold 20.5 units, in September, and 24, in October (represented over 44 percent of total sales), which store averaged, monthly, 101 sold units, in September and October
Business Owner/Operator
Pinpoint Media, LLC
07.2006 - 09.2018
- Started business with $0, in funding, and developed full-service Ad Agency, which generated over $554,000, annually (in net profit), and managed and trained eight Graphic/Web Designers and five Account Executives
- Obtained 61 new accounts, ranging from medical, automotive, construction, HVAC, political, restaurant, religious, manufactured housing, insurance, portable buildings, fitness, media, and finance industries
- Handled all advertising and marketing needs, for 61 accounts, which included traditional mass media, print, and all social and digital marketing
- Conducted a SWOT Analysis, for each account, and assisted in setting marketing goals, objectives, strategies and tactics
- Performed market research and developed competitive analysis, for each account
- Created event-planning schedules and produced various marketing events, which totaled 294 occurrences
- Established relationships, with various south-east media outlets, which totaled over 487 different entities
- Developed cause-related marketing campaigns and coordinated in developing four non-profit organizations
Senior Account Executive
First Coast News WTLV NBC 12/WJXX ABC 25
03.2005 - 06.2006
- Achieved Number 1 Ranking, with New Business Development, in first year, out of 22 AE's
- Handled major, regional accounts, which included Florida Lottery, Nissan, General Motors, Lincoln Mercury Dealer Association, Paramount Network, Disney, Kohls, and Arby's
- Solidified relationships with key station clients, by hosting major events, which included managing chalets and suites at PGA TPC Sawgrass Tournament, Jaguar's Home NFL Games, Florida Vs Georgia Collegiate Football, Jacksonville Sun's Home Minor League Games, and Veterans Memorial Arena Concerts
Account Executive
WCJB TV20
10.2002 - 02.2005
- Achieved Number 1 Ranking, with New Business Development, in first year, out of 9 AE's
- Increased client list, from $105,600 to $1,251,200, annually
- Closed and developed new relationships, with major station accounts, which currently, still, invest on TV20
Education
Bachelor of Science - Advertising
University of Florida
Gainesville, FL 05.2000 - 05.2002
Skills
New Business Acquisition and Revenue Growth
Operations Management
Staff Training and Organizational Development
Cash Flow Management and Cost Reduction
Customer Relations
Sales Leadership
Negotiation
Marketing
Certification
NCM Associates General Management Executive Program- November 2023
Timeline
Managing Owner
SJR Investments LLC
02.2024 - Current
Finance Director
Lake City Chrysler Dodge Jeep Ram
11.2023 - 04.2024
General Manager
Rountree Moore Nissan
10.2022 - 10.2023
Finance Director
Rountree Moore Ford Lincoln
10.2021 - 09.2022
Finance Manager
Rountree Moore Ford Lincoln
11.2019 - 09.2021
Sales Manager
Rountree Moore Ford Lincoln
02.2019 - 10.2019
Internet Sales Manager
Rountree Moore Ford Lincoln
11.2018 - 10.2019
Sales Advisor
Rountree Moore Ford Lincoln
08.2018 - 10.2018
Business Owner/Operator
Pinpoint Media, LLC
07.2006 - 09.2018
Senior Account Executive
First Coast News WTLV NBC 12/WJXX ABC 25
03.2005 - 06.2006
Account Executive
WCJB TV20
10.2002 - 02.2005
Bachelor of Science - Advertising
University of Florida
05.2000 - 05.2002
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