Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
Generic

Samuel S De Oliveira

Rockaway,USA

Summary

Accomplished Retail Management Executive with more than 8 years of experience in a retail environment. Proven expertise in team leadership, merchandising, business analysis, and customer experience strategy. Strong ability to develop talent, drive sales, and implement operational excellence in high-volume environments.

Overview

16
16
years of professional experience

Work History

DIRECTOR, IN STORE

Macy's
05.2023 - Current
  • Directed two high-profile store assignments, initially managing a $44M business across Jewelry Complex, Apple, and Intimate Apparel, and currently leading the $25M Women’s Shoes department.
  • Led a team of People Leaders, including Sales/Customer Service Managers and Operations/Merchandise Managers, to deliver elevated customer experiences and achieve aggressive sales targets.
  • Drove profitability through strategic planning and execution in pricing, merchandising, product flow logistics, and in-store events.
  • Used business analytics and customer experience data to implement targeted action plans and improve performance across KPIs.
  • Fostered a customer-first culture by mentoring leaders on coaching techniques, sales behaviors, and service standards.
  • Implemented robust talent strategies, including recruitment, career progression, and performance management to develop future leaders and reduce turnover.
  • Led community engagement efforts through local events and brand partnerships, enhancing store visibility and customer loyalty.

STYLE MERCHANDISE MANAGER

Macy's
03.2022 - 05.2023
  • Led compelling merchandise presentations to inspire Fashion and Style across key departments.
  • Drove sales and profit results by developing and executing pricing, signing, merchandise, visual, and event strategies.
  • Presented impactful visual merchandising displays tailored to customer behavior and store trends.
  • Trained and developed team members in merchandise placement and visual standards, reinforcing Macy’s brand and style.
  • Coordinated with logistics teams to optimize receipt flow, stockroom organization, and sales floor readiness.
  • Reviewed merchandising reports and adapted strategies to business performance and seasonal changes.

OPERATIONS & VISUAL MERCHANDISING MANAGER

Macy's
06.2020 - 03.2022
  • Managed merchandise flow, incoming receipts, and reverse logistics to align labor schedules and support supply chain initiatives.
  • Planned and executed merchandise and visual presentations to elevate the customer experience.
  • Drove Omni Customer Experience KPIs through staff training and effective floor operations.

MERCHANDISING TEAM MANAGER

Macy's
03.2019 - 06.2020
  • Recruited, trained, and managed performance of direct and indirect reports across merchandising and customer service functions.
  • Oversaw floor and stock area maintenance aligned to store standards and seasonal needs.
  • Executed timely setups for promotions and events, ensuring visual consistency.
  • Sustained high colleague engagement with clear communication and feedback loops.
  • Led in-store and Omni customer experience improvements through coaching and team leadership.

JEWELRY BUSINESS MANAGER

Macy's
03.2016 - 03.2019
  • Led storewide customer service, ensuring a welcoming and shoppable environment.
  • Drove and exceeded sales goals by coaching teams on Macy's selling strategies and recognition programs.
  • Organized community outreach events to strengthen local brand presence.
  • Evaluated team performance and implemented timely coaching interventions.
  • Performed ongoing talent reviews and developed succession plans to retain high-performing staff.
  • Implemented policy compliance and shortage reduction initiatives across departments.

SALES SUPERVISOR

Macy's
03.2015 - 03.2016
  • Coached team members to consistently achieve weekly and monthly sales goals.
  • Provided personalized customer assistance and maintained awareness of market trends.
  • Monitored performance, resolved issues, and improved productivity.
  • Championed customer service excellence through floor engagement and support.
  • Inspected merchandise for presentation and accuracy.
  • Trained staff on advanced sales techniques and conflict resolution.

SALES SPECIALIST – JEWELRY & WATCHES

Macy's
02.2011 - 03.2015
  • Advised customers on product features to match individual needs.
  • Developed rapport and recommended tailored product solutions.
  • Demonstrated technical features to close sales and overcome objections.
  • Delivered consistent, high-level service to build customer loyalty.

RETAIL SALES ASSOCIATE

Macy's
11.2009 - 02.2011
  • Welcomed and assisted customers in making informed purchase decisions.
  • Assisted in purchase completion, item location, and loyalty enrollment.
  • Verified pricing and processed transactions efficiently.
  • Organized and maintained a clean and inviting sales floor.

Education

Bachelor of Arts - Business

Union County College
Cranford, NJ
05.2015

Skills

  • Leadership & Talent Development
  • Customer Engagement & Experience
  • Merchandising & Visual Execution
  • Sales & Profit Growth Strategy
  • Business Analysis & Reporting
  • Operations & Logistics Coordination

LANGUAGES

English: Native or Bilingual
Portuguese: Native or Bilingual
Spanish: Limited Working

Timeline

DIRECTOR, IN STORE

Macy's
05.2023 - Current

STYLE MERCHANDISE MANAGER

Macy's
03.2022 - 05.2023

OPERATIONS & VISUAL MERCHANDISING MANAGER

Macy's
06.2020 - 03.2022

MERCHANDISING TEAM MANAGER

Macy's
03.2019 - 06.2020

JEWELRY BUSINESS MANAGER

Macy's
03.2016 - 03.2019

SALES SUPERVISOR

Macy's
03.2015 - 03.2016

SALES SPECIALIST – JEWELRY & WATCHES

Macy's
02.2011 - 03.2015

RETAIL SALES ASSOCIATE

Macy's
11.2009 - 02.2011

Bachelor of Arts - Business

Union County College

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