Samuel Tarekegne

Shopify E-commerce Manager

Rote8

01.2020 - 01.2025

Developed and managed a Shopify-based eCommerce store, focusing on seamless user experience and optimizing site performance, foundational for digital marketing campaigns.
Collaborated with web developers, designers, and IT to implement site updates, enhancing the effectiveness of digital marketing and fulfillment strategies.
Managed product listings, descriptions, and images with a strong emphasis on SEO and customer engagement, ensuring alignment with digital strategies.
Coordinated with international suppliers for product logistics and inventory management, facilitating seamless order fulfillment within digital campaigns.
Executed digital marketing strategies across multiple platforms, significantly increasing site traffic and conversions, crucial for tracking and optimizing digital campaign outcomes.
Utilized Klaviyo for email marketing, engaging clients and supporting broader digital marketing efforts.
Analyzed data using analytics tools to refine digital strategies, focusing on continuously improving campaign performance based on traffic and conversion insights.
Unified customer service initiatives with digital browsing and purchasing journeys, fortifying the customer-centric approach integral to digital campaign success.
Implemented payment and delivery enhancements in line with campaign goals, boosting customer satisfaction and ease of transactions.
Tracked key metrics like traffic and conversion rates, providing comprehensive reports to guide data-driven digital marketing strategies.
Managed supplier and logistic partnerships to ensure coordination with marketing operations for product availability and flow within campaigns.
Collaborated with cross-functional teams such as finance and product development, synchronizing eCommerce alongside broader organizational initiatives, emphasizing integration expected in digital roles.