Oversees e-commerce strategy of a growing ebook catalog worth $2M per year in sales.
Negotiates contracts with new online retailers/vendors to diversify sales opportunities and increase product visibility.
Manages client ebook conversions and distribution in a timely fashion, and enhances product discoverability through SEO and metadata refinement.
Audits online catalogs such as Amazon Vendor Central, Barnes and Noble, Google Play, Apple iTunes Connect, etc.
Collaborates with the editorial and graphic design team to enhance user's web experience through product previews, compelling descriptions, rich keywords, and visually appealing design elements.
Sales and Data Assistant
Casemate Publishers & Book Distributors
08.2019 - 11.2022
Imported publishing clients' metadata for over 1,500 new books each year, and maintained product information for over 50,000 active backlist titles using industry best-practices.
Monitored, exported, and troubleshot updates with online retailers and wholesalers - including Amazon, B&N, Ingram, Edelweiss, etc - via ONIX 2.1 and 3.0 (XML).
Oversaw the onboarding of new clients and formalized client terminations, communicating said events to trade partners.
Created monthly sales and web-traffic reports for internal analysis.
Graphic Designer
Swarthmore College Department Of Theater
10.2019 - 07.2022
Designed print and digital promotional images for 15 student and faculty theater productions over 6 semesters.
Rebranded Swarthmore Theater's social media logo with consult from department faculty and inspired by contemporary design trends.
Managed multiple Photoshop, Illustrator, and InDesign projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
Education
Bachelor of Fine Arts - Painting And Printmaking
Pennsylvania Academy of Fine Arts
Philadelphia, PA
Skills
Performance monitoring through Google Analytics
E-commerce management through platforms like Amazon Vendor Central, Apple iTunes, and Google Play
Graphic design using Adobe's Creative Suite (including Photoshop, Illustrator, and InDesign)
Search engine optimization through clear copy writing, keyword enhancement, and metadata refinement