Samuel Watters
Regional Sales Manager - North & South America
Vancouver
Summary
Dynamic Regional Sales Manager with 10+ years of progressive experience in the Non-Destructive Testing (NDT) industry. Proven expertise in leading high-performing sales teams, managing international distributor networks, and driving revenue growth across diverse territories. Skilled in strategic planning, business development, and relationship management with key accounts in aerospace, manufacturing, and energy sectors. Recognized for consistently exceeding sales targets, developing market penetration strategies, and aligning teams with corporate objectives.
Overview
9
9
years of professional experience
Work History
Regional Sales Manager, North & South America
Sonatest
01.2024 - Current
- - Oversee sales operations across North and South America, managing a team of Area Sales Managers and Application Engineers.
- - Lead and develop distributor networks across multiple countries, ensuring alignment with global sales strategies and performance goals.
- - Direct sales planning, pipeline management, and forecasting to meet and exceed annual revenue targets.
- - Partner with global key accounts including aerospace primes, defense contractors, and industrial manufacturers.
- - Represent Sonatest at industry trade shows.
- - strengthening brand presence and generating high-quality leads.
- - Collaborate with cross-functional teams (operations, finance, engineering, and marketing) to streamline processes, optimize pricing, and accelerate revenue growth.
Area Sales Manager, Western US
Sonatest
01.2021 - 01.2024
- - Consistently generated strong sales growth, building a reputation for exceeding targets and securing long-term client relationships.
- - Tracked sales metrics, analyzed performance, and delivered monthly reporting to support strategic decision-making.
- - Managed sales pipelines using CRM platforms, prioritizing key opportunities and optimizing time-to-close.
- - Supported and trained distributors, ensuring capability alignment with corporate objectives.
- - Designed and implemented sales strategies for penetrating new markets and expanding existing accounts.
Territory Sales Manager
Baker Hughes / General Electric
01.2017 - 01.2021
- - Developed and executed comprehensive territory sales plans across the energy and inspection sectors.
- - Prospected and closed new accounts, negotiated pricing, and delivered product demonstrations.
- - Delivered technical training and product support to customers.
- - Managed forecasting and CRM-based opportunity tracking across quarterly and annual horizons.
- - Achievements: Awarded the 2020 LTI (Long-Term Incentive) Award for exceptional performance (179% of annual operating plan in 2019).
Education
AAS - Non-Destructive Testing
Ridgewater College
01.2017
Integrated Manufacturing Certificate - undefined
Lake Superior College
01.2015
Skills
- NDT Disciplines: VT, UT, PAUT, ET, RT, MT, PT
- Tools: CRM Systems, Microsoft Office Suite
- Adaptability & Problem Solving
- Strategic Sales Planning
- Team Leadership & Development
- Pipeline Management & Forecasting
- Communication & Negotiation
- Cross-Cultural Collaboration
Accomplishments
In 2020 I was the recipient of the LTI (Long term incentive) Award due to my performance and key
contributions to the success of the company in 2019. That year I finished at 179% of my operating plan.
Timeline
Regional Sales Manager, North & South America
Sonatest
01.2024 - Current
Area Sales Manager, Western US
Sonatest
01.2021 - 01.2024
Territory Sales Manager
Baker Hughes / General Electric
01.2017 - 01.2021
Integrated Manufacturing Certificate - undefined
Lake Superior College
AAS - Non-Destructive Testing
Ridgewater College
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