Open To Work
Samuel Wyner
Newport Beach,CA
Summary
Dynamic marketing professional with a proven track record of driving incremental growth and exceeding goals in the financial services space. Expert in consumer acquisition and data analysis, leveraging cross-functional collaboration to optimize campaigns and enhance customer acquisition strategies. Committed to delivering impactful results through innovative digital marketing solutions.
Overview
5
5
years of professional experience
Work History
Senior Marketing Specialist
Credit Acceptance Corp
2023 - Current
- Built and scaled a paid acquisition portfolio from zero a mature consumer acquisition program, owning strategy, execution, optimization, experimentation, and performance reporting; exceeded acquisition targets by 20%+ in 2025.
- Owned and optimized a strategic acquisition portfolio, owning paid acquisition channels, acquisition experience A/B testing, and consumer & customer research initiatives.
- Partnered cross-functionally with Product, Engineering, and Analytics teams to influence website experimentation, customer experience improvements, and conversion rate optimization.
- Leveraged advanced analytics including predictive & prescriptive analytics, regression modeling, pricing models, and exploratory data analysis to develop insights and translate findings into actionable acquisition strategies.
- Analyzed campaign performance, customer behavior, and market trends to proactively identify optimization opportunities.
Senior Paid Media Strategist
Power Digital Marketing
2021 - 2023
- Led paid media strategy and optimization for multiple client portfolios with individual monthly budgets up to $1.2M, focusing on scalable growth, efficiency, and customer acquisition outcomes.
- Managed global paid media programs, aligning campaign structure and bidding strategy with client business objectives and platform capabilities.
- Delivered data-driven insights and strategic recommendations to senior client stakeholders, improving alignment with business objectives.
Education
Master of Business Administration -
University of Redlands
Redlands, CABachelor of Science -
University of Redlands
Redlands, CASkills
- Performance marketing
- Financial services strategy
- Product marketing
- Ai strategy
- Data analysis
- Cross-functional collaboration
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
RemoteHybridSalary Range
$140000/yr - $185000/yrTimeline
Senior Marketing Specialist
Credit Acceptance Corp
2023 - Current
Senior Paid Media Strategist
Power Digital Marketing
2021 - 2023
Master of Business Administration -
University of Redlands
Bachelor of Science -
University of Redlands