Summary
Overview
Work History
Education
Skills
Work Affiliations
Timeline
Hi, I’m

SAMUEL B AJAYI

Sharpsburg,GA
SAMUEL B AJAYI

Summary

Motivated Operator with outstanding knowledge of the Automotive industry. Adept at making profitable decisions and training a team to work collaboratively towards excellence and financial success.

Customer-oriented General Manager, Meticulous leader and strategic planner with comprehensive managerial acumen, offering 21 years of GM experience focused on increasing sales volume, profitability and CSI.

Seasoned veteran with a long proven and verifiable track record across multiple franchises along with established good relationships with the factory. Customer-oriented General Manager with 21 years of experience focused on increasing productivity and minimizing downtime. Adaptive and deadline-oriented with capacity to execute and complete multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen.

Overview

29
years of professional experience

Work History

TKO Valdosta Nissan / Mitsubishi / UC Mitsubishi
Valdosta , GA

General Manager
04.2021 - 02.2024

Job overview

  • Delivered exceptional client experiences through hands-on leadership of associates and managers.
  • Designed sales and service strategies geared towards improving revenue and retention.
  • Enhanced operational performance by developing effective business strategies, systems and procedures.
  • Inspired employees to work as cohesive team while delivering exceptional service to customers in every interaction.
  • Our organizational motto is "We treat every customer like our business depends on it, because it actually does "
  • Took over an underperforming store with negative net profit in April 2021 and turned it around to net over $2M by the end of 2022.
  • Forward thinking with goals and aspirations of becoming a partner/owning a franchise store in the future.
  • Initiated and completed an additional franchise setup by working with the OEM through every step of the application process, financial proforma, permits and licenses all through to the grand opening.
  • Launched a New Mitsubishi Open point and attained 1st rank in Sales Volume & 2nd rank SSI in the district out of 14 stores in the first month of operation.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

Nissan Of Union City
Union City, GA

GM/Managing Partner
10.2018 - 03.2020

Job overview

. Managed day to day operations of a Nissan automotive franchise.

. Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.

  • Designed sales and service strategies to improve revenue and retention.
  • Recruited, hired and trained high performing sales and support teams setting and monitoring performance benchmarks for optimal efficiency.
  • Developed and implemented promotional strategies to drive business success and maintain budgetary guidelines.
  • Reviewed daily and overall financials to ensure profitability.
  • Responsible for marketing, positioning and placement of company's brand visibility amongst competitors through electronic media buys, digital online presence, social media strategies, also creating an awareness and brand recognition through community relations, promotions and sponsorships to foster sustained business growth.
  • Directed and managed over 80 employees across different departments including variable and fixed operations that generated over $3Million in monthly gross sales.

NISSAN/TOYOTA/KIA OF UNION CITY
Union City, GA

General Manager
08.2008 - 10.2018

Job overview

  • Directing and managing day to day operations of three(3) major import automobile franchises as a Platform GM.
  • Recruited, hired, trained and managed over 300 employees. New Cars, Used Cars and Commercial Van Fleet Sales operations.
  • Very adept in problem solving, conflict resolution and handling of legal issues.
  • Efficiently managed a multi million dollar Ad budget in marketing including electronic media buys for radio and Tv, directed creative themes targeting specific demographics with an accomplished flair and genuine understanding of market segments and awareness of the competition.
  • Increased gross profits across all three stores managed, attained 221% retail sales efficiency through brand dominance in same primary market area.
  • Recognitions: Nissan Owner's Award of Excellence & Global Sales Leader 2015,2016,2017 & 2018.

. Highest Volume Nissan Dealer 2015,2016 in District.

2nd Highest Volume Commercial Van Sales Dealer in the US 2017.

. Kia - Highest Volume Dealer in the State of Georgia 2013.

Kia Excellence Award Dealer

. Toyota - Presidents Award Dealer 2015, 2016

Nissan South
Morrow, GA

General Manager
07.2005 - 07.2008

Job overview

  • Participated in the Buyout/Acquisition of an underperforming Nissan franchise.
  • Supervised the transition , hiring of new staff, installation of new DMS and CRM to use in daily operations.
  • Reviewed operational records and reports, designed and implemented new processes, established new performance targets and set goals.
  • Directing and managed day to day operations.
  • Encouraged, trained and disciplined employees through a formal write up and counseling process to maximize performance.
  • Attained profitability and increased sales volume and PVR over 200% within first quarter of operations.
  • Strengthened product branding initiatives and maximized outreach community events, causes and organizations and business development.

Nissan Of Union City
Union City, GA

General Manager
03.1995 - 07.2005

Job overview

. Directing and managing day to day operations

  • Promoted professional skill development in sales and service employees through effective training, management and motivation.
  • Coordinated monthly budgets, managed profit and loss and consistently met desired margin targets.
  • Encouraged, trained and disciplined employees to maximize performance.
  • Designed sales and service strategies to improve revenue and retention.
  • Developed and implemented successful marketing programs, bringing store from 7th to 3rd place in district.
  • Attained Nissan Award of Excellence Award for eight years in a row from 1997 to 2005.

Education

Center For Marketing & Management Studies
, Tooting-Bec London SW, United Kingdom

Diploma in Marketing & Management Studies from Sales And Marketing Education
10.1989

Emile Wolfe College of Accountancy
, High Holborn London WC1, United Kingdom

Level 1 Banking & Finance ... from Banking And Financial Services
11.1990

Skills

  • Firm financial oversight
  • Marketing and Advertising
  • Conflict Resolution
  • Dealership management
  • Leadership and team building
  • Top talent recruiting, hiring and retention
  • Profitability and Accountability
  • DMS: R&R Era-Ignite, CDK
  • CRM : Vinsolutions, E-lEAD
  • Nissan Executive Mgt Certified
  • Kia Certified GM
  • Toyota Cerified GM

Work Affiliations

Nissan North America Employees :

Nick Reese - Director, Chief Marketing Manager - Nick.Reese@Nissan-USA.com

Brett Smithwick - Area General Manager - Brett.Smithwick@Nissan-USA.com

Steve Pratt - Director NNA . Steve.Pratt@Nissan-USA.com

Dawn Mitchell -Director National Sales Operations - Dawn.Mitchell@Nissan-USA.com

Steve Rust - Director - NNA . Steve.Rust@Nissan-USA.COM

Jeff Mills - Regional General Manager Nissan Jeff.Mills@Nissan-USA.com

Infiniti

Trisha Jung

Snr. Director, Electric Vehicle Strategy & Transformation

Timeline

General Manager

TKO Valdosta Nissan / Mitsubishi / UC Mitsubishi
04.2021 - 02.2024

GM/Managing Partner

Nissan Of Union City
10.2018 - 03.2020

General Manager

NISSAN/TOYOTA/KIA OF UNION CITY
08.2008 - 10.2018

General Manager

Nissan South
07.2005 - 07.2008

General Manager

Nissan Of Union City
03.1995 - 07.2005

Center For Marketing & Management Studies

Diploma in Marketing & Management Studies from Sales And Marketing Education

Emile Wolfe College of Accountancy

Level 1 Banking & Finance ... from Banking And Financial Services
SAMUEL B AJAYI