Samuel S. Hymes
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and public relations.
Overview
4
4
years of professional experience
Work History
Director of Marketing and E-Commerce
Huupe
11.2022 - Current
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
Brand Marketing and Communications Content Specialist
SHRM and the SHRM Foundation
04.2020 - 10.2022
- Implemented and led initiatives that brought the importance of proper HR to the five major North American sports leagues that created a new audience and partnerships that had not been in the company's history
- Assisted in the process of having USA world champion swimmer Michael Phelps attend and speak on the importance of mental health within HR at the annual SHRM Conference in 2021
- Promoted three different times within the organization throughout my tenure
- Provided administrative assistance by writing emails, drafting proposals, and preparing communications on the executive's behalf
Director of Media Relations and Event Operations
Congressional Soccer Match (US Soccer Foundation)
02.2022 - 06.2022
- Resuscitated a historic congressional event where people who are involved in embassies, political staffers, and prominent political
- Lead an initiative to involve the professional women's soccer league and produced a halftime award ceremony showcasing the 2021 Champions NWSL Champion, Washington Spirit
- Contacted and created an embassy world cup with over 30 different embassies participating in this tournament
- Collaborated with Audi Field and D.C
- United representatives to make sure that everything that was going on in the event was safe and regulated to their standards
Education
Master of Professional Studies - Sports Industry Management, Sports Diplomacy Concentration
Georgetown University
Washington, D.C.09.2024
Bachelor of Arts - Communication, Public Relations Concentration
Drexel University
Philadelphia, Pennsylvania03.2020
Skills
Partnership Development
Content Strategy
Product marketing
Web Analytics
Communications expertise
Branding
CRM Management
Digital Marketing
Media Relations
Analytics and SEO
Budgeting and Allocation
Competitor Analysis
Awards
- Georgetown University President's Award Recipient
- Georgetown University Outstanding Graduate Student Association Award Recipient
Extracurricular Activities
Honor Council Leader, Georgetown University Honor Council, Washington, D.C., 07/01/21, Present Volunteer Peer Notetaker, Georgetown University, Washington, D.C., 04/01/22, Present
Timeline
Director of Marketing and E-Commerce
Huupe
11.2022 - Current
Director of Media Relations and Event Operations
Congressional Soccer Match (US Soccer Foundation)
02.2022 - 06.2022
Brand Marketing and Communications Content Specialist
SHRM and the SHRM Foundation
04.2020 - 10.2022
Master of Professional Studies - Sports Industry Management, Sports Diplomacy Concentration
Georgetown University
Bachelor of Arts - Communication, Public Relations Concentration
Drexel University
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