Samya Mohamed
Brooklyn,NY
Summary
Freelance Creative Project Manager and Content Creator with expertise in managing branded content campaigns in beauty, fashion, and wellness. Demonstrated success in overseeing product development, executing full-funnel campaigns, and implementing digital asset management workflows. Proficient in leading influencer activations and user-generated content strategies while ensuring brand consistency under tight deadlines. Experienced Sports Performance Coach with a focus on designing training programs, mentoring athletes, and integrating injury prevention strategies to enhance performance.
Overview
10
10
years of professional experience
Work History
Sports Performance Coach
Freelance | Part Time
New York, New York
04.2022 - Current
- Developed customized strength training programs for athletes of various skill levels.
- Conducted fitness assessments to evaluate athlete strength and conditioning needs for over 30 NBA players a season.
- Collaborated with coaching staff to integrate conditioning into overall training plans.
- Provided one-on-one coaching sessions to enhance athletic performance and technique.
- Monitored and adjusted training regimens based on athlete progress and feedback.
- Organized workshops on injury prevention and safe training practices for athletes.
- Observed athletes and tweaked functional movement patterns to maximize performance.
- Organized team building activities that promoted teamwork among players.
- Provided instruction on proper technique in weightlifting exercises.
- Developed and implemented strength and conditioning programs for athletes of all ages.
Creative Project Manager | Content Creator
Freelance | Part Time
01.2020 - Current
- Produced and managed branded content campaigns for Amazon, SHEIN, Netflix, COOLA, and Tom Ford Beauty across beauty, fashion, and wellness sectors.
- Oversaw PDP development and optimization for multi-retailer ecosystems, enhancing product imagery, video, and 3D assets for SEO and UX.
- Directed full-funnel campaign execution from creative briefing to digital asset delivery on social, e-commerce, and DTC platforms.
- Implemented DAM workflows for image and video libraries, improving asset retrieval and usage by 30%.
- Led influencer activations and UGC strategy to enhance product launches, boosting engagement and conversions on social channels.
- Delivered projects under tight timelines while ensuring brand consistency and quality control across platforms.
Pysical therepy assistant
Spring Rehab PT, PC.
New York, New York
03.2024 - 08.2025
- Assisted therapists with patient documentation and data entry tasks.
- Managed inventory of medical supplies and equipment for daily needs.
- Communicated with patients regarding treatment plans and follow-up care.
- Supported insurance verification processes for patient claims and authorizations.
- Maintained a clean and organized reception area to enhance patient experience.
- Collaborated with team members to streamline administrative workflows and tasks.
- Organized and maintained filing systems for documents and records.
- Handled confidential information with discretion and integrity.
- Assisted in the development of new policies and procedures to improve operational efficiency.
Project Management Consultant
Karma Beauty
04.2023 - 01.2024
- Successfully managed end-to-end execution of marketing campaigns, video productions, and content creation projects across cross-functional teams.
- Delivered high-impact digital projects on time and within budget by aligning creative resources, timelines, and stakeholder expectations.
- Led the planning and execution of branding initiatives, ensuring consistent messaging and design across web, print, and video channels.
- Proven ability to manage multiple concurrent creative projects, balancing priorities while maintaining quality and strategic alignment.
- Expert in leveraging Adobe Workfront for end-to-end project lifecycle management, including task planning, resource allocation, and timeline tracking.
- Successfully implemented Adobe Workfront to streamline project workflows and improve team productivity across multiple departments.
- Customized Workfront dashboards and reports to provide real-time visibility into project status, resource utilization, and team performance.
- Trained cross-functional teams on Adobe Workfront best practices, resulting in improved adoption and operational efficiency.
Digital Project Manager
Ralph Lauren
01.2020 - 12.2022
- Led global PDP enhancement strategy, improving UX, mobile responsiveness, and content consistency across Ralph Lauren's e-commerce platforms
- Managed digital product creation workflows and ensured data accuracy across PIM and DAM systems for seasonal and evergreen product lines
- Launched immersive 3D product experiences including photorealistic renders and virtual try-ons in partnership with design and 3D teams
- Oversaw digital asset production (on-model photography, 360 spins, laydowns) to support new collections and online merchandising
- Championed platform innovation, supporting next-gen 3D pipelines and DAM integrations to modernize content delivery
- Coordinated global digital launches with merchandising, tech, and creative teams across multiple time zones and departments
Project Manager
SDKA
06.2018 - 10.2021
- Delivered MVP for a new social media platform by leading agile product development across user profiles, messaging, and content feed features
- Defined and maintained product roadmaps, aligning design, engineering, and growth teams on sprint goals and release schedules
- Managed community-driven features including creator tools and engagement dashboards to increase user activity and retention
- Improved internal workflow efficiency by implementing Asana, Notion, and Jira for cross-team project tracking and reporting
- Facilitated daily standups and retrospectives, fostering agile best practices and continuous team improvement
- Boosted user retention by 25% over two quarters through successful feature rollouts and UX optimizations
Director of Operations
Northwestern Mutual
11.2015 - 10.2018
- Developed and executed firm-wide operational strategies that reduced overhead by 18% in the first year
- Ensured full regulatory compliance (SEC, FINRA) across all business operations, audits, and internal procedures
- Introduced scalable systems including CRM upgrades and automated client onboarding to support growth and improve efficiency
- Directed cross-functional operations across finance, IT, and client services, ensuring timely performance against KPIs
- Negotiated vendor contracts and managed performance benchmarks to ensure cost-effectiveness and service quality
- Created and maintained risk management protocols and continuity plans for operational resilience during volatile periods
Education
Fashion Business Management -
Fashion Institute of Technology (FIT)
01.2008
Skills
- Digital asset oversight
- Sales
- Athletic assessment
- Strength training
- Content delivery systems expertise
- Cross-functional leadership
- Project management
- Adobe Workfront utilization
- Creative problem solving
- Recovery strategies
- Brand development
- Problem solving
- Attention to detail
- Budgeting and forecasting
- Relationship building
- Performance enhancement
- Sports medicine
Timeline
Pysical therepy assistant
Spring Rehab PT, PC.
03.2024 - 08.2025
Project Management Consultant
Karma Beauty
04.2023 - 01.2024
Sports Performance Coach
Freelance | Part Time
04.2022 - Current
Creative Project Manager | Content Creator
Freelance | Part Time
01.2020 - Current
Digital Project Manager
Ralph Lauren
01.2020 - 12.2022
Project Manager
SDKA
06.2018 - 10.2021
Director of Operations
Northwestern Mutual
11.2015 - 10.2018
Fashion Business Management -
Fashion Institute of Technology (FIT)