Sana Charania
Frisco
Summary
Dynamic Optimization Strategist at LocaliQ with a proven track record in digital marketing and campaign optimization. Expert in analytics reporting and client relationship management, I successfully facilitated partner growth and enhanced service offerings, driving significant revenue increases through innovative strategies and effective cross-functional collaboration.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Optimization Strategist
LocaliQ
Frisco
03.2021 - Current
- Act as a strategic liaison between LocaliQ and agency/reseller partners, delivering scalable, white-label digital marketing solutions such as search, display, social, SEO, email, website & landing pages, AI-lead management, chat, and analytics.
- Facilitate campaign setup and execution using LocaliQ’s integrated platform and technology stack. Provide ongoing training, sales enablement, and dedicated support to help partners grow their client services with LocaliQ’s resources.
- Support sales and operations with targeted training programs, proprietary research, and sales materials.
- Oversee campaign implementation and optimization through LocaliQ’s unified tracking/reporting platform.
- Serve as the primary point of contact for agency and partner accounts (white-label or affiliate), ensuring seamless communication and Client KPI alignment.
- Help partners scale marketing services, manage branded client relationships, and integrate LocaliQ’s services into their own offerings.
SMALL BUSINESS OWNER (INDEPENDTLY ESTABLISHED AND OPERATED)
3 Flights up Taps and Tacos
Little Elm
03.2016 - 11.2020
- Company Overview: Recognized by the Dallas Morning News: Link attached https://www.dallasnews.com/food/2017/12/08/cancer-couldn-t-keep-this-plano-family-from-opening-dream-beer-bar-and-taco-shop/
- Independently led the designing and the construction phase along with approvals from the city
- Worked diligently with the city council for obtaining permits and licenses.
- Managed multiple vendors for negotiating and installation of commercial grade equipment
- Successfully operated the business with generating revenue
- Acted as an HR personnel for hiring and training employees
- Managed a team of at least 15 employees
- Increased awareness of the business using various Social Media/Digital Marketing platforms
- Daily and Monthly financial reporting, invoice reconciliation
- Recognized by the Dallas Morning News: Link attached https://www.dallasnews.com/food/2017/12/08/cancer-couldn-t-keep-this-plano-family-from-opening-dream-beer-bar-and-taco-shop/
LEAD PROJECT COORDINATOR
Tech Mahindra
Plano
07.2017 - 10.2019
- Provided support to multiple project managers in overseeing activities associated with project specific implementation plan and deliverables
- Created and managed project schedules, scope and budget
- Effectively worked to meet project deadlines, independently and with cross-functional teams
- Collaborated with project teams to present assigned project updates at internal and external meetings
- Assisted with development and implementation of change orders
- Responsible for managing and proper filing of all electronic documentation
- Prepared and distributed weekly reporting metrics for projects
EVENTS COORDINATOR
Tech Mahindra
Plano
10.2016 - 07.2017
- Planned, organized and executed high level and international corporate events
- Managed sourcing, negotiations, site inspections, program communications, F&B, transportation, VIP Requirements, Registration, Audio and Visual production, product/brand provisioning and follow-up evaluations
- Conferences organized: AT&T Roadshow, IBM Conference, The Annual IBM InterConnect
- Maintained budgets for assigned corporate events and programs through strategic forecasting and monitoring of all expenditures
- Managed all aspects of user conferences and executive forums, secondary events, special seminars and internal meetings.
- Performed site visits and evaluated potential venues
- Negotiated meeting space, room rates, commissions, food and beverage and concessions with properties
- Provided operational support to marketing team including procurement support, training, researching requests, updating organization chart and headcount reporting.
PROGRAM COORDINATOR
Jubilee Games 2016 (International Olympics-nonprofit organization)
Plano
01.2016 - 12.2016
- Supported the program and administration area of the internal content as the source for the event.
- Supported all administration items as a whole as well as centralized the information for all work stream groups including maintenance of project timelines, risks, mitigations and status reports.
- Oversaw daily operations and coordinated activities of program
- Ensured that all project deliverables were audited and delivered on-time.
- Tracked project status and reported overall project execution metrics
- Facilitated internal communication around new project requests and project patching
- Maintained internal sites including SharePoint and project tracker
- Controlled, maintained, and tracked budget and finances allocated to the program.
- Managed inventory and itemized all global resources required to mobilize logistics and administration area.
- Led and coordinated the command center by managing all ground level resources to ensure successful execution and space for all work stream, volunteers, and administration for the entire event (international-at Dubai World Trade Center)
Small Business Owner
Mason’s Cafe
Richardson
12.2007 - 03.2016
- Independently owned and operated the cafe at three different locations with a team of 10 total employees.
Independent Jewelry Business Owner
Bali- by Sana
Plano
11.2014 - 01.2016
- Designed fine jewelry and oversaw the production of designed pieces.
- Consolidated balance sheets, account notes and generating reports using financial data such as Profit & Loss and Balance Sheets.
- Expanded opportunities via revenue generating marketing programs, implementation of social media pages, and product pricing strategy.
Teller
Citi Bank
Plano
03.2013 - 07.2014
- Primarily responsible for providing exceptional client services, performed accurate transactions, maintained daily balances, generated reports, verified cash and endorsements and performed additional complex transactions as required all following the company SOPs.
IT Tech Assistant
SPlus Technologies
Plano
07.2007 - 11.2007
- Helped troubleshoot technical issues with password and security errors, organized company records and managed help desk tickets.
Education
B.A. - Communications
University of Texas, Arlington
Arlington01.2012
Skills
- Project Management
- Digital marketing
- SEO strategy
- Analytics reporting
- Campaign optimization
- Client relationship management
- Organizational design
- Data analytics
- Market research and analysis
- Competitor analysis
- Google analytics expertise
- Brand Awareness Strategies
- Social media marketing
- Process Development
- Policy Implementation
- SOP Development
- Cross-Functional Team Collaboration
Certification
- Ismaili Civic Leadership Program: Selected to participate in the Ismaili Civic Leadership Program (August 2024 -June 2025), a nine-month immersive leadership initiative designed to empower mid-career professionals as civic leaders. The program included a leadership retreat in Austin, Texas with interactive sessions and workshops emotional intelligence, ethical decision-making, and articulating one’s faith through public service. Participants engaged with distinguished civic figures such as Congressman Lloyd Doggett and Texas state representatives, and completed strategic planning exercises focused on enhancing nonprofit and government collaboration. The experience sharpened skills in cross-sector civic engagement, self-awareness, and inclusive leadership, reinforcing commitment to pluralism and community service in diverse societal contexts .
- Google Ads Certified
- Google Analytics Certified
Extracurricular Activities
Religious Education Teacher, 01/01/07, Present Student Mentor for Excite summer reading and math classes, 01/01/03, 01/01/11 Project lead for community event held in NTX consisting of approximately 10,000 people Project Management Training at Tech Mahindra
References
Available upon request
Languages
English
Full Professional
Hindi
Full Professional
References
References available upon request.
Timeline
Optimization Strategist
LocaliQ
03.2021 - Current
LEAD PROJECT COORDINATOR
Tech Mahindra
07.2017 - 10.2019
EVENTS COORDINATOR
Tech Mahindra
10.2016 - 07.2017
SMALL BUSINESS OWNER (INDEPENDTLY ESTABLISHED AND OPERATED)
3 Flights up Taps and Tacos
03.2016 - 11.2020
PROGRAM COORDINATOR
Jubilee Games 2016 (International Olympics-nonprofit organization)
01.2016 - 12.2016
Independent Jewelry Business Owner
Bali- by Sana
11.2014 - 01.2016
Teller
Citi Bank
03.2013 - 07.2014
Small Business Owner
Mason’s Cafe
12.2007 - 03.2016
IT Tech Assistant
SPlus Technologies
07.2007 - 11.2007
B.A. - Communications
University of Texas, Arlington
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