Sana Masood
Arlington,VA
Summary
Insightful Senior Consultant known for high productivity and efficient task completion, with 15 years of experience in higher education and federal consulting. Possesses specialized skills in strategic planning, process optimization, and risk management. Excel in problem-solving, leadership, and communication, ensuring successful project outcomes. Brings valuable perspective to team dynamics and client relations, fostering collaboration and driving progress.
Overview
15
15
years of professional experience
Work History
Senior Consultant
Avature
Tysons Corner, VA
09.2021 - Current
- Spearhead solution design and client engagement for enterprise-level implementations, serving as the primary consultant for the United States Postal Service, the largest hiring organization in the U.S.
- Facilitate discovery and configuration workshops to capture and translate business needs into Avature CRM and ATS.
- Partner with UX design vendors and internal design teams to drive cohesive, intuitive portal experiences based on user research and interface requirements.
- Lead training and onboarding programs for U.S.-based consultants and QA specialists, accelerating team ramp-up, and maintaining project continuity.
Director of Enrollment Management Info Sys
Marymount University
Arlington, VA
10.2020 - 08.2021
- Serve as the primary technical and analytical support for the Division of Enrollment Management, partnering closely with university-wide stakeholders.
- Lead report development and data analysis initiatives across multiple university departments to support strategic decision-making.
- Design and implement CRM-to-ERP integrations to automate manual processes, streamline workflows, and improve data accuracy.
- Analyze business processes to identify inefficiencies, reduce bottlenecks, and promote automation, and operational scalability.
- Appointed Divisional Lead for the university-wide Workday implementation, representing Enrollment Management in system design and adoption.
- Active member of the Data Cleanup and Migration Committee, ensuring data quality and consistency during major system transitions.
- Collaborate with data marketing and modeling vendors to import predictive analytics, informing enrollment and recruitment strategy through data-driven rules.
- Supervise and mentor staff, fostering professional development, and enhancing team performance through strategic leadership and support.
Senior ERP Analyst
The George Washington University
Washington, DC
06.2016 - 10.2020
- Provide operational support to multiple stakeholders, ensuring seamless daily operations across various systems and platforms.
- Oversee the support, maintenance, and upgrades of key systems, including Banner ERP, Perceptive Content ECM, Salesforce CRM, Mercury, and various workflow automation tools.
- Collaborate with campus partners to gather functional requirements, drive process improvements, and enhance operational efficiency.
- Develop solution specifications, and work closely with teams through the testing and go-live phases to ensure successful implementation.
- Design and implement integration streams and custom scripts to optimize system functionality and data flow.
- Contribute to the ERP modernization and SQR-to-SQL conversion projects, ensuring successful system transitions.
- Lead project initiatives as both Project Manager and Lead Analyst, overseeing project delivery from inception to completion.
- Manage the break-fix team, using Agile methodologies to rapidly address and resolve critical production issues reported across the campus.
Assistant Director of Technology & Training
George Mason University
Fairfax, VA
06.2015 - 07.2016
- Led end-to-end implementation of the Radius CRM and AppReview tool, including requirements gathering, system design, testing, deployment, and ongoing maintenance.
- Served as the sole technical liaison for nine graduate units, supporting the successful centralization of the Graduate Admissions Office.
- Trained Graduate Admissions staff on system functionality, operational workflows, and best practices to ensure efficient daily processing.
- Developed comprehensive training materials and conducted sessions for over 600 faculty and staff across all nine graduate units.
- Designed and administered user adaptability surveys post-training, using feedback to create and distribute a best practices guideline that improved system adoption and efficiency.
Systems Lead (Management Level)
The George Washington University
Washington, DC
06.2014 - 06.2015
- Provided technical support for ERP systems and document imaging/workflow solutions within the Undergraduate Admissions office.
- Developed and executed SQL queries to support decision releases, data cleanup efforts, and in-depth data analysis.
- Served as Project Manager and lead for the successful implementation of ImageNow and Salesforce CRM systems.
- Acted as a liaison among key stakeholders, including the Admissions Office, IT, and external vendors, to ensure project alignment and smooth communication.
- Chaired the Data Integrity Committee, overseeing initiatives to maintain and improve data quality within the ERP system.
- Authored comprehensive user documentation, and conducted training sessions for staff on admissions-related software tools.
- Evaluated and optimized existing business processes to enhance operational efficiency and effectiveness.
IT Specialist
University of Maryland Baltimore County
Baltimore, MD
01.2011 - 06.2014
- Led the full automation of the admissions process through the design, implementation, and maintenance of the ImageNow Document Imaging and Workflow system.
- Solely managed and resolved issues in PeopleSoft and ImageNow, including data analysis, corruption resolution, query development, and documentation.
- Developed and delivered targeted technical training for staff to support the efficient use of admissions systems and tools.
- Oversaw and automated daily admissions operations, significantly improving office efficiency and data accuracy.
- Managed weekly payroll processing tasks, ensuring timely and accurate compensation for office staff.
Application Support Specialist
National Institute of Health
Rockville, MD
01.2010 - 01.2011
- Provided frontline support for over 90 federal biomedical informatics applications, serving as the primary point of contact for issue analysis and resolution.
- Investigated system issues, identified root causes, and implemented corrective actions to ensure application stability and performance.
- Developed SQL queries for data retrieval, analysis, and troubleshooting in support of application functionality and reporting needs.
Education
Masters of Science - Human Centered Computing
University of Maryland Baltimore County
Baltimore, Maryland01.2014
Bachelors of Science - Information Technology
University of Maryland Baltimore County
Baltimore, Maryland01.2009
Skills
- Agile methodologies
- Federal Consulting
- Higher Education Suite of Tools Expert (Banner, Colleague, Slate, Salesforce, Workday)
- Integrations and API
- Process improvement
- Project management
- Recruitment and Applicant Tracking Systems (Avature)
- Software and Project implementation
- Stakeholder management
- Strong leadership skills
- Training development
References
References available upon request.
Timeline
Senior Consultant
Avature
09.2021 - Current
Director of Enrollment Management Info Sys
Marymount University
10.2020 - 08.2021
Senior ERP Analyst
The George Washington University
06.2016 - 10.2020
Assistant Director of Technology & Training
George Mason University
06.2015 - 07.2016
Systems Lead (Management Level)
The George Washington University
06.2014 - 06.2015
IT Specialist
University of Maryland Baltimore County
01.2011 - 06.2014
Application Support Specialist
National Institute of Health
01.2010 - 01.2011
Masters of Science - Human Centered Computing
University of Maryland Baltimore County
Bachelors of Science - Information Technology
University of Maryland Baltimore County
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