Sanchali Chakraborty

• Currently Nielsen Account Head for large Mid-West Food Manufacturer leading a team of high-performing insights & analytics associates responsible for Client Insights and Strategy via driving QBOs, bringing the latest Innovative BI Solutions to the forefront, Thought Leadership and Key Stakeholder Engagement.
• Role also involves extensive cross functional accountabilities including Data Quality and Coverage, Data Platform Technology and Management, Client socialization and adoption of Industry Best Practices across various areas of Analytics, mentoring and driving continuous L&D for team.

• Insights lead for C&D’s Fabric Care, Household Care and Pet Care SBUs responsible for CRM, account maintenance, new business development, delivering actionable business insights against C&D’s strategic goals and AOPs.
• Leading and mentoring a team of junior colleagues and collaborating with Vertical/Practice Area leaders to maximize Client exposure to Nielsen solutions and driving profitable growth for the Company and Client business.
• J&J business lead for their OTC/Self Care SBU responsible for delivering Strategic Business and Consumer/Shopper Insights aligned to annual JBPs and generating profitable growth for Nielsen and J&J.
• Working closely with J&J’s Marketing, Sales, CMI and Shopper teams and Nielsen Practice Area teams for knowledge transfer and enhanced Client engagement.
• Responsible for leading a team of Client Success associates to support the Coca-Cola USA Hydration portfolio and the Category Insights team across the entire Sparkling and Stills businesses ; also led the Nielsen-Coca-Cola relationship for Coke’s On-Premise Local Market services Key Performance Areas o Lead strategic development of Coca-Cola US’ business via using Nielsen Scantrack, Consumer Panel (HomeScan), Planners – Strat, Convenience and Account, Spectra , Store and Locational Analytics, Pricing & Promotion and other integrated Nielsen solutions o Collaborate with internal Solution Partners to drive incremental and optimal portfolio with Clients o Guide reporting teams to enable expected Client centricity and offer strategic and tactical actionable insights to Client business o Part of the core Nielsen team that led digitization and integration of Nielsen and other data sources in the Client’s data warehousing (Data Lake) project.

• As Strategic Business Unit Head of Sales Effectiveness Practice Area (RMS+ Custom Analytics) for the East Zone leading one of the largest Client relationships with BAT/ITC India Ltd.
• Leading a team of fifteen associates.
• Insights Lead for the Coca-Cola , GSK and Nestle India.
• Key Performance Areas o Lead holistic development of Client business through partnering via multiple-solutions approach - Trade , Shopper and Consumer Research o Guide the Insights teams to drive Client business solutions to enable optimum usage of Nielsen tools for maximum ROI – from situation analysis, problem identification, gap/bottleneck analysis to roadmap for problem resolution and final recommendation o Responsible for meeting internal annual and quarterly revenue targets o Lead selected corporate BPI initiatives for the India region o Lead branch level initiatives on internal L&D across levels for RMS group.

As Group Head responsible for Retail Project/Continuous Tracking Management for Unilever, BAT, Kimberly Clark Ltd., Fonterra Brands Ltd., Coca Cola / F&N Ltd. and Mondelez International

Key Performance Areas

o As Account Head for Unilever, KC and Fonterra Ltd. responsible for partnering Client’s Strategic and Business decisions for New Product Launch, Consumer Promotions, Distribution and overall Key Account & Lower Trade Management for multiple categories – Foods, Hair Care, Feminine and Baby Care, Home Care, Personal Grooming, etc.

o Responsible for working closely with Client Brand and Trade Marketing/Sales teams for development of marketing and trade/key account tactics for quantified micro management of markets/channels

o Analysis of multiple source data and their integration to provide actionable insights for Client business ; encouraging cross category learnings for Clients to explore opportunities and duplicate success stories

o Drive team to provide Local and Regional market Insights – Trade and Consumer through to Clients via use of Nielsen Retail Audit and Consumer Tracking data

o Meet quarterly and annual revenue targets

• Responsible for customized Project Management for Nestle India Ltd.
• And Wrigley’s India Ltd.
• Spanning pre/post launch Advertisement evaluation (LINKTM), Advanced Tracking Programmes (ATPTM), Brand Dynamics (BD) and other proprietary analysis models.

• Client Service Executive and then progressing to Senior Client Service Executive - hands-on experience on the Unilever Account for over 2 years, followed by account handling for Nestle India Ltd., Philips Lighting India Ltd., Dabur India Ltd etc.

• Line of responsibility: Brand/Product Management, Media Planning and Consumer Promotion for the Company’s line of Consumer Durables in the Northern and Western markets of India.