SANDEE HYMER
Richardson,TX
Summary
Experienced and results-driven leader in the retail industry, specializing in telecom and hospitality sectors. Skilled in account management, sales operations, and company communications, with a strong focus on strategic planning for go-to-market initiatives. Recognized as a cross-functional team leader, adept at influencing teams through effective utilization of business strategies, relationships, and company resources. Proven track record of driving volume and profit growth in highly competitive retail environments.
Overview
32
32
years of professional experience
Work History
Sr Account Manager/ GTM Strategy and Planning
Samsung Electronics America
01.2019 - 06.2023
- Spearheaded the end-to-end strategic development, planning, and evaluation of product launches for retail Go-to-Market activities, driving success across all stages
- Led the Go-to-Market Sales Channel Strategy, overseeing program and partnership management to ensure seamless execution
- Directed retail operations, managing mobile training, field insights, merchandising compliance, launch support, and sales generation programs across 6,500 retail outlets and engaging approximately 30,000 retail sales associates
- Developed and executed a brand advocacy sales strategy by distributing Samsung watch and audio devices to National Retail field managers, enhancing brand presence and engagement
- Achieved a 42% increase in launch success from 2020-2022, driving double-digit growth in key product categories
- Authored a comprehensive Holiday GTM Retail Operations Playbook, detailing critical channel strategies, training initiatives, merchandising plans, and consumer insights
- Established and led a Field Management team of 60 experts to enhance brand education, sales, and in-store experiences at major retailers, including Costco, Sam’s Club, Walmart, Target, AT&T, T-Mobile, Verizon, Nebraska Furniture Mart, and 14 additional regional partners
- Created and managed an Executive Board of eight field experts, fostering collaboration, strategic ideation, and process improvement to elevate customer experience
- Pioneered the first-ever bundle advocate program at Costco, promoting the integration of watches with mobile devices, enhancing sales and customer satisfaction
- Prepared and delivered C-level presentations, effectively communicating key findings and strategies in a clear and visually compelling manner.
Sr, Retail Operations and Communications Manager
Samsung Electronics America
01.2017 - 01.2019
- Directed the comprehensive sales strategy, planning, and execution for product launches across multiple categories, including Mobile, New Computing, Mobile Enhancements, Home Electronics, and Home Appliances, driving impactful retail Go-to-Market activities
- Led special projects to beta test and implement innovative sales growth strategies, ensuring continuous advancement and market competitiveness
- Headed the communications team, managing daily communications, training programs, surveys, and analysis for 3,000 employees, enhancing engagement and operational efficiency
- Established operational processes that guided Product and Channel Marketing teams in developing differentiated GTM plans, leveraging retail capabilities to drive sales in the Tablet, PC, Watch, and Audio categories
- Served as the cross-functional lead for Retail, educating stakeholders in operations, merchandising, design, training, digital experience, sales enablement, and field insights to align efforts and optimize performance
- Collaborated closely with Product Development, Marketing, Retail leadership, and Suwon headquarters to ensure timely and successful project deliverables
- Successfully piloted the wearables program across 200 Macy's locations, including four flagship stores, driving increased brand visibility and sales
- Developed and presented C-level executive slides that communicated key findings in a clear, visual, and impactful manner
- Conducted in-depth SWOT and focus group analyses for the Home Electronics and Home Appliance divisions, driving strategic development and informed decision-making
- Honored with the Circle of Excellence Manager award at the 2019 Annual Sales Conference, recognizing exceptional performance and leadership
- Organized and managed product sales showrooms annually for the prestigious Consumer Electronics Show in Las Vegas and Samsung National Sales Meetings, showcasing products to key industry stakeholders.
- Enhanced brand visibility by developing and implementing strategic communication plans.
Retail Operations and DTC Project Manager
Samsung Electronics America
01.2015 - 01.2017
- Directed special projects, pioneering beta tests and innovative strategies to drive sales growth and enhance market positioning
- Managed a communications team, effectively delivering daily communications, trainings, surveys, and analyses to a workforce of 3,000 employees, ensuring alignment across the company and field teams
- Served as the cross-functional team lead for Retail, educating stakeholders in operations, merchandising, design, training, digital experience, sales enablement, and field insights
- Collaborated closely with Product Development, Marketing, Retail Leadership, and Suwon headquarters to align on project deliverables and strategic objectives
- Led Retail Operations in launching the 837 Experience Stores, scaling to five locations across the country, enhancing the customer experience and brand engagement
- Honored with the Circle of Excellence Manager Award in 2019 at the Annual Sales Conference, recognizing outstanding performance and leadership.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Training & Communication Manager
On The Border Mexican Restaurants
01.2011 - 11.2014
- Collaborated with Operations, Development and the corporate support team to establish a standard new store opening process
- Developed and implemented standardized management and crew training programs
- Identify, develop and implement Operating, Franchise and Human Resource process improvement initiatives to aligned organizational resources to best practices
- Built Leadership Development programs for high-potential Managers to prepare for next position responsibilities
- Managed all field communication and training programs for 170+ company owned and franchise locations including global
- Opened 17 new restaurants in 2 years.
- Streamlined internal communication processes for improved employee engagement and productivity.
Managing Partner, General Manager
On The Border
01.2000 - 01.2012
Assistant Manager
On The Border
01.1991 - 09.2000
Education
Business Administration / Marketing - Business Management And Marketing
University of Texas At Dallas
Richardson, TX01.1996
Skills
- Account Management
- Customer Service
- Teamwork and Collaboration
- Client Relations
- Strategic Account Planning
- Operations
- Business development and planning
- Management collaboration
- Strategic Planning
- Relationship building and management
- Project Management
- Organizational Development
- Strategic Visioning
Timeline
Sr Account Manager/ GTM Strategy and Planning
Samsung Electronics America
01.2019 - 06.2023
Sr, Retail Operations and Communications Manager
Samsung Electronics America
01.2017 - 01.2019
Retail Operations and DTC Project Manager
Samsung Electronics America
01.2015 - 01.2017
Training & Communication Manager
On The Border Mexican Restaurants
01.2011 - 11.2014
Managing Partner, General Manager
On The Border
01.2000 - 01.2012
Assistant Manager
On The Border
01.1991 - 09.2000
Business Administration / Marketing - Business Management And Marketing
University of Texas At Dallas
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