Summary
Overview
Work History
Education
Skills
Timeline
Sandi Rufo

Sandi Rufo

Port Jefferson Station,NY

Summary

Motivated business professional bringing 10+ years of entrepreneurial experience. Dedicated and personable with extensive experience in photography, client relations, and social media content. Demonstrated record of success with in-person sales, building a successful brand, and managing profitable operations.

Overview

31
31
years of professional experience

Work History

Owner/Lead Photographer

Sandi Rufo Photography
09.2007 - Current
  • Creating successful business plan
  • Photographing, culling, editing and retouching for all events including weddings, engagement sessions, newborns, families, corporate event spaces, food and beverage, professional headshots
  • High success rate with both In-person and cold calling sales
  • Creating and maintaining website.
  • Scheduling and planning
  • Maintaining good customer relations for future referrals
  • Marketing and promoting using a multitude of platforms on social media, blogging, email campaigns, print production and digital media
  • Billing and accounting
  • Hiring and managing freelance photographers and videographers
  • Developed and implemented marketing strategies to generate new customers and increase sales with impactful creative solutions with marketing and email campaigns.
  • Established a wide social media presence and maintained steady growth and increase brand engagement.
  • Created website, marketing copy, images, videos, emails, and other collateral for social media campaigns to increase brand engagement.
  • Photographed high-end weddings, women's empowerment and lifestyle clients both in studio and on location.
  • Designed clients photo albums, high-end artwork and additional products.
  • Created and implemented post production methodology and editing progam to enhance end product in a timely manor.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Achieved high rate of success with both in-person sales and via phone and/or social media outlets.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

Studio Manager/Wedding Photographer

Angelica Studios
  • Digitally edited photos to enhance appearance.
  • Took photos from different angles and perspectives to capture perfect images.
  • Edited, toned, captioned, and uploaded photographs for publication.
  • Scheduled studio appointments to shoot wide variety of subjects.
  • Captured stunning images for variety of projects.
  • Utilized various types of camera equipment to capture best possible shots.
  • Collaborated with other photographers and videographers to capture special events.
  • Planned and prepared for on-location and studio shoots.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Engaged customers in social conversations to create pleasant and easy shopping experience.

Sr. Executive Digital Imaging Technology

Publishers Clearing House
01.1993 - 05.2003
  • Provided strong leadership to enhance team productivity and morale.
  • Implemented and developed operational standards, policies and procedures.
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
  • Launched quality assurance practices for each phase of development
  • Created and oversaw production schedules and adjusted as needed to meet deadlines.
  • Managed with in-house photography and design team to develop visuals for content for marketing purposes
  • Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.

Education

Bachelor of Science - Advertising, Marketing And Graphic Arts

New York Institute of Technology, Old Westbury, NY

Skills

  • Web Design (10 years)
  • Business Development (10 years)
  • Photography (10 years)
  • Marketing (10 years)
  • Billing (10 years)
  • Sales (10 years)
  • Graphic Design (10 years)
  • Scheduling (10 years)
  • Photoshop (10 years)
  • Lightroom (10 years)
  • Project Management
  • Social Media Marketing
  • Retouching and Color Correction
  • Client Relations
  • Brand Awareness
  • Email Marketing
  • Positive Attitude
  • Lead Development
  • Content and Digital Asset Management
  • Digital Marketing
  • Motivational Leadership Style

Timeline

Owner/Lead Photographer - Sandi Rufo Photography
09.2007 - Current
Sr. Executive Digital Imaging Technology - Publishers Clearing House
01.1993 - 05.2003
New York Institute of Technology - Bachelor of Science, Advertising, Marketing And Graphic Arts
Studio Manager/Wedding Photographer - Angelica Studios

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Sandi Rufo