Sandra Amponsah
Beauty & Social Media Community Manager
Brooklyn
Summary
Creative communications and beauty enthusiast with hands-on experience in social media, influencer partnerships, content creation, e-commerce, and event/project management. Proven ability to grow engaged communities, execute campaigns, and foster authentic brand connections. Passionate about empowering audiences to define, create, and enjoy beauty.
Overview
10
10
years of professional experience
Work History
Project Manager
Legacy College Preparatory
07.2022 - Current
- Plan and execute school events, campaigns, and alumni engagement initiatives.
- Manage Legacy alumni social media page, creating content and driving community engagement.
- Lead teams and coordinate logistics for seamless project execution.
- Monitor outcomes and feedback to inform future community and event strategies.
Founder & Community Manager
HairGlamGallery
05.2020 - Current
- Grew a beauty and hair platform to 2,245+ Instagram followers and 11k+ TikTok followers, producing engaging content for social media.
- Partnered with brands including Bobbi Boss, Outre, ISeeHair, AliPearl, and MissHairBoutique for influencer campaigns.
- Managed Amazon storefront, giveaways, and UGC campaigns to boost engagement and sales.
- Tracked analytics, engagement trends, and ambassador collaborations to optimize strategy and drive follower growth.
Customer Success Manager
EFFY Jewelry
03.2019 - 03.2021
- Managed luxury client accounts to ensure satisfaction and repeat business.
- Coordinated engagement campaigns and brand promotions to drive loyalty.
- Provided insights to improve messaging and customer experience.
- Built strong client relationships and supported product-focused content creation.
Customer Success & Social Media Manager
Savior Beds
02.2017 - 04.2019
- Built client relationships while creating and managing Instagram content for engagement.
- Planned and supported events, coordinating content and logistics.
- Executed influencer collaborations and promotional campaigns to expand reach.
- Tracked analytics and social media performance to optimize results and grow audience.
Media Correspondent
The Shade Room
02.2016 - 06.2016
- Reported on trending beauty, lifestyle, and cultural stories to a large audience.
- Produced engaging multimedia content for maximum reach.
- Managed audience interactions and engagement across platforms.
- Collaborated with editorial teams to deliver timely, culturally relevant content.
Education
Bachelor of Arts - Communications
University of Louisville
Louisville, KY 05.2001 -
Skills
- Social Media & Community Management (Instagram, TikTok, Twitter)
- Content Creation & Curation (photo/video, reels, UGC)
- E-commerce & Product Promotion (Amazon storefront management)
- Customer Success & Relationship Management
- Project & Event Planning / Campaign Execution
- Analytics & Engagement Tracking
- Campaign Planning & Execution
- Influencer & Brand Partnerships
Accomplishments
- Collaborated with beauty brands including Bobbi Boss, Outre, ISeeHair, AliPearl, and MissHairBoutique
- Miss Ghana USA – Miss Congeniality, 2017, showcasing public engagement and leadership
- Strong network in the hair and beauty community
Timeline
Project Manager
Legacy College Preparatory
07.2022 - Current
Founder & Community Manager
HairGlamGallery
05.2020 - Current
Customer Success Manager
EFFY Jewelry
03.2019 - 03.2021
Customer Success & Social Media Manager
Savior Beds
02.2017 - 04.2019
Media Correspondent
The Shade Room
02.2016 - 06.2016
Bachelor of Arts - Communications
University of Louisville
05.2001 -
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