SANDRA DULAC
LAWNDALE,CALIFORNIA
Summary
Results-driven retail professional with a strong background in driving innovation and sales growth at leading companies such as DFS Group Limited, LVMH, and Guerlain. Demonstrates expertise in merchandising analytics and brand management, evidenced by a track record of enhancing brand visibility and optimizing operational efficiency. Proficient in implementing strategic marketing initiatives that bolster market penetration while cultivating relationships with key stakeholders to achieve sales objectives.
Overview
20
20
years of professional experience
Work History
Senior Merchandiser Beauty Operations
DFS Group Limited, LVMH
Torrance, CA
11.2021 - Current
- Managed operational execution in the division, in partnership with global merchant teams.
- Partnered with local store operations to support global merchandising initiatives.
- Supported local vendor partners on operations, staffing, and animation execution.
- Informed global stakeholders about opportunities in the division concerning stock and floor planning, visual merchandising, and passenger sales maximization.
Travel Retail Account Executive
Guerlain
Los Angeles, CA
12.2012 - 11.2021
- Drive sell-out business in airports by supporting both the retailer and sales staff with merchandising and animation tools.
- Implement strategic global and local initiatives in order to uphold key brand objectives and reach sales goals, both in retail and sell-in.
- Collaborate actively with Marketing teams on implementing marketing plans in the field, as well as planning trade activity.
- Plan yearly budgets for investments, staffing, merchandising, and travel.
- Build and cultivate relationships with shop managers, merchandising teams, buyers, and visual teams to proactively grow the business.
- Continuous support and communication to beauty advisors on a regular basis, with shop visits, coaching, and product training.
Assistant Trade Marketing Manager - Sulwhasoo
Amorepacific
Los Angeles, CA
01.2012 - 01.2012
- Develop an annual marketing plan for the mainstream market, as well as the e-commerce site.
- Produce and proofread advertisement copy and consumer product pamphlets
- Communicate with national sales managers and buyers on new product launches.
- Manage social media promotions, events, and e-commerce customer service.
- Assortment planning per client.
- Product development of the U.S. exclusive items
Brand Manager - Parfums Christian Dior
DFS Galleria
Torrance, CA
01.2005 - 07.2011
- Planned assortments and merchandising in several points of sale.
- Managed and monitored brand image and presentation standards in various distribution channels.
- Supported and coached a sales team of 10 or more.
- Planned, implemented, and monitored sales promotions on a monthly basis.
Education
Bachelor of Arts - Applied Studies Business
Cal State University Dominguez
Carson, CA05-2005
Associate of Arts - Cosmetics And Fragrance Merchandise Marketing
Fashion Institute of Design & Merchandising
Los Angeles, CA06-1999
Skills
- Merchandising
- Travel retail
- Brand management
- Trade marketing
- Marketing strategy
- Merchandising analytics
- Merchandise presentation
- In-store marketing
Timeline
Senior Merchandiser Beauty Operations
DFS Group Limited, LVMH
11.2021 - Current
Travel Retail Account Executive
Guerlain
12.2012 - 11.2021
Assistant Trade Marketing Manager - Sulwhasoo
Amorepacific
01.2012 - 01.2012
Brand Manager - Parfums Christian Dior
DFS Galleria
01.2005 - 07.2011
Bachelor of Arts - Applied Studies Business
Cal State University Dominguez
Associate of Arts - Cosmetics And Fragrance Merchandise Marketing
Fashion Institute of Design & Merchandising
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