Sandra Gaytan
Ontario,CA
Summary
Dedicated and results-oriented Community Relations Coordinator with a proven track record in Social Media Marketing and Public Relations. Committed to fostering positive relationships with clients and stakeholders to drive brand visibility and growth. Passionate in engaging with communities and bridging the gap between agency and the public. Seeking to leverage expertise and skills in an organization to contribute to its success and deliver outstanding results.
Overview
6
6
years of professional experience
Work History
Community Relations Coordinator
Riverside Transit Agency
09.2023 - 06.2024
- Coordinated internal and community events, expos, and parades in Western Riverside cities to enhance Agency visibility, managing events from inception to completion.
- Effectively managed six meetings per month as the primary RTA liaison with community coalition, Transportation NOW chapters. This included representing the Agency, providing ridership reports, preparing agendas and meeting minutes, securing locations, scheduling lunches, and coordinating presentations from local agencies and organizations.
- Managed communication channels (Instagram, Facebook, X, LinkedIn, and TikTok) and created original social media content to boost agency visibility and increase ridership, acting as the brand voice on platforms to engage followers and transform visitors into advocates.
- Presented analytics to superiors, recommending new strategies that led to a 20% increase in engagement based on the findings.
- Enhanced the Agency's public perception by fostering positive relationships with colleges, schools, and senior centers, facilitating community engagement through travel training presentations.
Account Coordinator
MBI Media
09.2021 - 04.2023
- Led community outreach efforts, building and maintaining relationships with key stakeholders in the transportation industry, public health organizations, and local communities.
- Functioned as the primary liaison for clients, ensuring exceptional customer service and satisfaction while effectively managing accounts, addressing needs, and providing regular updates to the Project Manager.
- Played a key role in creating informative fact sheets and impactful marketing materials.
- Managed logistics for community events and public meetings, overseeing equipment setup, teardown, and maintenance.
- Conducted extensive canvassing and market research to discern customer preferences and industry trends, and organized virtual workshops tailored to meet client project requirements.
Social Media Marketing Executive
Sungale Electronics
09.2018 - 11.2019
- Supported and collaborated with account managers in executing strategic marketing and PR campaigns.
- Conducted competitor analysis to inform content strategy and stay ahead of industry trends.
- Implemented successful email marketing campaigns that nurtured leads through the sales funnel to conversion points.
- Balanced paid advertising budgets with organic growth strategies, optimizing the overall performance of social media campaigns, resulting in boosting brand engagement.
- Managed the content editorial calendar to plan the social media schedule and coordinated email marketing campaigns to drive key metrics and customer retention.
Education
Bachelor of Arts - Communication With An Emphasis in Public Relations
California State University San Bernardino
San Bernardino, CA06.2017
In Progress -
Google Project Management: Professional Certificate
Skills
- Community-focused, resourceful, collaborative, proactive, reliable, and strategic thinker
- Calendar and event coordination management
- Administrative and organizational skills
- Understanding of public policy, agenda and meeting minutes creation
- Customer service and community outreach experience
- Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace
- Public engagement tools (ArcGIS, SurveyMonkey, WordPress, GrassHopper, RingCentral
- Social media marketing and analytics tools (Hootsuite, Adobe Photoshop, Canva)
- Writing, research, translation and presentation skills in both English and Spanish
Professional References
Upon Request
Timeline
Community Relations Coordinator
Riverside Transit Agency
09.2023 - 06.2024
Account Coordinator
MBI Media
09.2021 - 04.2023
Social Media Marketing Executive
Sungale Electronics
09.2018 - 11.2019
Bachelor of Arts - Communication With An Emphasis in Public Relations
California State University San Bernardino
In Progress -
Google Project Management: Professional Certificate
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