Summary
Overview
Work History
Education
Skills
Languages
Interests
Timeline
Generic

Sandra Herrera

Houston,TX

Summary

Experienced professional with strong business and revenue management skills, seeking to excel in Business Office Administration roles. Demonstrated success in utilizing abilities and people-oriented skills to drive immediate impact in forward-thinking companies. Enthusiastic about contributing as a key member of a dynamic team focused on achieving organizational objectives and promoting collaboration. Results-driven revenue professional with a comprehensive background in maximizing revenue and profitability through strategic planning and analysis. Known for collaborative approaches and strong commitment to team success, adaptable to changing market conditions, and skilled in revenue optimization and data interpretation.

Overview

29
29
years of professional experience

Work History

Inventory Revenue Manager

IHeartMedia
01.2005 - 06.2025
  • Maximized cluster revenue by managing commercial inventory for optimal revenue yield
  • Responsible for monitoring inventory, rates, spot rotation, and competitive codes
  • Worked with Sales Management to develop, implement and communicate commercial inventory capacity changes or strategies
  • Coordinated with Programming management to facilitate on air clock changes
  • Prepared station logs, processed media orders, distributed missing copy/bump reports, and log verification
  • Maintained accurate records for audit trail/maintained/stored files per retention policy
  • Effectively communicated with internal business partners (i.e. Accounting, Sales, Programming, Production Promotion, and Senior Management) to build enduring relationships
  • Utilized advanced analytics tools to identify trends and inform strategic decision-making processes related to hospitality offerings.
  • Enhanced profitability by conducting regular competitor analysis and adjusting commercial inventory accordingly.
  • Increased revenue by implementing effective strategies and monitoring availability.
  • Enhanced profitability by conducting regular competitor analysis to assist sales in adjusting pricing accordingly.
  • Established strong relationships with sales and management to aid in negotiating contracts to maximize overall company earnings.
  • Improved cost-efficiency by analyzing financial reports and identifying areas for operational improvements.
  • Reviewed customer contracts and purchase orders for revenue recognition and verified compliance with company policies and standards.
  • Trained other revenue department team members and developed engaged, high-functioning performers.
  • Performed month-end reconciliation and developed reporting metrics in coordination with corporate finance executives.
  • Implemented inventory control measures, maximizing room revenue during periods of high demand.
  • Established and checked coding procedures, monitored reports and updated internal files.
  • Managed daily operations to ensure efficient workflow and high-quality service delivery.
  • Accomplished multiple tasks within established timeframes.
  • Streamlined workflows by identifying bottlenecks in existing systems and implementing appropriate solutions.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Spearheaded transition to remote work during global health crisis, ensuring business continuity and employee safety.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Optimized revenue streams through diligent analysis of key performance indicators and demand patterns.
  • Collaborated with sales teams to identify revenue opportunities and optimize inventory management.

Legal Secretary

Law Office of Larry Laden
05.2004 - 12.2004
  • Assisted with Front Desk Operations assisting in answering phone, filing, and transcribing dictation
  • Interacting with a variety of clients on a daily basis
  • Preparation of legal documents and maintained organized case files and records
  • Served as a liaison between clients and attorneys, enhancing communication and client satisfaction.
  • Managed court filings and documentation, ensuring compliance with legal standards.
  • Coordinated scheduling for attorneys, court administrators, hearings, and clients, optimizing time management and workflow efficiency.

Bartender

Bennigans Restaurant
01.1996 - 01.2003
  • Certified bartender
  • Supervised weekly inventory and maintained excellent liquor cost
  • Crafted and served a diverse range of beverages, ensuring high-quality standards and customer satisfaction.
  • Trained and mentored new bartenders on best practices and menu knowledge.
  • Responsible for great guest satisfaction and resolved customer complaints effectively, fostering a positive dining experience and repeat business

Sales Associate

Dillard's
01.2001 - 01.2002
  • Delivered excellent customer service and maintained a daily sales quota
  • Suggested creative ideas for window displays
  • Developed and delivered training to new employees

Education

ABA Certificate - Paralegal

Southwestern Professional Institute
Houston, Texas
10.2003

General Studies

San Jacinto College South
Houston, Texas
01.2002

Skills

  • Expert in data-driven analysis
  • Skilled in various Radio Inventory Traffic Software
  • Skilled in Microsoft Office applications
  • Proficient in legal research tools (ie Lexis-Nexis, Westlaw, ProDoc, and Abacus)

Languages

Bilingual in English and Spanish

Interests

  • Love to travel and share travel tips, recommendations, and insights with fellow enthusiasts, enjoy photography, and music




Timeline

Inventory Revenue Manager

IHeartMedia
01.2005 - 06.2025

Legal Secretary

Law Office of Larry Laden
05.2004 - 12.2004

Sales Associate

Dillard's
01.2001 - 01.2002

Bartender

Bennigans Restaurant
01.1996 - 01.2003

General Studies

San Jacinto College South

ABA Certificate - Paralegal

Southwestern Professional Institute

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