SANDRA HOWE
Moorpark,CA
Summary
Performance-driven executive with experience in aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
20
20
years of professional experience
Work History
Vice President - Marketing, Branding and Public Relations
GOLD KIDNEY HEALTH PLAN
01.2022 - 01.2023
- Spearheaded the creation and execution of an integrated advertising and digital strategy that targeted key demographics in two states, which drove an unprecedented 150% growth in sales within the first year through targeted campaigns, brand partnerships, and provider collaborations
- Developed and implemented stringent quality control procedures for Medicare marketing materials, achieving a 99.5% accuracy rate in both pre- and post-distribution reviews
- Orchestrated a comprehensive brand awareness initiative, leveraging industry conferences, healthcare provider partnerships, and community engagements to elevate company profile
- Designed and implemented a comprehensive marketing platform, streamlining job tracking from inception to delivery and eliminating the need for manual processes
- Initiated and nurtured key relationships, leading to increased awareness and understanding of the product line among nursing staff, providers, and brokers
- Orchestrated comprehensive public relations strategies, enhancing company visibility and brand awareness
- Acted as the customer's advocate, ensuring member retention through personalized welcome calls and information packets.
Senior Consultant - Sales and Marketing
GORMAN HEALTH GROUP
01.2014 - 01.2022
- Conducted Medicare Advantage marketing and sales presentations
- Assessed client needs to develop tailored recommendations
- Offered consultative expertise within the scope of the project
- Ensured adherence to compliance regulations throughout engagements.
Staff Vice President, Operations and Marketing Management
WellPoint, INC.
01.2009 - 01.2012
- Demonstrated effective strategy and execution in the “Free to Be” advertising campaign that achieved a significant milestone by surpassing the sales target by 120%
- Achieved a significant milestone by surpassing the sales target by 120%
- Spearheaded the creation and integration of a comprehensive marketing database to streamline Sales & Marketing operations with an 80% adoption rate within the first year
- Developed and executed an audit dashboard for tracking compliance materials
- Facilitated communication between CMS and internal marketing/compliance teams
- Enhanced audit performance, elevating scores from 50% to an impressive 98.7%
- Operational efficiency enhancements with a one-year savings of $2.6 million dollars (without compromising business growth goals).
Vice President, Marketing and Operations
hEALTH NET, INC.
01.2003 - 01.2009
- Yielded 15% growth in sales with advertising campaign targeting Group Retiree population
- Exceeded Medicare sales target goal by 110% in partnership with the American Heart Association
- Yielded 400 new member per month on advertising campaign targeting Latino population
- Improved disenrollment rate from 50% to 20% in retention campaign targeting Special Needs Plans.
Education
Bachelor of Arts - Liberal Arts And General Studies
Arizona State University
Skills
- Team Leadership
- Relationship Building
- Decision-Making
- Critical Thinking
- Budget Administration
- Cross-Functional Collaboration
- Strategic business planning
- Regulatory Compliance
- Management Team Leadership
- Growth planning
- Sales and Marketing Leadership
Timeline
Vice President - Marketing, Branding and Public Relations
GOLD KIDNEY HEALTH PLAN
01.2022 - 01.2023
Senior Consultant - Sales and Marketing
GORMAN HEALTH GROUP
01.2014 - 01.2022
Staff Vice President, Operations and Marketing Management
WellPoint, INC.
01.2009 - 01.2012
Vice President, Marketing and Operations
hEALTH NET, INC.
01.2003 - 01.2009
Bachelor of Arts - Liberal Arts And General Studies
Arizona State University
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