Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
References
Timeline
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Sandra Kiyan-Manchego

Brooklyn,NY

Summary

Entrepreneurial CEO and Co-founder at SPARK OF LIFE with expertise in strategic planning and client relationship management. Demonstrated success in driving revenue growth through innovative solutions and expanding client portfolios. Extensive experience in the Fashion, Luxury, and Creative industries, enhancing brand reputation and market presence.

Overview

15
15
years of professional experience

Work History

CEO and Co-founder

SPARK OF LIFE
New York, USA
10.2023 - Current
  • Drives agency vision, fostering creativity and ensuring successful project execution.
  • Cultivates strong client relationships, contributing to revenue growth and exceptional creative solutions.
  • Identifies new clients, establishing connections with potential leads.
  • Crafts compelling pitches to effectively showcase and sell agency capabilities.
  • Develops comprehensive proposals outlining project journeys while recruiting top talent.
  • Oversees strategic direction and operational management, enhancing studio's industry reputation.

Account Director - Americas

ORCHID CREATION
New York, USA
01.2021 - 07.2023
  • Expanded accounts in US and LATAM, enhancing client satisfaction and project quality.
  • Served as primary contact for Google US accounts, facilitating discussions on KPIs and business growth.
  • Coordinated with creative and strategy teams to oversee digital media project production.
  • Approved timelines and cost estimates, negotiating purchase orders and statements of work.
  • Forecasted monthly revenue, identifying upsell opportunities and business expansion strategies.
  • Prospected clients and pitched services, crafting tailored solutions for successful deal closures.

Account Manager, Luxury Lifestyle

BANG & OLUFSEN AMERICAS
New York, USA
03.2020 - 07.2020
  • Expanded distribution channels within luxury department and specialty stores.
  • Developed sustainable expansion strategies through KPI analysis.
  • Grew accounts including Neiman Marcus and Holt Renfrew while launching new products.
  • Re-positioned B&O as a high-end luxury audio brand in collaboration with marketing team.
  • Managed orders, forecasts, and inventory plans to optimize supply chain efficiency.

Senior Account Executive

CUSHNIE, LLC
New York, USA
05.2017 - 02.2020
  • Managed global sales and distribution for CUSHNIE across diverse international markets.
  • Negotiated favorable terms with international agents, securing strategic agreements.
  • Coordinated market weeks in New York and Paris, conducting product seminars and trunk shows.
  • Acted as primary liaison for luxury retailers, department stores, and online platforms.
  • Provided executives with weekly sales performance reports and market trend analyses.
  • Collaborated with Design and Production teams on future collections and exclusives.

Account Executive

AEFFE USA
New York, USA
05.2013 - 05.2017
  • Managed sales, distribution, and marketing efforts for multiple fashion brands.
  • Cultivated strong buyer relationships through targeted market appointments.
  • Organized product knowledge seminars and trunk shows to enhance brand visibility.
  • Conducted store surveys to gather insights and improve customer engagement.
  • Improved inventory management and profitability with weekly sales analysis.
  • Coordinated with European offices to ensure timely production and shipping processes.

Sales Department Intern

Aeffe USA
New York, USA
01.2012 - 12.2012

Wholesale Department Intern

Céline
New York, USA
09.2011 - 01.2012

PR Department Intern

Salvatore Ferragamo
New York, USA
09.2011 - 12.2011

Design Workshop and Wholesale Intern

Fragments
New York, USA
05.2010 - 12.2010

Education

Associate of Applied Science - Fashion Marketing

Parsons, The New School for Design
New York, NY
12.2011

Bachelor of Fine Arts - Industrial Design

Pontificia Universidad Católica Del Perú
Lima, Perú
12-2009

Skills

  • Spanish, English, French, and Portuguese
  • Microsoft Office and Google Workspace
  • Social media management
  • Adobe Photoshop and Figma
  • Frameio and Slack
  • Float and Sellsy
  • RLM and Joor
  • Strategic planning
  • Client relationship management
  • Project management
  • Revenue forecasting
  • Proposal development
  • Sales strategy and revenue growth

Accomplishments

  • Managed growth of existing accounts and new business at Orchid Creation, securing 85% of the company's global revenue.
  • Secured a $3M SOW agreement from Google US in 2022, increasing to $4.4M in 2023.
  • Managed sales and merchandising at CUSHNIE during VP's leave, securing ~$10M yearly budget.
  • Expanded CUSHNIE into international markets (Mexico, Ukraine, Qatar, Egypt).
  • Launched CUSHNIE Bridal, footwear, activewear, and handbag collections.
  • Re-launched Fuzzi in North America, growing it into a $4M/year brand by 2016.

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual
French
Full Professional
Portuguese
Full Professional

References

References available upon request.

Timeline

CEO and Co-founder

SPARK OF LIFE
10.2023 - Current

Account Director - Americas

ORCHID CREATION
01.2021 - 07.2023

Account Manager, Luxury Lifestyle

BANG & OLUFSEN AMERICAS
03.2020 - 07.2020

Senior Account Executive

CUSHNIE, LLC
05.2017 - 02.2020

Account Executive

AEFFE USA
05.2013 - 05.2017

Sales Department Intern

Aeffe USA
01.2012 - 12.2012

Wholesale Department Intern

Céline
09.2011 - 01.2012

PR Department Intern

Salvatore Ferragamo
09.2011 - 12.2011

Design Workshop and Wholesale Intern

Fragments
05.2010 - 12.2010

Associate of Applied Science - Fashion Marketing

Parsons, The New School for Design

Bachelor of Fine Arts - Industrial Design

Pontificia Universidad Católica Del Perú

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