Sandra Kohn
Brooklyn,NY
Summary
Digital marketing specialist with a passion for brand marketing and creative strategy. Skilled in leveraging data-driven cultural insights to create impactful marketing plans and convey authentic brand storytelling. A collaborative, dynamic, influential leader known for implementing out of the box and efficient solutions.
Overview
8
8
years of professional experience
4
4
Languages
Work History
Integrated Marketing Manager
Match Group
1 2022 - Current
- Generate 4-5 tailored marketing strategies weekly (valued $150K - $500K), aligning with Tinder’s unique offerings and Match Group partnerships
- Conduct daily pop culture, Gen Z, and audience data research; proactively share industry news and insights to ensure clients are ahead of curve
- Craft product decks to present partnership and upsell opportunities
- Coordinate asset creation, offering strategic feedback to enhance consumer engagement and align with Tinder's best practices
- Cultivate strong relationships with clients, agencies, vendors, and internal stakeholders, ensuring smooth project management and exceeding expectations.
Account Manager
Match Group
06.2019 - 12.2023
- Led tailored media recommendations ($25k - $1M, ~30 per month), aligning on KPIs, audience targets and placement strategies with agencies
- Oversaw approximately 15 campaigns simultaneously, ensuring top performance through proactive benchmark and brand lift optimization
- Managed end-to-end launch processes: obtained approvals, delivered comprehensive reporting, leveraged creative/audience data for insightful analysis, tracked invoices/purchase orders
- Orchestrated internal workflows to ensure prompt and accurate deliverables, served as primary point of contact to provide solutions to client partners
- Collaborated and effectively communicated with cross-functional team to push through and negotiate on initiatives: Sales, AdOps, Design, Finance, Legal
- Saved over $1M in revenue from unpaid invoices and innovated finance process
- Spearheaded business development initiatives with Fortune 500 agencies and global clients, including training of reseller agencies.
Associate Account Manager
Code3 formerly SocialCode
03.2018 - 06.2019
- Executed holistic multi-million-dollar social campaigns: planned long-term strategy, CRM/pixel retargeting, creative development, optimized performance
- Managed 25% of Estée Lauder's Luxury brands (US + CA) on consumer branding/cobranded retailer initiatives, ROI-driven direct response campaigns, and influencer marketing to drive awareness, consideration, sales, and brand lift
- Drove 15% ROI efficiencies for luxe fragrances: Aerin, Frederic Malle, Kilian
- Identified best practices and tests: Meta, Snapchat, Pinterest, SoPost, MikMak
- 1st Place–internal video contest, 20 applicants: wrote, edited, produced short film.
Strategy Intern
Wieden + Kennedy
10.2016 - 06.2017
- Delivered creative briefs showcasing strategic POV and research-driven insight via fieldwork, social listening, and market research
- Localized American products/brands by creating emotional and culturally relevant appeal while maintaining nuanced original messaging and brand tone to Chinese market. Clients: Corona, Old Spice, Delta, Hoegaarden.
Education
Bachelor of Science - Business And Marketing
NEW YORK UNIVERSITY SHANGHAI
Shanghai, ChinaPUNAHOU HIGH SCHOOL
Honolulu, HISkills
Salesforce Boostr CRM Software
GWI Consumer Insights
Asana Project Management
Meta Business Manager
Google Ads Manager
Salesforce Boostr CRM Software
Strategic Planning
Social Media Marketing
Campaign Performance Tracking
Professional Highlights
- Secured $500K brand partnership—involved 3 internal brand teams, client/agency teams, vendors in over months. Exceeded media benchmarks by 23%!
- Achieved longest client renewal and 34% overall client retention (average 21%), pioneered internal SKAD network setup for successful DR executions.
Timeline
Account Manager
Match Group
06.2019 - 12.2023
Associate Account Manager
Code3 formerly SocialCode
03.2018 - 06.2019
Strategy Intern
Wieden + Kennedy
10.2016 - 06.2017
Integrated Marketing Manager
Match Group
1 2022 - Current
Bachelor of Science - Business And Marketing
NEW YORK UNIVERSITY SHANGHAI
PUNAHOU HIGH SCHOOL