Sandra Kohn
Brooklyn,NY
Summary
Digital marketing specialist with a passion for brand marketing and creative strategy. Skilled in leveraging data-driven cultural insights to create impactful marketing plans and convey authentic brand storytelling. A collaborative, dynamic, influential leader known for implementing out of the box and efficient solutions.
Overview
8
8
years of professional experience
4
4
Languages
Work History
Integrated Marketing Manager
Match Group
1 2022 - Current
- Generate 4-5 tailored marketing strategies weekly (valued $150K - $500K), aligning with Tinder’s unique offerings and Match Group partnerships
- Conduct daily pop culture, Gen Z, and audience data research; proactively share industry news and insights to ensure clients are ahead of curve
- Craft product decks to present partnership and upsell opportunities
- Coordinate asset creation, offering strategic feedback to enhance consumer engagement and align with Tinder's best practices
- Cultivate strong relationships with clients, agencies, vendors, and internal stakeholders, ensuring smooth project management and exceeding expectations.
Account Manager
Match Group
06.2019 - 12.2023
- Led tailored media recommendations ($25k - $1M, ~30 per month), aligning on KPIs, audience targets and placement strategies with agencies
- Oversaw approximately 15 campaigns simultaneously, ensuring top performance through proactive benchmark and brand lift optimization
- Managed end-to-end launch processes: obtained approvals, delivered comprehensive reporting, leveraged creative/audience data for insightful analysis, tracked invoices/purchase orders
- Orchestrated internal workflows to ensure prompt and accurate deliverables, served as primary point of contact to provide solutions to client partners
- Collaborated and effectively communicated with cross-functional team to push through and negotiate on initiatives: Sales, AdOps, Design, Finance, Legal
- Saved over $1M in revenue from unpaid invoices and innovated finance process
- Spearheaded business development initiatives with Fortune 500 agencies and global clients, including training of reseller agencies.
Associate Account Manager
Code3 formerly SocialCode
03.2018 - 06.2019
- Executed holistic multi-million-dollar social campaigns: planned long-term strategy, CRM/pixel retargeting, creative development, optimized performance
- Managed 25% of Estée Lauder's Luxury brands (US + CA) on consumer branding/cobranded retailer initiatives, ROI-driven direct response campaigns, and influencer marketing to drive awareness, consideration, sales, and brand lift
- Drove 15% ROI efficiencies for luxe fragrances: Aerin, Frederic Malle, Kilian
- Identified best practices and tests: Meta, Snapchat, Pinterest, SoPost, MikMak
- 1st Place–internal video contest, 20 applicants: wrote, edited, produced short film.
Strategy Intern
Wieden + Kennedy
10.2016 - 06.2017
- Delivered creative briefs showcasing strategic POV and research-driven insight via fieldwork, social listening, and market research
- Localized American products/brands by creating emotional and culturally relevant appeal while maintaining nuanced original messaging and brand tone to Chinese market. Clients: Corona, Old Spice, Delta, Hoegaarden.
Education
Bachelor of Science - Business And Marketing
NEW YORK UNIVERSITY SHANGHAI
Shanghai, ChinaPUNAHOU HIGH SCHOOL
Honolulu, HISkills
Salesforce Boostr CRM Software
undefinedProfessional Highlights
- Secured $500K brand partnership—involved 3 internal brand teams, client/agency teams, vendors in over months. Exceeded media benchmarks by 23%!
- Achieved longest client renewal and 34% overall client retention (average 21%), pioneered internal SKAD network setup for successful DR executions.
Timeline
Account Manager
Match Group
06.2019 - 12.2023
Associate Account Manager
Code3 formerly SocialCode
03.2018 - 06.2019
Strategy Intern
Wieden + Kennedy
10.2016 - 06.2017
Integrated Marketing Manager
Match Group
1 2022 - Current
Bachelor of Science - Business And Marketing
NEW YORK UNIVERSITY SHANGHAI
PUNAHOU HIGH SCHOOL
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