Sandra Wheeler
Henrietta,NY
Summary
Accomplished, self-motivated, versatile Sales Leader with proven track record of leading highly effective teams. Team player with strong desire to achieve success collectively, consistently prioritizing customer needs to develop optimal solutions.
Overview
30
30
years of professional experience
Work History
Commercial District Sales Manager
W.W Grainger
01.2023 - Current
- Manage $32.6 in sales
- Lead and coach 9 account manager
- 108.72% to goal for H2 2023
- Goal achievement H1 2024 102.32%
- Successfully completed End to End training
- Promoted development for three Account Managers within the district
- Participated in enhancement of goal tool in Power BI
- Successfully negotiated six contracts
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization
Field Sales Manager
W.W Grainger
01.2020 - 01.2023
- Manage annual sales of $21 Million
- Led 8 Field Account Representatives
- Achieved 109% to 2022 goal
- Ranked #3 Field Sales Manager in the Northeast Region in 2022
- Worked cross functionally to help grow key revenue drivers. Results for 2022
- Keeptstock +33%
- Safety +27%
- Participated in the Northeast Engagement Council
- Implemented a Northeast recognition program
- Upgrade to Career corner for future leader development
- Instrumental in mentoring individual development plans resulting in promotions of four Field Sales Representatives
- Mentored New Field Sales Manager
Account Manager
Hillyard
01.2019 - 01.2020
- Increased sales by 7% in 2019
- Established relationships with key customers focusing on decision makers
- Assisted in selling equipment sales of $80,000
- Utilized CRM consistently to build opportunity pipeline, manage the sales process and secure opportunities
Senior Manager, Vertical Markets
Staples Business Advantage
01.2016 - 01.2019
- Managed NY State contract of $96 Million
- Increased sales 16.3% in 2018
- Negotiated a three-year contract extension in January 2019
- 2017 finished 108% of quota
- Executed contract compliance with New York State Office of General Services for all NY State Agencies
- Sold $1.8 Million in Technology to NY State Agencies in 2018, increasing sales by 33%
- Managed and drove sales growth, profit margin and product category penetration
- Utilized Salesforce.com to track account and planning activities
Strategic Account Leader
Staples Business Advantage
01.2015 - 01.2016
- Managed annual sales of $8 Million
- Increased overall territory sales year over year sales by 6%
- Regularly reviewed the performance of each customer pertaining to account planning execution
- Created strong partnerships with existing customers to ensure long-term relationships, referrals, and customer retention
- Developed and executed specific sales plans to achieve sales and target margins
- Implemented category programs for customer totaling $724,000 annually
- Sold additional categories outside of office supplies of $2 million
- Managed and lead Quarterly Business Reviews for customers
Area Sales Manager
Staples Business Advantage
01.2007 - 01.2015
- Managed annual sales volume of $39 Million
- Achieved district sales 103% year over year fiscal year 2014
- Increased district sales by 19.26% in 2013
- Analyzed sales trends and data to determine long term strategic growth plans
- Responsible for hiring, coaching and managing performances of each Account Manager
- Effectively managed a team of seven Account Managers in Rochester, Buffalo and Erie PA
- Successfully negotiated five new contracts in 2014 totaling $4.7 Million
- Instrumental in hiring and training new Account Manager in September 2014
Divisional Sales Manager – Northeast Division
Russell Stover/Whitman’s Candies
01.2003 - 01.2007
- Managed annual sales volume of $31.6 Million
- Increased division sales performance results by 4.8% fiscal year ending 2005
- Led five Regional Managers, 79 Sales Representatives and 16 Part time Sales Representatives in New York, Pennsylvania, Vermont, Connecticut, Massachusetts, Maine, New Jersey and New Hampshire, Ohio, W. Virginia, Michigan, Kentucky, Illinois, Virginia, Maryland, Delaware, Indiana
- Developed and implemented nine Key Account sales budgets in the Northeast Division
Regional Sales Manager – Northeast Region
Russell Stover/Whitman’s Candies
01.2002 - 01.2003
- Managed Annual sales volume of $24.5 Million
- Led four District Managers, 36 Sales Representatives and 5 Part time Sales Representatives in New York, Pennsylvania, Vermont, Massachusetts, Maine, New Jersey, and New Hampshire
- Increased Region sales results +8% Fiscal Year ending February 2003
- Established Yearly Sales Budgets for six Key Accounts in the Northeast Region
District Sales Manager – New York/VT
Russell Stover/Whitman’s Candies
01.1996 - 01.2002
- Sales Manager for $12M in annual sales
- Successfully managed seventeen Sales Representatives in New York & Vermont
- Managed four key accounts varying in trade class (grocery, card and gift, pharmacy).
Education
Bachelor of Science - Marketing
Rochester Institute of Technology
Rochester, NYSkills
- Team coaching
- Effective leadership
- Training
- Mentoring peers
- Effective presentation skills
- Strong verbal and written communication
- Skilled in contract negotiation
- Customer-focused approach
Hobbies and Interests
Board Member and Volunteer - Pet Pride, NY, Running Half Marathons
Timeline
Commercial District Sales Manager
W.W Grainger
01.2023 - Current
Field Sales Manager
W.W Grainger
01.2020 - 01.2023
Account Manager
Hillyard
01.2019 - 01.2020
Senior Manager, Vertical Markets
Staples Business Advantage
01.2016 - 01.2019
Strategic Account Leader
Staples Business Advantage
01.2015 - 01.2016
Area Sales Manager
Staples Business Advantage
01.2007 - 01.2015
Divisional Sales Manager – Northeast Division
Russell Stover/Whitman’s Candies
01.2003 - 01.2007
Regional Sales Manager – Northeast Region
Russell Stover/Whitman’s Candies
01.2002 - 01.2003
District Sales Manager – New York/VT
Russell Stover/Whitman’s Candies
01.1996 - 01.2002
Bachelor of Science - Marketing
Rochester Institute of Technology