Sandra-Kyung Maiale
Business Development Manager / Sales & Marketing
Royersford,PA
Summary
Skilled Business Development leader offering 15 plus years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
13
13
years of professional experience
Work History
Director of Sales and Business Development
Relevante
King Of Prussia, PA
03.2004 - 02.2017
- Conducted market research to identify emerging trends and opportunities for growth within the industry.
- Researched new campaigns and industry trends, adjusting objectives and communicating to sales team for future amendments to existing protocol.
- Defined regional sales strategies, developing and revising annual and quarterly sales plans for review by organizational leadership.
- Expanded market share with the introduction of innovative product offerings and targeted marketing campaigns.
- Developed successful go-to-market strategies that drove demand generation efforts across various channels.
- Partnered with Marketing team to develop compelling collateral materials highlighting unique selling propositions of the product portfolio.
- Managed cross-functional teams to successfully execute complex projects in line with client expectations.
- Built sales opportunity pipeline through targeted and subliminal prospecting methodologies.
- Cultivated long-term relationships with key accounts, ensuring high client satisfaction and repeat business.
- Increased sales revenue by developing and implementing strategic sales plans and forecasts.
- Managed activity and sales pipeline in revenue management software, supporting business development through targeted statistical analysis and projection.
- Reported on leads, sales opportunities, progress and activity, informing weekly forecasts and monthly pipeline development.
- Devised pricing strategies that balanced competitiveness with profitability, resulting in enhanced market positioning.
- Assisted Finance department in budgeting exercises and financial planning activities ensuring resource allocation aligned well with organizational objectives.
- Evaluated and revamped existing sales incentive structures, introducing innovative performance-based rewards driving a culture of highperformance.
- Established new business partnerships by identifying potential clients and presenting tailored solutions.
- Optimized lead generation process through data-driven targeting methodologies, increasing conversion rates significantly.
- Trained junior sales staff on best practices in pipeline management, consultative selling techniques, negotiation tactics resulting in accelerated career progression.
- Led team to exceed sales targets through effective coaching, performance management, and motivation techniques.
- Negotiated favorable contract terms with vendors for cost-effective procurement of essential resources needed for business operations.
- Streamlined sales processes for increased efficiency, leading to faster deal closures and improved profitability.
- Delivered engaging presentations at industry conferences showcasing company products/services as thought leaders in the space.
- Strengthened internal communication practices between Sales, Marketing, and Operations departments for seamless collaboration on initiatives.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Established and cultivated solid business relationships with new or existing customers.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Evaluated performance against goals and implemented appropriate development plans.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Recruited and hired top-level talent to add value and expertise to sales department.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Prepared sales presentations for clients showing success and credibility of products.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Organized promotional events and interacted with community to increase sales volume.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Drove sales by developing multi-million dollar contract sales.
- Facilitated business by implementing practical networking techniques.
Bank Branch Manager
Citizens Bank
Trappe, PA
05.2004 - 01.2006
- Managed daily branch operations for optimal efficiency and performance, resulting in improved customer experiences.
- Led a team of banking professionals, providing regular coaching and development opportunities for career growth.
- Maintained confidentiality of bank records and client information to prevent mishandling of data and potential breaches.
- Assessed employee performance and developed improvement plans.
- Examined customer loan applications for loan approvals and denials.
- Boosted branch revenue through targeted marketing campaigns aimed at attracting new clients and retaining existing ones.
- Strengthened cross-selling initiatives by identifying customers'' financial needs and recommending suitable products or services.
- Launched new training program to boost employee skills and staff retention rate.
Education
Bachelor of Arts - Political Science
University of California
Irvine, CASkills
- Deal Closing
- Key account growth
- Sales operations
- Sales Presentations
- Client Engagement
- Pipeline Management
- Sales Training
- Territory Management
- Competitive Analysis
- Goals and performance
- Positive and upbeat
- Relationship Building
- Strategic Planning
- Solution selling
- Sales strategy development
- Sales Reporting
Timeline
Bank Branch Manager
Citizens Bank
05.2004 - 01.2006
Director of Sales and Business Development
Relevante
03.2004 - 02.2017
Bachelor of Arts - Political Science
University of California
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