Hi, I’m
Sandra Montoya
Tampa,FL
Summary
Innovative Marketing leader with 4+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
7
years of professional experience
Work History
TruePoint CommunicationsRemote, TX
Digital Marketing , Account Executive
07.2022 - Current
Job overview
- Oversees preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Increased customer engagement through social media.
- Worked effectively in fast-paced environments.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Edited and proofread drafts of articles and other documents.
- Monitored competitor content to identify areas for improvement in client campaigns.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Presented clients with unique copy options based on overall marketing objectives.
Education Credit Union
Loan Officer
11.2021 - 02.2022
Job overview
- Compiled closing packages for drafting and presentation accuracy.
- Evaluated loan requests and documents to verify accuracy and completeness.
- Compiled database of loan applicants' credit histories, financial statements and other financial information.
- Originated, reviewed, processed, closed, and administered customer loan proposals.
- Assessed loan portfolios for compliance with underwriting policies.
- Maintained strict confidentiality of bank records and client information.
- Obtained copies of applicants' credit histories and reviewed paperwork to determine feasibility of granting loans.
- Advised clients on mortgage, education and personal loans.
- Reviewed and edited loan agreements to enhance clarity and monitor compliance with requirements.
- Supervised loan personnel and motivated to maintain customer service and performance standards.
Amarillo National Bank
Lending Assistant
10.2019 - 12.2021
Job overview
- Identified opportunities to cross-sell and upsell loan products to customers.
- Approved loan applications based on customer creditworthiness and provided detailed financial advice.
- Prepared professional business correspondence on behalf of loan officer to obtain information and facilitate processing steps.
- Researched and updated industry knowledge on changing legislation and regulations.
- Proactively identified solutions for customers experiencing credit issues.
- Helped loan officers in preparing repayment plans for timely processing.
- Promptly responded to inquiries and requests from prospective customers.
- Investigated and resolved customer inquiries and complaints quickly.
- Reached out to existing bank customers and offered personalized support for different needs.
- Tracked and processed customer account requests and applications.
- Adapted products and services to suit customers' changing financial circumstances.
- Collected customer information and completed new account forms.
- Reconciled customer accounts and balanced daily transactions.
- Removed mutilated currency from circulation.
- Turned in excess cash to maintain drawer security.
- Assisted with training of new tellers on policies and procedures.
Kgnc Fm
Social Media Coordinator and Radio Personality
01.2016 - 06.2019
Job overview
- Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.
- Engaged listeners through social media platforms to increase station visibility.
- Read prepared scripts for radio and television shows.
- Conferred with advertising partners to develop and deploy effective promotional strategies.
- Crafted original scripts for commercial and promotional spots, advertising radio station sponsors.
- Selected and created audio cuts and pre-produced audio programs for more fluid broadcasting.
- Facilitated live coverage of special events, promotions, and sports matches.
- Operated studio equipment and produced show advertisements.
- Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings, and other items of interest.
- Answered listener calls regarding song requests, giveaways and commentary.
- Made promotional appearances at public events.
- Recorded and edited high-quality interviews and audio clips for broadcast.
- Developed and pitched story ideas to editors.
- Built, established and maintained relationships with sources.
- Researched and wrote news stories, articles and reviews for online publications.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
Education
Amarillo College
Associate's degree from Public Relations
Amarillo College
Associate's degree from Digital Marketing, Public relations specialist
Skills
- Manages online presence for brands across multiple social media channels, with specialties in positive
- Administering Social Media Accounts
- Developing Targeted Leads
- Communications Programs
- Staff Monitoring
- Lead Generation Strategies
- Brand Messaging
- Reputation Management
- Website Copy
- New Media Monitoring
- Content Curation
- Client Meetings
- Social Media Campaign
- Social Media Content Creation
- Microsoft Office
- Engagement and reputation management
- Builds online communities, creates brand loyalty, and generates meaningful
- Conversations with fans
- Customer experience Leverages multiple CEM platforms Experienced in
- Telecommunications, sports, finance, and entertainment industries
- Skilled in reporting, Creating Social Media posts, and maintaining reputation
- Customer service and Banking expertise
- Credit analyzing
- Loan funding and auditing
- Problem-solving and time management
- Account opening and Certificate of deposits opening
- Cash handling and balancing
- Employee training
- Worked as Radio personality, board operator , production , marketing, and
- Social media content Hosted Friday light nights show on Friday evenings
- Voice tracked and produced commercials for clients live on remote worked
- Video cameras and edited content for events
- August 2022 - Present Associate's degree in Digital Marketing Amarillo College at Amarillo
- Key Skills
- Digital Marketing
- Radio Advertising
- Public Relations
- Copy Writing
- Report analyzing and Auditing
Languages
Spanish
Native or Bilingual
Timeline
Digital Marketing , Account Executive
TruePoint Communications
07.2022 - Current
Loan Officer
Education Credit Union
11.2021 - 02.2022
Lending Assistant
Amarillo National Bank
10.2019 - 12.2021
Social Media Coordinator and Radio Personality
Kgnc Fm
01.2016 - 06.2019
Amarillo College
Associate's degree from Public Relations
Amarillo College
Associate's degree from Digital Marketing, Public relations specialist
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