Summary
Overview
Work History
Education
Skills
Certification
Work Availability
Timeline
Generic
Sandra Polvi

Sandra Polvi

Orange,CA

Summary

Experienced IoT Security and Smart Home Product Manager with 12 years of expertise in product marketing, product management, and digital marketing. Proven track record in leading market research, product launches, product management, marketing campaigns, social media, and event planning for top smart home companies. Strong entrepreneurial background in access control and security, including launching a D2C IoT educational platform, introducing the world’s first Smart Door, and introducing a global brand to the North American market.

Overview

15
15
years of professional experience
1
1
Certificate

Work History

Marketing Consultant

Swift Connect
10.2024 - Current
  • Conduct market research and reported on clients' competition.
  • Optimized website performance, resulting in improved search engine rankings and increased web traffic.
  • Crafted persuasive copywriting for various channels including websites, advertisements, blog posts, and more.

Director of Marketing

Kaadas Smart Lock Solutions (Idlespace)
12.2022 - 08.2024
  • Launched a new-to-North-America smart lock brand in the security industry to compete with market leaders Kwikset and Yale.
  • Developed comprehensive marketing plans for 25+ product launches, resulting in increased sales and market share.
  • Created brand awareness by creating the go-to-market strategy and implementing targeted marketing campaigns along with strategic partnerships that disrupted the market.
  • Conducted market research to identify new opportunities and target markets and reported them to the global headquarters in Shenzhen, China.

Product Manager - Smart Doors

Masonite
02.2020 - 09.2022
  • Launched the first-to-market Smart Door product incorporating multiple smart home devices, achieving a $20M potential in sales within 14 months.
  • Developed and executed Masonite's connected apps and services strategy, overseeing the smart door roadmap and backlog prioritization through data-driven decisions.
  • Led a cross-functional agile team, collaborating with software engineering, UX, and IT, and conducted qualitative and quantitative research with homeowners, installers, builders, and smart home integrators.

Sr Digital Marketing Manager

Silicon Labs, Inc. (formerly Sigma Designs)
04.2016 - 12.2019
  • Managed organic social media platforms and digital ads, leveraging Google Analytics to drive website traffic with an average CPC of $0.16 and a CTR of 7.75%, outperforming the industry average of 1%.
  • Supervised IoT product database, listings, and SEO for a D2C site averaging 73K monthly visitors, and created content including blog posts, how-to guides, training scripts, and social media posts.
  • Collaborated with web developers to optimize website SEO and user experience.

Smart Home Marketing Manager

Fibaro USA
03.2015 - 03.2016
  • Launched FIBARO smart home products to the US Market including hubs, sensors, smart lighting controls, and SWIPE smart gesture device.
  • Managed all digital and marketing multimedia content creation, PR, marketing communications, and social media material for all e-retailers, distributors, and dealer programs.
  • Planned, organized, and deployed all US trade shows with content creation for pre-show, during, and post-show including social media, PR, training, and email blasts.

Asst. Channel Marketing Manager - Smart Locks

Spectrum Brands (formerly Stanley Black & Decker)
08.2012 - 02.2015
  • Drove growth of Kwikset and Baldwin smart lock business at professional distribution channels, contributing to 20% ($5MM) YOY sales growth in 2014 through marketing program planning, development, and execution.
  • Achieved 80% conversion on sales through creative direct mail campaigns, gaining more market share and executing marketing plan initiatives for new product introductions, advertising, merchandising, and shelf space allocation.
  • Planned, organized, and deployed CEDIA, CES, and ISC West trade shows, creating content for pre-show, during, and post-show activities, including social media, PR, training, and email blasts, and assisted product management team with quantitative and qualitative product research.

Market Manager

Stanley Black & Decker
11.2010 - 08.2012
  • Managed a $66MM sales territory of 136 Lowe's stores throughout CA, HI,& NV.
  • Led and developed a team of 5 Sales Specialists that finished 2011 +10.1% driving an additional $2MM in sales; 2010 +24.7%.
  • Partnered with Regional Vice Presidents, Regional Sales Director, Market Directors to develop effective plans to grow sales through strategic merchandising, marketing events, and associate training.

Sales & Marketing Specialist

Stanley Black & Decker
01.2010 - 11.2010
  • Managed Black and Decker, Stanley, Dewalt, and Porter Cable brands for 9 Home Depot locations, totaling $10MM.
  • Increased sales 12% YOY

Education

Bachelor of Arts - Business Administration Marketing

California State University
Fullerton, CA
2009

Skills

  • IoT Product Management & Marketing
  • Product Roadmaps & Positioning
  • Market Analysis & Research
  • Trade Show Planning & Execution
  • Go-to-Market & Content Strategy
  • Marketing Campaign Development
  • Media Planning
  • Partnership Development
  • Content Creation
  • Strategic Planning , Alignment & Execution

Certification

Digital Marketing Certification, DeltinaU.com, 2015

Sales Excellence Certificate, Cal State Fullerton Sales Center, 2009

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Marketing Consultant

Swift Connect
10.2024 - Current

Director of Marketing

Kaadas Smart Lock Solutions (Idlespace)
12.2022 - 08.2024

Product Manager - Smart Doors

Masonite
02.2020 - 09.2022

Sr Digital Marketing Manager

Silicon Labs, Inc. (formerly Sigma Designs)
04.2016 - 12.2019

Smart Home Marketing Manager

Fibaro USA
03.2015 - 03.2016

Asst. Channel Marketing Manager - Smart Locks

Spectrum Brands (formerly Stanley Black & Decker)
08.2012 - 02.2015

Market Manager

Stanley Black & Decker
11.2010 - 08.2012

Sales & Marketing Specialist

Stanley Black & Decker
01.2010 - 11.2010

Bachelor of Arts - Business Administration Marketing

California State University

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Sandra Polvi