Summary
Work History
Education
Skills
Awards
Timeline
Receptionist

Sandra Robinson

Wauwatosa,Wisconsin

Summary

A dynamic leader with a proven history of driving team performance and fostering strong relationships. Skilled in increasing revenue and achieving operational superiority. Dedicated to customer satisfaction, leveraging exceptional communication skills to build enduring professional connections.

Work History

EXECUTIVE DIRECTOR

KOONCE & CANADY
  • Position the startup as a premier media marketing firm specializing in African American consumer markets, steadily increasing client acquisition and establishing a strong industry presence
  • Lead the creation and execution of culturally resonant marketing campaigns that drive engagement and brand loyalty, resulting in significant client sales growth
  • Establish strategic partnerships with key influencers and organizations within the African American community, expanding the firm's reach and securing high-profile clients
  • Assemble and mentor a dynamic team of marketing professionals, fostering a collaborative and inclusive work environment that promotes creativity and excellence
  • Implement advanced analytics and consumer insights to guide marketing strategies, ensuring campaigns are highly targeted and effective, and delivering measurable ROI for clients.

PRESIDENT

CLEAN AS A WHISTLE CLEANING SERVICE
  • Successfully expanded the cleaning and janitorial service from a small startup to a leading provider in the region, achieving a increase in client base and annual revenue over 15 years
  • Maintained a client retention rate of 90% by fostering strong relationships, understanding client needs, and delivering consistently high-quality service, resulting in long-term contracts with major commercial clients
  • Recruited, trained and managed a dedicated team of over 5-10 employees, implementing ongoing professional development programs that improved employee performance and satisfaction
  • Developed and optimized efficient cleaning protocols and quality control systems, ensuring all services met rigorous standards of cleanliness and safety, and achieving a customer satisfaction rate of 95%
  • Pioneered the adoption of COVID cleaning products and methods, positioning the company as a leader in sanitized cleaning solutions and attracting a new segment of health conscious clients.

CHIEF FINANCIAL OFFICER

Milwaukee Courier
  • Developed and executed comprehensive financial strategies that led to a 20% increase in profitability over three years, ensuring the long-term financial health and sustainability of the station
  • Implemented cost-saving measures and streamlined financial operations, resulting in a 15% reduction in operational expenses without compromising on the quality of broadcasting
  • Spearheaded innovative revenue-generating initiatives, including targeted advertising campaigns and community partnerships, driving a 25% increase in annual advertising revenue
  • Ensured strict compliance with FCC regulations and financial reporting standards, maintaining an impeccable record during audits and enhancing the station's reputation for transparency and accountability
  • Fostered strong relationships with local businesses and community leaders, promoting economic growth and securing sponsorships that enriched the station's programming and community presence.

GENERAL MANAGER

WNOV Radio
  • Responsible for scheduling and quality control, building and maintaining relationships with key stakeholders, including local and national advertisers, sponsors and industry partners
  • Managed compliance of all FCC rules and regulations, including licensing operations reports
  • Successfully managed 20 employees, overseeing front office operations and collaborating with programming/production teams to ensure high-quality content and on-air promotions
  • Developed and implemented strategic plans to drive revenue growth and increase listenership, consistently monitoring and analyzing audience feedback and ratings to make data-driven decisions for programming and marketing strategies
  • Oversaw budgeting and financial management for the radio station
  • Represented the radio station at industry events, conferences and community engagements, as well as handling crisis management and addressing any issues or complaints effectively
  • Worked to stay current on industry trends and the competition to make informed decisions for the radio station.

Education

Shorewood West Real Estate School

Associate's Degree - Medical Insurance Specialist/Medical Biller

Sanford-Brown College
01.2011

Skills

  • Project Management
  • Marketing & Sales
  • Budget Planning
  • Accounts Payable
  • Presentation Skills
  • Customer Experience

Awards

  • Career Youth Development Community Service Award, 2007
  • Midwest Radio & Music Association Award, 2003
  • City Ballet Community Leadership Award, 2000

Timeline

EXECUTIVE DIRECTOR

KOONCE & CANADY

PRESIDENT

CLEAN AS A WHISTLE CLEANING SERVICE

CHIEF FINANCIAL OFFICER

Milwaukee Courier

GENERAL MANAGER

WNOV Radio

Shorewood West Real Estate School

Associate's Degree - Medical Insurance Specialist/Medical Biller

Sanford-Brown College

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Sandra Robinson