SANDRA ROMAN
Torrance,CA
Summary
I am a results-oriented Senior Key Account Manager with a dynamic approach, bringing a wealth of experience in building partnerships, retaining key accounts, and optimizing profit channels. As a strong leader, I excel at expanding professional networks, influencing decision-makers, and crafting effective strategies. My collaborative and strategic mindset, combined with a solid foundation in customer relationship management, defines my career. With a demonstrated track record of success, I specialize in relationship building, negotiation, and the development of new business within targeted and assigned accounts. My skill set includes strong analytical, quantitative, and technical abilities, underpinned by meticulous attention to detail. I am self-motivated, driven, and adaptable, consistently exceeding goals throughout my career.
Overview
10
10
years of professional experience
Work History
SENIOR KEY ACCOUNT MANAGER
URBAN EXPRESSIONS
11.2022 - Current
- Accomplished sales surpassing $5.2 million from the first to the third quarters (Q1-Q3).
- Successfully secured and closed contracts with prominent retailers, including Urban Outfitters, Anthropologie, Maurice's, VonMaur, Torrid, Altar'd State, and Tilly's within a single year.
- Orchestrated strategic production schedules in collaboration with internal teams and suppliers, guaranteeing on-time product deliveries to key partners, such as Bloomingdale's private label, Nordstrom, Macy's, and Dillard's.
- Cultivated and nurtured robust client relationships, directly contributing to business expansion.
- Led strategic meetings with key stakeholders, comprehensively understanding customer needs and devising actionable plans.
- Pioneered quarterly planning meetings with key stakeholders to synchronize production schedules, showcase product offerings, and customize deals based on specific quarterly sales targets. These meetings consistently resulted in the acquisition of custom orders, generating $1M in revenue.
- Leveraged data analysis to uncover sales and customer trends, identifying opportunities for increased profitability.
- Nurtured enduring customer relationships through responsive communication, fostering long-term loyalty and expanding the client base.
- Traveled to trade shows and markets to engage with existing clients and to network for new account acquisition.
ACCOUNT EXECUTIVE
ILLUMA FASHION INC.
01.2014 - 01.2022
- Acquired FashionNova, Forever 21, Windsor, Francesca's, 12th Tribe, Miss Lola, Vici, Lulu's, Boohoo Group UK, Burlington, The Buckle Inc.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Executed successful sales strategies to convert leads into customers.
- Resolved issues promptly to drive satisfaction and enhance customer service.
- Collaborated with internal teams to develop account strategy.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Attended networking events to build relationships and identify sales opportunities.
- Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.
- Met and exceeded service level goals to achieve standards and expectations.
- Cross-sold products and services to clients to secure additional business and grow revenue streams.
Education
FRENCH STUDIES -
ALLIANCE FRANÇAISE COLOMBIA
Manizales, CaldasSOCIAL WORK -
UNIVERSITY OF CALDAS
Manizales, CaldasSkills
- Account Management
- Consultative Sales Approach
- Client Relationship-Building
- Revenue Generation
- Cross-Functional Collaboration
- Client Satisfaction
- High Impact Proposal Presentations
- Account Development
- Persuasive Negotiations
- Pricing Structures
- Office Suite
- Problem-Solving Ability
- National Account Management
- Time Management
Websites
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
French
Limited Working
Timeline
SENIOR KEY ACCOUNT MANAGER
URBAN EXPRESSIONS
11.2022 - Current
ACCOUNT EXECUTIVE
ILLUMA FASHION INC.
01.2014 - 01.2022
FRENCH STUDIES -
ALLIANCE FRANÇAISE COLOMBIA
SOCIAL WORK -
UNIVERSITY OF CALDAS
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