SANDRA SANABRIA
Poland / EU
Summary
Result-driven Senior Digital Product Manager with over 10 years of experience delivering innovative, user experience-focused digital products and optimizing websites through SEO best practices. Proven ability to define and execute strategies and product roadmaps that align business objectives with customer needs, leading to increased engagement and improved product discoverability. Skilled in managing cross-functional teams and communicating with stakeholders. Recognized for fostering collaborative environments, leveraging data-driven insights, and delivering scalable, impactful solutions in highly competitive markets.
Overview
10
10
years of professional experience
21
21
Certification
Work History
Global Digital Product Lead / Product Owner (SVP)
Citi Commercial Bank
01.2022 - 06.2023
- Spearheaded development of CitiDirect Commercial Banking D2C platform utilizing API-driven architecture and UX best practices.
- Increased product efficiency by streamlining design and implementation processes.
- Enhanced customer satisfaction by soliciting feedback on products through surveys and focus groups, then implementing necessary changes based on insights gathered.
- Oversaw the entire lifecycle of product development from concept to launch, ensuring successful rollouts and customer satisfaction.
Product Director & Founder
Soapisticated - Skincare Brand
01.2018 - 11.2021
- Performed extensive R&D and market studies to define product formulation and launch strategy, resulting in award-winning recognition and strong market inception.
Digital Product Lead (Contract)
Vanguard
03.2021 - 08.2021
- Directed approach to enhance digital product landscape.
- Defined MVP to align cloud-based client registration and authentication solutions with business goals and user needs.
- Optimized user experience by conducting usability testing and incorporating feedback into product designs.
Digital Product Lead (Contract)
Schroders
02.2018 - 10.2018
- Oversaw a global product roadmap and initiated digital product development utilizing the SAFe framework.
- Increased product efficiency by streamlining design and implementation processes.
- Built strong relationships with key industry partners, exploring opportunities for collaboration on joint ventures initiatives.
Global Digital Product Lead (Interim)
HSBC Global Private Banking
04.2017 - 02.2018
- Managed complete digital product lifecycle focusing on strategy, UX design, SEO optimization, and market analysis.
- Negotiated contracts with vendors and suppliers, securing favorable terms that benefited overall project goals.
- Developed and managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
- Led cross-functional teams for successful product launches, resulting in increased market share.
- Ensured regulatory compliance by working closely with legal departments on necessary documentation and approvals.
Lead Business Analyst (Contract)
Post Office
04.2016 - 10.2016
- Spearheaded Digital Product Transformation to enhance user experience and engagement.
- Coordinated with delivery teams to design and implement custom applications tailored to specific client needs, resulting in increased efficiency and effectiveness of workflows.
Business Analyst (Contract)
Zopa
04.2015 - 09.2015
- Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
- Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures.
- Performed gap analysis between existing systems or processes and desired state, identifying areas for improvement or enhancement.
- Improved business processes by analyzing current practices and recommending optimization strategies.
- Optimized workflow processes to enhance overall productivity and achieve operational excellence.
Business Analyst (Contract)
Barclays
10.2014 - 03.2015
- Performed gap analysis between existing systems or processes and desired state, identifying areas for improvement or enhancement.
- Collaborated closely with stakeholders to identify opportunities for process improvements and drive continuous innovation in the organization.
- Championed process improvements within the organization by identifying inefficiencies in current workflows while proposing viable alternatives grounded in best practices.
- Contributed to the development of long-term digital strategies, aligning organizational goals with market trends and emerging technologies.
Digital Program Co-ordinator (Fixed Term Contract)
UEL
06.2014 - 09.2014
- Assisted in the development of grant proposals, securing funding for vital program initiatives.
- Coordinated with multiple departments to ensure seamless execution of events, leading to enhanced operational efficiency.
Business Analyst/Product Manager (Contract)
Barclays
05.2013 - 04.2014
- Optimized workflow processes to enhance overall productivity and achieve operational excellence.
- Reduced operational costs by automating manual processes through the implementation of digital solutions.
Education
Strategic Management & Innovation
Copenhagen Business School
Search Engine Optimization (SEO) Specialisation
University of California, Davis
01.2025
Edexcel BTEC Level 7 (QCF) - Strategic Management and Leadership
London College of Business
12.2014
Edexcel BTEC (QCF) - Business Administration, CFA Apprenticeship in Business Administration
Pearson Business School
08.2012
GCSE Level 2 - Literacy And Numeracy, ICT Course, IT Course: Web Design/HTML/Microsoft Office Suite
Lewisham College
12.2010
Skills
- Digital Product Strategy
- Product lifecycle management
- Roadmap development
- Design thinking
- Product vision
- Data-driven decision making
- Cross functional leadership
- Customer journey mapping
- Stakeholder management
- User testing
- Product planning
- Product launches
- Cross-functional collaboration
- Product roadmaps
- Strategic planning
- Customer research
- Brand building
- SEO expertise
Certification
- META Principles of UX/UI Design (2025)
- GOOGLE Foundations of User Experience (UX) Design (2025)
- SIMPLILEARN Search Engine Optimization (SEO) (2025)
- ATLASSIAN Agile with Atlassian Jira (2025)
- SCRUM.ORG Certified Scrum Product Owner (CSPO, 2017), Certified Scrum Master (CSM, 2016)
- BCS The Chartered Institute for IT: Business Analysis Certifications (2014–2015)
- UNIVERSITY OF WESTMINSTER Agile Project Management (2014), Project Management (2013)
- HARVARD BUSINESS SCHOOL Project Management (2014), Improving Business Processes (2014)
Languages
Polish
Native or Bilingual
English
Native or Bilingual
Timeline
Global Digital Product Lead / Product Owner (SVP)
Citi Commercial Bank
01.2022 - 06.2023
Digital Product Lead (Contract)
Vanguard
03.2021 - 08.2021
Digital Product Lead (Contract)
Schroders
02.2018 - 10.2018
Product Director & Founder
Soapisticated - Skincare Brand
01.2018 - 11.2021
Global Digital Product Lead (Interim)
HSBC Global Private Banking
04.2017 - 02.2018
Lead Business Analyst (Contract)
Post Office
04.2016 - 10.2016
Business Analyst (Contract)
Zopa
04.2015 - 09.2015
Business Analyst (Contract)
Barclays
10.2014 - 03.2015
Digital Program Co-ordinator (Fixed Term Contract)
UEL
06.2014 - 09.2014
Business Analyst/Product Manager (Contract)
Barclays
05.2013 - 04.2014
Strategic Management & Innovation
Copenhagen Business School
Search Engine Optimization (SEO) Specialisation
University of California, Davis
Edexcel BTEC Level 7 (QCF) - Strategic Management and Leadership
London College of Business
Edexcel BTEC (QCF) - Business Administration, CFA Apprenticeship in Business Administration
Pearson Business School
GCSE Level 2 - Literacy And Numeracy, ICT Course, IT Course: Web Design/HTML/Microsoft Office Suite
Lewisham College
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