Sandra Smith
Houston,TX
Summary
Strategy and results-driven digital marketer with 10+ years of experience building paid and organic marketing funnels for various organizations. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Digital Marketing Consultant
USI
06.2021 - Current
- Established product line by coordinating all aspects of client events, including planning, budgeting, sourcing vendors, and social media management
- Fortified company website by adding 75% more graphics and boosting mobile responsiveness by 50%, generating 10% more leads, content marketing, reducing bounce rate by 50%, and increasing time-on-page
- Bolster digital marketing efforts by implementing RM software to field strategic marketing automation resulting in fifteen percent increase in brand awareness
- Created and delivered innovative, strategic marketing programs for clients via events, digital marketing, and social media.
Senior Reservoir Analyst
SM Energy
09.2014 - 12.2019
- Overhauled operational processes that resulted in 25% growth in productivity
- Leveraged research and analysis to optimize production volumes on 158K net acreages in South TX
- Established a new database system to track oil/gas well performance metrics attributable to achieving an 80% success track rate
- Trained junior analysts and petroleum engineering interns on ARIES technical processes and procedures
Senior Associate
JP Morgan Investment
05.2013 - 09.2014
- Supplied due diligence for potential sell-side oil & gas transactions resulting in two acquisitions valued at $369M and $1.5B
- Led go-to-market strategy for potential acquisitions and content development, enabling $650K bottom-line growth
- Accelerated revenue growth by determining property valuation, resulting in 15% ROI from a $200K investment
Senior Reservoir Analyst
Ralph E. Davis
12.2010 - 08.2012
- Originated a unique ID system to implement multi-interest accounts, resulting in $500K annual growth
- Automated performance templates to achieve a 50% reduction in client materials preparation time
- Customized ≈150 economic reserve reports for clients
Marketing Director
SmittyBiz LLC
10.2006 - 12.2010
- Recruited, trained, and mentored a five-member team in product development, sales, support, and marketing
Analyzed sales numbers in comparison to budget to increase profit margin and campaigns by 10% in the first quarter for various organizations
Executed key brand evolution using marketing surveys to surpass revenue targets by 25%
Re-evaluated distribution, content marketing, marketing strategy, and changes that resulted in a 15% increase in donations
Education
MBA - Marketing
University of Phoenix
Tempe, AZ10.2006
Bachelor of Science - E-Business
University of Phoenix
Tempe, AZ08.2004
Skills
- Business Development, Media Relations, Content Development
- Project Management
- Event Planning, Conferences, RFP, RFI, Proposals
- Wordpress, Canva, Photoshop, Illustrator
- Training Courses Documentation
- MS Office, MS Project, MS Visio
- Storytelling, Copywriting
- Go-to-Market Launch
- Hubspot, Mailchimp
- Spotfire
- Data Analytics
Certification
Rice University - Digital Marketing Certification
Timeline
Digital Marketing Consultant
USI
06.2021 - Current
Senior Reservoir Analyst
SM Energy
09.2014 - 12.2019
Senior Associate
JP Morgan Investment
05.2013 - 09.2014
Senior Reservoir Analyst
Ralph E. Davis
12.2010 - 08.2012
Marketing Director
SmittyBiz LLC
10.2006 - 12.2010
MBA - Marketing
University of Phoenix
Bachelor of Science - E-Business
University of Phoenix
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