Sandra Spratley
Jackson,MS
Summary
Dynamic Sales Manager with a proven track record at Transformation Hospitality Solutions, excelling in client retention and strategic account development. Leveraged expertise in Salesforce and exceptional customer service to boost revenue and foster business relationships. Achieved significant market expansion through innovative sales strategies and effective team coaching.
Overview
13
13
years of professional experience
Work History
Sales Manager Consultant
Transformation Hospitality Solutions
Dallas, TX
01.2016 - Current
- As a Group Sales and Catering Manager, I assist the hotels with their event management, procurement process, and client relationships, assist clients with their groups for events, guestroom blocks, corporate pricing, and overall client retention, as well as new clients.
- My hotel experience includes Doubletree, Embassy Suites, Hilton, Hilton Garden Inn, Hyatt, Hyatt Regency, Holiday Inn, Hyatt Centric, and independent hotels.
- Performed sales consultations and educated clients on products and services.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Developed and implemented sales strategies to increase market share.
- Managed daily operations of the sales department, including the supervision of staff members.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Analyzed data to identify trends in customer behavior and develop plans accordingly.
- Maintained accurate records of all transactions between customers and company representatives.
- Led sales planning, development, and account management to grow existing accounts, and establish new sales accounts.
- Resolved customer complaints regarding sales and service.
- Coached, developed and motivated team to achieve revenue goals.
- Achieved company growth and brand development through market expansion and sales.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Managed daily operations of sales department, including supervision of staff members.
- Analyzed customer data to identify trends, preferences, and opportunities for growth.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Collaborated with marketing team to create promotional materials for target customers.
- Executed strategic sales plans to expand customer base and revenue.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Oversaw regional and local sales managers and staff.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Implemented process changes to streamline sales department workflow.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Delivered sales presentations focused on offerings and unique advantages over competitors.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Maintained updated knowledge through continuing education and advanced training.
- Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Assisted with customer requests and answered questions to improve satisfaction.
- Worked with cross-functional teams to achieve goals.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Completed day-to-day duties accurately and efficiently.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Analyzed company's expenditures and developed financial models.
- Set specific goals for projects to measure progress and evaluate end results.
- Collaborated with clients to develop action plans to address specific challenges and objectives.
- Oversaw quality control to identify inconsistencies and malfunctions.
- Organized client meetings to provide project updates.
- Reviewed existing policies and procedures to suggest necessary improvements.
- Created plans to propose solutions to problems related to efficiency, costs or profits.
Sales Manager
Hilton Garden Inn
Jackson, MS
01.2021 - 01.2023
- Started as a Group Sales Task Force Manager/Group Sales Manager.
- In this position, I worked with small to large SMERF groups, with or without event space, to ensure the group block, upsell when needed, and ensure the groups meet all deadlines, pre-con, and post-con meetings as needed.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings, and optimizing product turns.
- Supported sales team members in driving growth and development.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Led sales planning, development, and account management to grow existing accounts, and establish new sales accounts.
- Gained market share in new sales performance through aggressive team training.
- Resolved customer complaints regarding sales and service.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Coached, developed and motivated team to achieve revenue goals.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Managed daily operations of sales department, including supervision of staff members.
- Achieved company growth and brand development through market expansion and sales.
- Established relationships with key clients, while maintaining existing customer base.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Completed day-to-day duties accurately and efficiently.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Performed sales consultations and educated clients on products and services.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Directed and coordinated products, services, and sales activities.
- Directed and coordinated products, services, and sales activities.
- Led sales planning, development, and account management to grow existing accounts, and establish new sales accounts.
Sales Manager
Hyatt Place
King of Prussia, PA
09.2015 - 07.2016
- As the Sales Manager, I was responsible for the SMERF market, telemarketing, incoming inquiries, CVENT, hotel planning, and team (sports) lead for annual events in the area.
- I booked $245,195 from September 2015 to July 2016.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings, and optimizing product turns.
- Supported sales team members in driving growth and development.
- Performed sales consultations and educated clients on products and services.
- Met with the sales and design departments to determine project road maps, create unique products to drive profitability, and champion the brand.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Directed and coordinated products, services, and sales activities.
- Led sales planning, development, and account management to grow existing accounts, and establish new sales accounts.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Resolved customer complaints regarding sales and service.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Coached, developed, and motivated the team to achieve revenue goals.
- Achieved company growth and brand development through market expansion and sales.
- Participated in negotiations with vendors regarding product purchases or contracts.
- Implemented process changes to streamline sales department workflow.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Identified and developed new markets for products or services.
- Managed daily operations of sales department, including supervision of staff members.
- Analyzed data to identify trends in customer behavior and develop plans accordingly.
- Created and presented monthly reports to management on sales performance.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Established relationships with key clients, while maintaining existing customer base.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Executed strategic sales plans to expand customer base and revenue.
- Delivered sales presentations focused on offerings and unique advantages over competitors.
- Analyzed customer data to identify trends, preferences, and opportunities for growth.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Completed day-to-day duties accurately and efficiently.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Identified needs of customers promptly and efficiently.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Worked effectively in team environments to make the workplace more productive.
Catering Sales Manager
Wyndham Garden Hotel
Essington, PA
03.2012 - 10.2014
- As the Catering Sales Manager, I was responsible for all corporate and SMERF events, from small to large.
- Created client menus for events, and designed events.
- Increase revenue with enhancements offered by the hotels.
- Booked $356,451.
- Coached team members on effective communication techniques when dealing with clients during pre-event meetings, or post-event follow-ups.
- Inspected the banquet room and checked with the catering team before the functions to verify the correct room setup, schedule of events, staffing, and audio-visual configuration.
- Supported sales team members in driving growth and development.
- Secured unprecedented levels of new business and maintained repeat customers for catering service provider via sales calls, networking, advertising and social media.
- Used change methodologies to increase sales and led projects for increased productivity.
- Directed and coordinated products, services and sales activities.
- Established details of sold catering events with clients and followed up personally, resulting in satisfied clients.
- Liaised with clients and venue management to verify scheduling and logistics.
- Identified new sources of revenue through cross-selling other hotel amenities such as audio and visual equipment rentals or meeting room reservations.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Developed and implemented strategic sales plans to increase profits and maximize customer satisfaction.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Created and implemented targeted marketing campaigns to increase sales.
- Established relationships with clients by providing superior customer service.
- Coordinated logistics for all catered events including staffing, transportation of equipment, set up and breakdown of event space.
- Created catering menus for corporate events and weddings while maintaining a cost-effective approach.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Conducted market research, analyzed trends, monitored competitors' activities, and identified potential target markets.
- Proposed and sold customized, innovative set-ups, menus and functions for diverse groups in coordination with head of catering and chef on pricing specialty menus.
- Organized promotional campaigns focused on increasing awareness of available catering services.
- Assisted in developing standard operating procedures for catering operations.
- Collaborated with chefs to develop creative menus that met client needs and budget requirements.
- Monitored budgets closely to ensure profitability on each event.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Grew business through outside catering sales, executed food deliveries to perfection and devised and implemented marketing and promotional campaigns.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Resolved any customer complaints quickly and professionally in order to maintain positive relationships with clients.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Prepared detailed proposals outlining menu options, costs, delivery times, payment terms.
- Coached, developed and motivated team to achieve revenue goals.
- Resolved customer complaints regarding sales and service.
- Negotiated contracts with vendors to ensure competitive pricing on food and beverages for catered events.
- Maintained accurate records of sales activity utilizing CRM software systems.
- Analyzed customer feedback data to identify opportunities for improvement within the catering department.
- Developed innovative marketing strategies to promote catering services in the local community.
- Participated actively in community and civic activities to maintain visibility and to create booking opportunities and exceeded budgeted booking goals and revenue in every special event area.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Continuously met or exceeded corporate sales goals for annual and quarterly timelines.
- Maximized profit through contract negotiation with vendors and venues.
- Conducted market research and reported on competitors.
- Attended industry conferences and trade shows in order to stay abreast of current trends within the hospitality industry.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Identified needs of customers promptly and efficiently.
- Recognized by management for providing exceptional customer service.
- Completed day-to-day duties accurately and efficiently.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Exceeded customer satisfaction by finding creative solutions to problems.
Education
Master of Arts - Adult And Distant Learning
UNIVERSITY OF PHOENIX
PHILADELPHIA, PA01.2009
MBA - Business Administration and Management
UNIVERSITY OF PHOENIX
PHILADELPHIA, PA01.2007
Bachelor of Science - HOTEL/RESTAURANT MANAGEMENT
FAIRLEIGH DICKINSON UNIVERSITY
Teaneck, NJ01.1994
Skills
- Increase revenue
- Customer service
- Contract negotiation
- Business relationship building
- Client retention
- Venue and hotel collaboration
- Sales presentation
- Strategic account development
- Sales operation
- Key account development
- Vendor management
- Sales coaching
- Salesforce
- Key account management
- Sales closing techniques
- Goal setting
- Continuous improvements
- Analytical problem solver
- B to B sales
- CRM software
- Price quote preparation
- Market and competitive analysis
Professionalsoftware
- Delphi
- Envision
- Sales Pro
- Opera
- Event Management System
- Hotel Planner
- CVENT
- Meeting Broker
- Social Tables
- Microsoft Software
- Knowland
- Sales Tracking System
Career Experience
- Sales Manager Consultant, Transformation Hospitality Solutions, 01/01/16, 12/31/20, 2022-2024, As a Group Sales and Catering Manager, I assist the hotels with their event management, procurement process, client relationships, assisting clients with their groups for events, guestroom blocks, corporate pricing, and overall client retention and new clients. My hotel experience includes Doubletree, Embassy Suites, Hilton, Hilton Garden Inn, Hyatt, Hyatt Regency, Holiday Inn, Hyatt Centric, and Independent Hotels.
- Sales Manager, Hilton Garden Inn, Jackson, MS, 01/01/21, 12/31/22, 2023 Present, Started as a Group Sales Task Force Manager. In this position, I worked with small to large SMERF groups with or without event space to ensure the group block as well as upsell when needed and ensure the groups have met all deadlines, pre-con and post-con meetings as needed.
- Sales Manager, Hyatt Place, King of Prussia, PA, 09/01/15, 07/31/16, As the Sales Manager, I was responsible for the SMERF market, telemarketing, incoming inquiries, CVENT, hotel planning, and team (sports) lead for annual events in the area. I booked $245,195 from September 2015 to July 2016.
- Catering Sales Manager, Wyndham Garden Hotel, Essington, PA, 03/01/12, 10/31/14, As the Catering Sales Manager, I was responsible for all events for corporate and SMERF on a small to large scale. Create client menus for their events, design events. Increase revenue with enhancements offered by the hotels. Booked $356,451.
Timeline
Sales Manager
Hilton Garden Inn
01.2021 - 01.2023
Sales Manager Consultant
Transformation Hospitality Solutions
01.2016 - Current
Sales Manager
Hyatt Place
09.2015 - 07.2016
Catering Sales Manager
Wyndham Garden Hotel
03.2012 - 10.2014
Master of Arts - Adult And Distant Learning
UNIVERSITY OF PHOENIX
MBA - Business Administration and Management
UNIVERSITY OF PHOENIX
Bachelor of Science - HOTEL/RESTAURANT MANAGEMENT
FAIRLEIGH DICKINSON UNIVERSITY
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