Sandra Tuttle
Sturgeon County,AB
Summary
Motivated, results-oriented professional with extensive project, business and people management experience in Medical Affairs, Marketing and Sales. Recent experience at Global Marketing and Commercial Operations (GMCO) has further inspired and prepared me for a Business Unit Manager role. I am both excited, ready to pursue and confident in my ability to excel in a leadership role with the Canadian Affiliate.
Overview
12
12
years of professional experience
Work History
Global Marketing Manager
AbbVie Global (GMCO)
01.2022 - Current
- HCP Promotion and Differentiation Lead responsibilities: Global campaign, Core Message Map, Brand Positioning, Brand Story, Core Visual Aid (CLM), Challenger Guide, Response Handler, Claims and Label Strategy, Speaker Bureau
- Strategically lead and fully responsible for brand differentiation and promotional tools from creation, through MLOR process, and delivery to affiliates for execution
- Lead speakers bureau health education platform for Rinvoq CD in entirety, from content creation, regulatory approval through to speaker training and program execution
- Create content and execute advisory boards
- Establishing and maintaining relationships with key opinion leaders and experts, ability to influence for advocacy.
- Lead Rinvoq CD marketing team strategically through inception and creation of various tactics to demonstrate, differentiate and elevate our Brand Story
- Collaborate with and support affiliate launch readiness through proactive and continuous communication related to key initiatives and tactics
- Lead In-field team playbook for Rinvoq CD working cross-functionally with an IBD portfolio mindset to optimize customers experience(Customer Engagement Playbook)
- Responsible for creation of key marketing claims for RINVOQ CD; launch brand directly from raw data read out to key promotional tools
- Responsible for claims and educational content on AbbVie Pro
- Responsible for commercial priorities on labeling strategy for a launch brand resulting in an approved label with 17 of 18 commercial priorities met. Unprecedented EU label success
- Management of external medical conferences, responsible for booth content and activities
- Complex collaboration on Cross TA and Cross-brand shared projects to further optimize and differentiate our brand and IBD portfolio.
Immunology Market Access Manager - Temporary
AbbVie Canada
10.2021 - 03.2022
- Lead development and establishment of the IBD Advocacy plan in order to maximize reimbursement success of the IBD assets (Rinvoq UC and Skyrizi CD)
- This was done in collaboration with Provincial Market Access Managers as well as Head Office ensuring clear alignment of key objectives and timelines matching submission deadlines
- Align all necessary functions including marketing and medical around common objectives
- Develop tactical plans with clear KPIs
- Conduct follow up meetings with cross-functional team to ensure maintained momentum and accountability via planned activities/tactics
- Lead coordination of GA plans along with patient relations
- Direct 1:1 discussions with key opinion leaders emphasizing and influencing value of their input and advocacy
- Coordinating solid plans that can span across all future IBD launches
- This lead to the first submission for CADTH clinician input in IBD with Rinvoq UC
District Sales Manager
AbbVie Canada
01.2019 - 01.2022
- Recognized as a decisive leader mentoring and coaching highly specialized team of individuals
- Elevating their skill set to meet their professional development plan objectives while also exceeding organization sales expectations
- All while fostering a great place to work, a place of safety, enjoyment and a growth mindset
- In-field team lead of complex initiatives
- Quarterbacking collective efforts of the cross functional team in a peer-to-peer manner without direct authority
- Effective team player
- Very involved and collaborative ways of working with Provincial Market Access Managers and KOLs, managing complexity of IBD market access across 4 provinces, Alberta, British Columbia, Manitoba and Saskatchewan
- Strong scientific acumen with affinity for identifying and capitalizing on scientific data and therapeutic area opportunities to improve patient outcomes
- Ability to influence internally with forward-thinking can-do attitude while also influencing key customers to support strategy and key messages
- Leading the sales team to and through Humira LOE, end of product life cycle in Canada where we were the first region to experience Non-medical switch policy in addition to Bio-similar first policy. Winner of All-Stars award for IFT Market Access Project
- Recognized for strong cross-functional collaboration
- Experience and understanding of intricacies of market access at affiliate level ie: complexities of 10 individual provincial plans
- Manager of 4 provinces.
Brand Manager
AbbVie Canada
06.2017 - 12.2018
- One of very few that was offered opportunity to do this role remotely
- Given my extensive experience in Gastroenterology/Immunology, was able to make immediate impact leading UC indication
- Created brand plan aligned with Global, followed through and represented brand in demand meetings
- Extensive knowledge of AbbVie Brand Plan process
- Worked closely with global to localize to specific Canadian affiliate landscape
- Generated initiatives and strategies from working with local International key opinion leaders that were chosen for global implementation
- Lead indication cross-functionally and successfully gaining full public and private reimbursement during my time as the lead
- Worked closely with Market Access nationally, provincially as well as HEOR
- Successful in creating value proposition and unmet need
- Longstanding collaborative relationships established with International and National Gastroenterologists built on respect and credibility
- Keen ability to gain insights and opinion while influencing behavior to gain agreement.
Regional Medical Advisor/MSL
AbbVie Canada Medical Affairs
08.2011 - 01.2013
- Good understanding of Medical Affairs and regulatory processes both locally and globally for pipeline and clinical development advancement
- In depth understanding of business and ability to drive strategic initiatives consistent with Brand Team
- Experience in identifying and anticipating data gaps, developing and implementing strategies that advance scientific understanding of our products
- Expertise in leveraging medical and scientific data to enhance commercial objectives and enhance patient access through reimbursement
- Advanced clinical program at site level as well as expanded sites advancing success of the Canadian program.
Clinical Pharmacist
Capital Care Group
1996 - 2007
- Partnered with physicians and other members of healthcare team to optimize patient care through effective use of medications.
- Evaluated patient histories to assess medication compliance and spot issues such as doctor shopping or excessive usage.
- Educated patients on possible drug interactions, potential side effects, and optimal methods of administration.
- Analyzed trends in medication use and made recommendations for policy updates.
- Trained pharmacy residents and interns on clinical care and medication dispensing.
- Provided consultations and answered inquiries from patients, healthcare professionals and physicians regarding drugs, potential side effects, and specified use.
- Displayed patient-oriented and comprehensive clinical pharmacy services and pharmaceutical care.
- Effectively prioritized tasks and organized workflow to increase efficiency.
- Supervised and coached team of 43 pharmacy technicians and trainees.
- Closely monitored department performance metrics.
- Managed drug and supply inventories.
Education
B.Sc.Pharm -
University of Alberta
Edmonton, AB06.1996
Skills
- Market Analysis
- Strategic planning
- Brand development
- Market Positioning
- Budgeting and Allocation
- P&L Management
Additional Information
- ADDITIONAL SKILLS and AWARDS , 2023 Rinvoq CD Global Brand Team/Launch Team 2020 Immunology District Sales Manager of the Year 2020 All-Stars Winner – Market Access IFT Project Award
Timeline
Global Marketing Manager
AbbVie Global (GMCO)
01.2022 - Current
Immunology Market Access Manager - Temporary
AbbVie Canada
10.2021 - 03.2022
District Sales Manager
AbbVie Canada
01.2019 - 01.2022
Brand Manager
AbbVie Canada
06.2017 - 12.2018
Regional Medical Advisor/MSL
AbbVie Canada Medical Affairs
08.2011 - 01.2013
Clinical Pharmacist
Capital Care Group
1996 - 2007
B.Sc.Pharm -
University of Alberta