Sandra Winchel
Lexington
Summary
With over 30 years of experience, a results-driven sales leader who approaches problem-solving strategically and analytically, implementing effective solutions. Talent for attracting and retaining customers has been crucial in consistently exceeding profit targets. Keen eye for identifying and capitalizing on emerging market trends and revenue opportunities has played a key role in fostering business growth.
Overview
11
11
years of professional experience
Work History
Inside Sales Manager/Key Account Manager
Colonial, LLC
08.2021 - Current
- Surpassed sales goals by 15% quarterly by implementing diverse sales tools and strategies and securing new customer relationships.
- Developed strong relationships with clients through consistent communication and exceptional customer service.
- Monitored and amplified sales pipeline to maintain the flow of potential leads and prospects.
- Introduced new products to the existing client base, leading to an increase in upselling opportunities and repeat business.
- Analyzed market trends to identify opportunities for product expansion and target audience growth.
- Cultivated productive relationships and maintained quality communications with account contacts to maximize client retention.
- Prepared sales presentations for clients showing success and credibility of products.
Sales Merchandiser
Source One Marketing
12.2020 - 08.2021
- Maximized shelf space utilization by optimizing product displays, leading to increased product visibility.
- Increased sales by establishing strong relationships with clients and understanding their needs.
- Facilitated open lines of communication between retail partners and corporate headquarters, providing valuable feedback on various aspects of the business such as product performance, pricing adjustments, or promotional campaigns.
- Conducted regular store visits to ensure proper execution of merchandising strategies, maintaining a professional store appearance.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Verified products appeared at correct locations in proper quantities.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
Canvas Manager
Yadtel Publishing
08.2014 - 05.2020
- Exceeded sales quotas by 10 % in each canvas and increased profitability through effective sales strategy and business planning.
- Directed team of advertising and marketing professionals
- Developed team communications and information for meetings
- Resolved production problems, improved operations and provided exceptional client support
- Increased longevity of accounts by providing individualized customer service and developing relationships with account holders
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts
- Maximized staff retention by creating a supportive work culture that promoted personal development and growth opportunities.
- Expanded the organization's reach by identifying and targeting new neighborhoods for canvassing efforts.
- Enhanced team productivity through regular performance evaluations and constructive feedback.
- Promoted a culture of accountability within the team by setting measurable goals and regularly reviewing progress toward those objectives.
- Analyzed data from previous campaigns, using insights to guide future strategy development and improve results in subsequent efforts.
- Collaborated with upper management to implement continuous improvements and exceed team goals..
- Prepared sales presentations for clients showing success and credibility of products.
Education
Bachelor of Arts - English
University of North Carolina At Greensboro
Greensboro, NCSkills
- Event Planning
- Organized managerial style
- Sales tracking
- Employee training
- MS Office
- Organization
- New Business Development
- B2B sales
- Layout Design
- Customer Relationship Management
- Product Demos
- Relationship Management
- Presentation Skills
- Adobe Illustrator
- Quantitative research
- Branding
- Upselling
- Negotiation
- Sales management
- Inside sales
- Account management
- Brand awareness
- Promotional planning
- Client needs assessment
- Cross-selling strategies
- Self motivation
Pinnacle Award
Top Eastern Sales Representative
Timeline
Inside Sales Manager/Key Account Manager
Colonial, LLC
08.2021 - Current
Sales Merchandiser
Source One Marketing
12.2020 - 08.2021
Canvas Manager
Yadtel Publishing
08.2014 - 05.2020
Bachelor of Arts - English
University of North Carolina At Greensboro
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