Notion AI
Successful in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Hi, I’m
Sandra J. Carretero
Market Viability | Business Development
Summary
Overview
10
years of professional experience
4
years of post-secondary education
5
Languages
Work History
KéexFrameNew York
Director of Business Development
02.2023 - Current
Job overview
- Incorporated15 AI operational tools for team’s use, ranging from generative text, CRM use, transcripts for meetings, branding intuitive presentations, scheduling content for SM posts, automate work-flow on repetitive tasks and AI assistant.
Promoted brand awareness through B2B advertising, cataloged lead generation for market penetration and developed marketing strategies according to market trends.
Initiated our Ideal Client Profile analysis aimed to uncover high-revenue, low-effort clients.
Designed the organizational structure using Agile scrum methodology to enhance operational efficiency which in turn increased the diversity of projects.
Researched 15 industries that would benefit from our technology and identified low-hanging fruits.
Estimated YoY Revenue per competitor vs our position.
Quarterly presentations of company's market share.
Research each competitor's services, partners, positioning, revenue, awards.
Increased direct web traffic and online presence by 80% through CTA and SEO.
Created social media calendar promoting brand awareness by covering past success, future projects, team highlights and informational material resulting in a 4% increase in following, 29% growth in international visibility, and 25% increase in gender reach.
Created the company’s expansion blueprint explained on a quarterly basis covering 1-year time.
Spent 50 hours in the metaverse i.e. Decentraland and Spatial as it is a new revenue stream for our business model.
Detox Body BarGuadalajara
Sales and Relationship Manager
01.2022 - 01.2024
Job overview
- Inaugurated a vitamin and supplement boutique store.
Affiliated with award-winning nutrition company, Isagenix, AZ. And developed political partnerships for brand exposure. - Designed a smart workspace, collaborated with suppliers, and directed digital marketing strategies, achieving break-even within the first few months and surpassed revenue goals by 20% Q3, 2022.
- Directed social media exposure through brand awareness.
Controlled store inventory and reviewed cash handling and operations reports. - Trained and developed new employees for ease of transition into team.
- Accredited Vitamin and Supplements Advisor, Diet Planning Coach, and Health and Food Specialist.
Booking.com
Hotels Strategy Manager
05.2014 - 10.2021
Job overview
- Exceeded Growth Targets: Surpassed Gross and Nett Room Nights by 28% in Q1 2021 vs Q1 2020, demonstrating resilience and adaptability during post and pre-pandemic periods.
- Acquired new properties in Q2 2021, enhancing portfolio performance, notably securing The Hyatt Regency JFK at World Resorts Casino, Queens.
- During the pandemic, initiated communication with the Credit Control department to assist hotel partners in managing outstanding balances, mitigating financial challenges before property closures.
- Managed and grew the Atlantic City Casinos market share by 35% YoY, cultivating relationships with key accounts such as MGM, Caesar’s, and El Dorado, resulting in increased revenue.
- Conducted 240 hotel audits per quarter, analyzed market trends, and provided insights to drive product adoption.
- Led internal Team Learning Exchanges on Emotional Intelligence, actively sharing best practices to enhance team performance.
- Served as the Ethics Ambassador for our office of 250 colleagues.
- Promoted from Coordinator to Revenue Manager within 7 months of hire, showcasing rapid career advancement and commitment to organizational success.
Education
Foothill CollegeLos Altos Hills, CA
A.A from Cultural Anthropology
10.2009 - 05.2012
University Overview
Volunteer - Laboratory Assistant 12 - 2011 to 03 - 2012
Initiated Foothill College inventory collection process.
Installed thermo-hygrometer for artifact preservation, and curated mammoth bones from a newly discovered dig site in Big Basin.
Tracked collected specimens by initialing, dating, and noting times of collection.
Saint John’s UniversityStaten Island, NY
B.A. from Government and Politics
01.2012 - 05.2013
University Overview
Software
Ingest AI
Sembly
Prezo
Tableau
Lucid Chart
Lately
Zapier
Dall-E
Midjourney
Skills
Revenue and profit maximization
undefinedTimeline
Director of Business Development
KéexFrame
02.2023 - Current
Sales and Relationship Manager
Detox Body Bar
01.2022 - 01.2024
Hotels Strategy Manager
Booking.com
05.2014 - 10.2021
Saint John’s University
B.A. from Government and Politics
01.2012 - 05.2013
Foothill College
A.A from Cultural Anthropology
10.2009 - 05.2012
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