Sandria Snaith

Joined bioMerieux in March 2022 as Molecular Account Manager for the Southern Illinois Territory

• In 2023 awarded Masters Club for sales performance.
• In January 2024 became Molecular Product Specialist covering Illinois and Eastern Iowa Territories.
• Collaborated with cross-functional teams to ensure timely product delivery and post-sales support.
• Implemented account management strategies for increased customer satisfaction and loyalty.
• Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
• Developed long-term relationships with key decision-makers in the assigned region, resulting in repeat business, fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base
• Achieved sales quotas consistently through strategic planning and effective customer relationship management.
• Organized regular meetings with existing clients to address their needs and identify upselling opportunities.
• Negotiated contracts, terms, and conditions to secure profitable deals for both parties- secured multiple long-term Contracts.

• Talis Biomedical is new start up Molecular (LAMP) Diagnostics company receiving EUA approval for the COVID test and Talis One Platform in November 2021 with an expanding menu of Women's health testing to be developed in the future
• In addition, Talis acquired distribution rights of the GenBody Antigen test which was launched January 3rd, 2021
• Developed new Territory of Wisconsin and Southern Illinois working in Acute, and Non-Acute settings including paediatric offices, obstetricians/gynaecologists, physician offices and urgent care clinics, emergency departments, Schools, and Federally Qualified Health Clinics etc developing Point of Care Opportunities.
• As well as attending Conferences being held in person, developed and presented talks on available products and services that could meet current business needs.
• Set and achieved company defined sales goals adjusting strategies as necessary to meet or exceed targets.
• Achieved all Management Business Objectives required in lieu of having actual Targets prior to launch:
• Negotiated prices, terms of sales and service agreements.
• Delivered engaging presentations demonstrating product features and benefits that resonate with clients'' unique requirements.
• Established successful account relationships by building rapport and maintaining consistent communication.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
• Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.

• Joined Cepheid in the United States having successfully applied for a transfer from the United Kingdom as a result of winning the Presidents Club, networking with the executive Team and put in an application for an open position in Chicago, Illinois as Territory Manager in Southern Chicago and Illinois territories - increasing the Reagent Sales on the Territory in new assay Opportunities, in large Hospital Systems like the OSF System and the University of Chicago as well as Alverno PLC Core Lab
• Successful sold Capital equipment upgrades at Advocate Aurora Health Christ and OSF St Francis Medical Center in Peoria.
• Regularly analysed sales data to identify trends, monitor performance against targets, and adjust strategies accordingly for continuous improvement.
• Managed sales pipeline effectively, prioritizing high-value leads and consistently following up with prospects to close deals successfully.
• Participated in industry trade shows and conferences to network with potential clients, gather market intelligence, and showcase product offerings.
• Provided exceptional customer service by addressing concerns promptly, resolving issues efficiently, and maintaining open communication channels.
• Expanded market share by identifying new business opportunities and establishing partnerships with key industry players.
• Coordinated closely with the operations team to ensure timely delivery of products, driving customer satisfaction levels upwards.
• Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
• Researched competitor activity and used findings to develop sales growth strategies.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.

• Recruited by Cepheid in 2012 to sell both Capital Equipment and Reagents into Hospitals in the Midlands and London
• Doubled the growth of Assays and Key Accounts
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Drove sales by developing multi-million Pound contract sales.

2014 - PRESIDENTS CLUB AWARD

• As a result of successfully placing the first Point of Care (Infinity80) Molecular Diagnostic instrument in the first Point of Care Sexual Health Clinic at Dean Street Express Clinic which also became the largest Point of Care Sexual Health Clinic worldwide
• exceeded the Sales in the Chlamydia/Gonorrhea testing Sales at the Dean Street Express Clinic (https://www.youtube.com/watch?v=EikIA5q52q4) as well as two capital purchases of £500k in a single Quarter.
• Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
• Expanded territory coverage by strategically identifying and targeting high-potential accounts.
• Delivered customized solutions tailored to individual client needs, increasing overall customer satisfaction levels significantly.
• Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.

• Recruited by GBUK as product sales specialist to promote, sell and train customers and colleagues on the Redax Autologous Blood transfusion system
• Grew market share of the product within the BMI Hospital Group in the United Kingdom as well as increasing Market share in the Care UK, Ramsay and HCI Hospital Groups by arranging product demonstrations and training with the result that GBUK was able to successfully tender for £200K with the BMI Group
• Trained distributor staff and end users in France developing training materials and a training program
• Instrumental in developing Access Ideas Program on company Intranet as a portal in which sales staff could share information and ideas (this was before 'Teams' and current social media portals).

• Recruited as Territory Sales Manager for Orthopedic Implants, Bone Cement, and theater consumables - selling to Surgeons and scrub staff by supporting in theaters, as well as working with procurement presenting pricing proposals in Key Accounts
• Achieved target in first year, and matched prior year sales in just 8 months, which included new business with Imperial College Hospital (worth £50k), and was also tasked with managing adjacent open Territory.a
• Achieved target in first year, and matched prior year sales in just 8 months, which included new business with Imperial College Hospital (worth £50k), and was also tasked with managing adjacent open Territory.
• Trained Theatre staff in Bone cement mixing techniques in theatre during procedures.
• Sold innovative exsanguination tourniquet ( Hemaclear) to Orthopaedic surgeons.