SANDY GREWAL
Calabasas,CA
Summary
Experienced in the prestige beauty, handbag, and jewelry industries, full-service consultant with a proven track record of seamlessly integrating with sales, marketing, communication, and creative departments to enhance brand performance. Skillfully navigate, strategize, activate, and deliver impactful sales, marketing, merchandising, and media placements that propel brands to new heights of success. Expertise lies in working within the retail space to maximize sales opportunities and elevate brand positioning in the marketplace.
Overview
12
12
years of professional experience
Work History
Consulting- Sales & Marketing
SANDY GRE CONSULTING
01.2021 - Current
- Full-service consultant for prestige beauty brand, handbag brand and jewelry brand
- NaturallyBy Stevi Christine, Annie Handbags, Kim Smiley Jewelry, Danielle Morgan Jewelry, Oya & Idil Jewelry
- Expert extension to their sales, marketing, communication and creative departments
- Navigate, strategize, activate and deliver sales, marketing, merchandising and media placements to elevate brand to the next level of success!
- Working in retailer space to increase opportunity for sales to elevate position in marketplace
Chief Operating Officer- Product Development and Marketing
SANDY GRE CONSULTING
01.2013 - Current
- Through 10 years of experience and strong industry contacts, tasked with the responsibility of developing designer jewelry and handbag division into a leading luxury brand to launch on a platform of 96 million homes globally
- Created and executed a training program to improve strategies of the team
- Research development of new fresh new innovative and creative concepts from multiple sources and outlets
- Fashion thinking, fashion forward, and fashion conscious always researching trends and color reports
- Creating iconic brand elements and brand strategy
- Vigorous attention to detail
- 95% perfection rate first time around
- Established Vendor/Factory Relationships
- Global Chain Management working with multiple teams
- Manufacturing Efficiencies
- Quality Control
- Labor Management
- Streamlining costs, exceeding delivery and margin expectations and negotiating all rates needed
- Chief Marketing Officer
- Provided cohesive inspiration and looks to design into collection and took design, technical, cad, to sample
- Supported design team in whatever ways are necessary and helpful
- Executed and interpreted rough sketches to understandable product designs with brand sketching and selecting textures
- Reviewed sketches and technical drawings
- Product Development working directly with factory and designer to get sample produced
- Branding-Translating features into marketing advantages
- Trend and color research
- Product Photography
- Set up photo shoots with a creative blend of technical skill and artistic eye to capture brand message
- Feature like advertising campaign, create imagery for group shots for look book catalogs and all print materials
- Product placement on celebrity, supermodel, stylist
- Work with web developer in creation and technology to develop easy to navigate website all while developing logo, color, font, placement, text
- Marketing and communications leader to sharpen brand image
- Create story and creative frame in authentic manner
- Re-imagine packaging and color for brand cohesiveness
Education
Master of Communications - Communications Management
University of Southern California
Los AngelesMBA - Business
Woodbury University
Burbank01.2003
Bachelor of Science - Business
Woodbury University
Burbank01.2001
Skills
- Sales Presentations
- Strategic Thinking: Planning long-term business goals, forecasting trends, and staying competitive
- Negotiation: Being able to secure beneficial deals with partners, clients, and suppliers
- Project Management: Organizing, planning, and executing projects to meet deadlines and budget constraints
- Sales Skills: Persuading and closing deals, as well as understanding customer needs and pain points
- Problem-Solving: Finding innovative solutions to challenges or setbacks that arise in business operations
- Market Research and Analysis: Analyzing target markets, customer needs, and competitive landscapes to identify opportunities
- Content Creation: Developing engaging content, including copywriting, video, and visual design, tailored to your audience
- Brand Management: Building and maintaining a strong brand identity and reputation
Keyactivities
- Work closely with chair of the Alzheimer’s Association to raise funds where 100% proceeds benefit Walk to End Alzheimer’s; a non-profit organization to aid vital research and essential support programs to help fight Alzheimer’s disease.
- Focus on self-growth and development through martial arts with a focused concentration on boxing.
Languages
English
Full Professional
Punjabi
Full Professional
French
Limited Working
Timeline
Consulting- Sales & Marketing
SANDY GRE CONSULTING
01.2021 - Current
Chief Operating Officer- Product Development and Marketing
SANDY GRE CONSULTING
01.2013 - Current
Master of Communications - Communications Management
University of Southern California
MBA - Business
Woodbury University
Bachelor of Science - Business
Woodbury University
Similar Profiles
Danny BarnesDanny Barnes
Commercial/project manager at GRE groupCommercial/project manager at GRE group
Garrett KoppelmannGarrett Koppelmann
Shift Supervisor at GRE HERC SERVICESShift Supervisor at GRE HERC SERVICES
ARELIS RAMOSARELIS RAMOS
Asistente contable at Inversiones Ce-Gre 2h, C.A.Asistente contable at Inversiones Ce-Gre 2h, C.A.