Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
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Sandy Hayakawa

Sandy Hayakawa

Fractional Executive
Los Angeles,CA

Summary

Fractional Executive, Communications, Business Development, Growth, Leadership

Versatile Fractional Executive with a proven record of driving growth, expansion, and success in leading iconic fashion brands including MAGIC, Tommy Hilfiger, and DKNY. Leveraging over 20 years of corporate leadership experience, a strategic leader who works closely with executive teams to identify and pursue sales, marketing, and business development opportunities. Executes communication and brand strategies to align with vision, mission, and business plans. Excellent relationship development and stakeholder management. Ready to bring hands-on leadership and collaborative spirit to elevate the brand visibility and company growth.

Overview

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Consulting + Fractional Executive

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Https://sandyhayakawa.com/

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Senior Level Executive, Corporate Professional

Work History

Brand + Business Development Fractional Executive

Anshara Institute
04.2023 - 12.2023
  • Provided leadership and hands-on brand, marketing, and content creation for nonprofit start-up company launch.

President, Fractional Executive

Virtual Support Solutions + DentalVSS
09.2020 - 05.2022
  • Successfully led business pivot during Covid pandemic, restructuring organization and implementing sales strategies, team training, and leadership development.
  • Created business plan proforma and financial forecasts, managing P+Ls and securing investor funding.
  • Led marketing and communications efforts, brand design and content development, messaging strategy, created marketing collateral, and website, and managed social media messaging.

Chief Business Development Officer, Fractional Executive

Performance Partners Inc.
11.2019 - 03.2020
  • Spearheaded business initiatives, identifying new business opportunities and forging strategic partnerships.
  • Business transitioned into Virtual Support Systems and DentalVSS.

Chief Relationship Officer, Fractional Executive

Communications Lab International
12.2018 - 09.2019
  • Led brand, marketing, and content creation efforts for a start-up company, focusing on enhancing brand recognition and market presence.

Management Consultant, Caregiver

Management Consultant
01.2007 - 11.2018

Estate Management, Executor of Healthcare, Financial, Real Estate Management.

Vice President of Sales

MAGIC
01.2002 - 01.2007
  • Orchestrated turnaround and rebuilt world's largest fashion apparel trade show, increasing revenue by 67% over four years.
  • Implemented sales training initiatives, increasing productivity, and advancing culture to customer-centric with improved market expertise.
  • Created and launched exclusive sourcing events, including The Sourcing Zone at MAGIC, becoming the largest sourcing event in North America within four years.

President, Tommy Hilfiger Footwear

Tommy Hilfiger
01.1998 - 01.2001
  • Orchestrated turnaround and rebuilt the world's largest fashion apparel trade show, increasing revenue by 67% over four years.
  • Implemented sales training initiatives, increasing productivity, and advancing culture to customer-centric with improved market expertise.
  • Created and launched exclusive sourcing events, including The Sourcing Zone at MAGIC, becoming the largest sourcing event in North America within four years.

Senior VP General Manager

Stride Rite Corporation, Tommy Hilfiger
01.1998 - 01.2001
  • Successfully launched start-up operation, achieving $15 million first season sales.
  • Catapulted brand into top 5 market share rank within 1st year.

VP Sales Marketing

The Donna Karan Company, LLC.
01.1992 - 01.1997
  • Launched and built new division, delivering $10 million in sales in start-up year.
  • Increased business 280% in 4 years, establishing successful partnerships with key industry players, resulting in increased market share.
  • Expanded international presence, creating growth opportunities and business 200%

Education

Merchandising & Marketing, Business Management

FIDM/Fashion Institute of Design & Merchandising
Los Angeles, CA

Skills

    Executive Communication & Stakeholder Management

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Accomplishments

Business Transformation: Spearheaded successful pivots and restructuring, propelling revenue growth and organizational development. Led $150MM wholesale business expansion at Tommy Hilfiger, achieving 50% revenue surge within two years.


Strategic Leadership: Engineered turnarounds and revitalized businesses, elevating MAGIC revenue by 67% over 4 years and establishing dominant market positions.


Brand and Marketing Expertise: Crafted and executed winning brand strategies, securing top U.S. market rankings and substantial brand market share growth. Launched startups, achieving $15 million in inaugural season sales.

Interests

Health & Wellness, Cooking, Interior Decorating, Sports & Entertainment

Community Volunteering

Timeline

Brand + Business Development Fractional Executive

Anshara Institute
04.2023 - 12.2023

President, Fractional Executive

Virtual Support Solutions + DentalVSS
09.2020 - 05.2022

Chief Business Development Officer, Fractional Executive

Performance Partners Inc.
11.2019 - 03.2020

Chief Relationship Officer, Fractional Executive

Communications Lab International
12.2018 - 09.2019

Management Consultant, Caregiver

Management Consultant
01.2007 - 11.2018

Vice President of Sales

MAGIC
01.2002 - 01.2007

President, Tommy Hilfiger Footwear

Tommy Hilfiger
01.1998 - 01.2001

Senior VP General Manager

Stride Rite Corporation, Tommy Hilfiger
01.1998 - 01.2001

VP Sales Marketing

The Donna Karan Company, LLC.
01.1992 - 01.1997

Merchandising & Marketing, Business Management

FIDM/Fashion Institute of Design & Merchandising
Sandy HayakawaFractional Executive