Sandy Matheson

Development and execution of strategic plans, build and maintain strong relationships with the Board of Directors , donors, staff, volunteers and key stakeholders. Acts as primary spokesperson and representative of PHC for media and platforms. Leads and inspires leadership team to achieve organizational goals.

Cultivates new donors , leads fundraisers and team members. Works closely with Compliance and finance departments ensuring effectiveness, accountability and transparency. Lead weekly meetings to help inspire and achieve new and ongoing visionary goals. Work closely with HR, interview, recruitment and talent development and growth opportunities for existing staff.

• Designed compelling marketing materials to showcase the organization''s impact and attract potential supporters.
• Spearheaded annual giving campaigns for consistent revenue generation, utilizing effective messaging and communication techniques.
• Streamlined internal processes for improved efficiency in prospect research, donor management, and event planning.
• Mentored junior staff members in development best practices for ongoing professional growth within the team.

• Implemented best practices in prospect research techniques to uncover new potential major donors within the community.
• Analyzed current and potential donor data to identify demographics and trends.
• Worked with internal and external businesses and led cross-functional teams to develop intricate business plans.
• Increased recurring donations by designing an engaging monthly giving program tailored to supporter interests.
• Worked with senior management to define project scope and direction, creating inter-departmental frameworks to drive successful project execution.
• Planned and implemented fundraising events.
• Strengthen and grow the donor base for the 36 counties in East Tn . Successfully raising over 5.3 million and exceeding revenue targets for fiscal year 2012-2013.
• Awarded for Outstanding Financial Fundraising During Hurricane Sandy NYC
• Provided Disaster and Emergency Relief through deployment
• Spearheaded deployment of websites, social media and mobile applications.
• Inspired team members to meet business objectives by monitoring performance and motivating.

• Increased patient engagement by developing personalized medical presentations and informative materials.
• Conducted routine product demonstrations to verify proper utilization and improve patient outcomes.
• Improved product knowledge for team members through regular training sessions and workshops.
• Developed marketing materials such as case studies and product brochures to promote and educate buyers on product offerings.
• Participated in industry conferences and events, showcasing company products to a wider audience of potential clients.
• Maximized ROI on marketing initiatives by reallocating budget based on campaign performance analysis.
• Conducted market research on competitor products and services, informing tailored sales pitches and strategies.
• Evaluated promotional campaigns'' effectiveness by analyzing data on product adoption rates among target demographics.
• Assisted physicians with patient education efforts, providing resources and support as needed.

• Built productive relationships with industry partners and competitors to support strategic business objectives.
• Led successful turnaround efforts for underperforming divisions or subsidiaries, restoring profitability within tight timeframes.
• Identified new revenue generation opportunities to maximize bottom-line profitability.
• Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
• Cultivated company-wide culture of innovation and collaboration.
• Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
• Fostered strong relationships with industry partners to expand business opportunities.
• Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
• Lead chapter to rank of 6 out of 81 chapters in strategic positioning while financially growing the chapters budget
• Successfully lead chapters through merger and realignment process.
• Produced award winning Alzheimer's Connection program for local ABC station