Sandy Nguyen
Dallas,TX
Summary
Resourceful Marketing Manager with 7+ years of experience in developing and leading marketing solutions to increase customer acquisitions and response rates while minimizing costs. Manages KPIs using data analytics to track campaign performances and drive business goals.
Overview
7
7
years of professional experience
Work History
Marketing Strategy Lead
Wells Fargo
04.2023 - Current
- Launched marketing features that increased 35% booked credit card accounts from marketing channels.
- Pioneered new Gaming Rule models to reduce Fraud volume and improved 22% of targeting quality.
- Established and enforce Marketing Risk Controls for business audits across Digital and Branch platforms.
- Strategize and execute audience targeting leveraging consumer experience, competitive analysis, and business needs.
Marketing Analytics Manager
Goldman Sachs
04.2022 - 01.2023
- Led and consulted digital strategies that grew monthly revenue by 8% to break over $100M benchmark.
- Developed analysts to create in-depth analyses that addressed campaign performances, macro-economic crisis, and fraud trends.
- Designed all digital A/B and multivariate creative tests that lifted 15% originations and 12% applications QoQ.
- Innovated digital solution that improved call center time efficiency by 42% and quicker customer loan booking process.
Digital Marketing Manager (Wells Fargo Account)
OMD Worldwide Group
09.2021 - 04.2022
- Managed team that is responsible for client growth by determining and achieving KPIs.
- Spearheaded new product launches that increased 9% credit card approval rate QoQ.
- Structured and executed UX design through A/B testing to enhance landing page development.
Associate Marketing Manager (Wells Fargo Account)
OMD Worldwide Group
02.2020 - 09.2021
- Strategized and led account launch of 50+ campaigns with $8M budget.
- Forecasted KPIs and budgets using historical campaign data and consumer behavior analysis.
- Led clients presentations that provided trends, benchmarks, and insights for account improvements.
Digital Marketing Strategist
Berkshire Hathaway Automotive
06.2018 - 02.2020
- Managed media channels and conducted various analyses to consult targeted solutions for 40+ clients using Google Analytics and developed strategies.
Marketing Client Manager
EZ-FLO International
08.2017 - 06.2018
- Increased company’s revenue by over 3% from onboarding new customers.
- Led SAP database project and improved 20% work efficiency for Marketing, Product, and Sales.
Education
Master of Science - Market Research and Analytics
Southern New Hampshire University
Manchester, NH05.2021
Bachelor of Business Administration - Marketing, Business Analysis
The University of Toledo
Toledo, OH05.2017
Timeline
Marketing Strategy Lead
Wells Fargo
04.2023 - Current
Marketing Analytics Manager
Goldman Sachs
04.2022 - 01.2023
Digital Marketing Manager (Wells Fargo Account)
OMD Worldwide Group
09.2021 - 04.2022
Associate Marketing Manager (Wells Fargo Account)
OMD Worldwide Group
02.2020 - 09.2021
Digital Marketing Strategist
Berkshire Hathaway Automotive
06.2018 - 02.2020
Marketing Client Manager
EZ-FLO International
08.2017 - 06.2018
Master of Science - Market Research and Analytics
Southern New Hampshire University
Bachelor of Business Administration - Marketing, Business Analysis
The University of Toledo
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