Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic
Sangeeta Chellani

Sangeeta Chellani

San Jose,CA

Summary

I’m a Paid Social Strategist with 6+ years of experience growing brands through thoughtful media strategy, compelling creative storytelling, and a deep love for data. I've built my career at the intersection of performance and brand, driving customer acquisition and revenue growth for ecommerce, tech, and lifestyle brands. I'm passionate about crafting campaigns that not only convert — but connect.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Digital Media Specialist

Pennock
San Mateo, CA
09.2021 - Current
  • Own and optimize paid social campaigns across Meta, LinkedIn, and emerging platforms, managing $250K+ monthly budgets and contributing over $35M in annual revenue.
  • Led a major ROAS turnaround (+25%) by rethinking audience segmentation, creative strategy, and testing roadmaps, aligning campaigns to both acquisition and efficiency goals.
  • Wrote and refined creative briefs grounded in insights and platform trends, working hand-in-hand with content and design teams to produce scroll-stopping assets.
  • Built real-time Google Data Studio dashboards, turning complex performance data into actionable insights for marketing and leadership teams.
  • Developed a culture of continuous learning through A/B testing of creatives, messaging, and landing pages — leading to a 30% lift in conversion rates.
  • Partnered with clients to refine pixel setup, event tracking, and attribution strategies via Google Tag Manager, ensuring full-funnel performance visibility.

Senior Tech Ops Analyst

Facebook
Palo Alto, CA
07.2017 - 06.2020
  • Provided technical support for Meta Ads API, resolving campaign performance and tracking issues for enterprise clients
  • Led cross-functional projects to streamline client onboarding and improve ad delivery efficiency
  • Collaborated with product and engineering teams to enhance Meta's advertising platform functionality based on client feedback

Marketing Communication Coordinator

WomenNow TV
Fremont, CA
03.2016 - 06.2017
  • Managed and optimized email marketing and social media campaigns, improving open rates and CTR by 20%
  • Conducted SEO analysis and website content optimizations, increasing organic traffic by 30%

Education

MBA - Marketing

Pune University
Pune, India
06-2013

B.E. - Computer Engineering

Pune University
Pune, India
06-2011

Skills

  • Paid Social Strategy (Meta, TikTok, Pinterest, LinkedIn)
  • Campaign Structure, Audience Development, Media Buying
  • Creative Strategy and Content Optimization
  • Performance Analysis (CAC, CPA, ROAS, LTV)
  • Google Analytics (GA4), Google Data Studio, A/B Testing
  • Technical Setup: Google Tag Manager, CRM Integrations (HubSpot, Klaviyo)
  • Collaboration Tools: Airtable, Asana
  • SEO analysis

Certification

  • ABM Certification from DemandBase
  • LinkedIn Marketing Strategy
  • Google Ads Display Certification
  • SEO for Social Media
  • Digital Advertising from HubSpot Academy
  • Google Shopping Ads Certification
  • GA4 Certified

Accomplishments

  • Managed $250K+ in monthly paid media spend with >$1M revenue impact annually
  • Improved CVR by 30% via funnel-level creative and landing page tests
  • Boosted ROAS by 25% using data-driven segmentation and audience alignment
  • Integrated pixel and event tracking across campaigns to enhance attribution

Timeline

Senior Digital Media Specialist

Pennock
09.2021 - Current

Senior Tech Ops Analyst

Facebook
07.2017 - 06.2020

Marketing Communication Coordinator

WomenNow TV
03.2016 - 06.2017

MBA - Marketing

Pune University

B.E. - Computer Engineering

Pune University

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Sangeeta Chellani