Sangeetha Arul
Lawrenceville,,NJ
Summary
A senior marketing executive with a strong entrepreneurial spirit, adept at supporting leadership in marketing, operational efficiency, and strategy. Skilled at spearheading impactful initiatives across diverse industries, with proven expertise in strategic networking, brand development, and community building. Experienced in collaborating with cross-functional teams to achieve organizational objectives. Proficient in developing strategic communication and content strategies, ensuring alignment with corporate goals and enhancing efficiency. Known for driving innovation and leveraging entrepreneurial thinking to propel organizations forward.
Overview
24
24
years of professional experience
Work History
Director of Marketing
Avira Digital
07.2023 - Current
- Lead branding efforts for Evidence 360 and Medical 360, enhancing brand recognition within the Life Sciences sector.
- Expand Avira's network by establishing connections with senior industry leaders in the Life Sciences sector, enhancing strategic partnerships and market influence.
- Manage Avira's comprehensive marketing strategy, including PR, social media presence, and SEO initiatives, significantly boosting brand visibility and market positioning within the Life Sciences sector.
- Actively foster Avira’s growth within the Life Sciences industry through proactive engagement in strategic partner interactions and active participation in key industry events.
- Redesigned Avira's website, enhancing user experience and accessibility, resulting in a 40% increase in visitor engagement.
- Provide leadership support to Avira's CEO and CTO, facilitating strategic initiatives and operational excellence.
- Manage the production of the podcast "Redefining Evidence Management," featuring insightful discussions with Avira’s CEO and Medical Affairs experts, promoting thought leadership and industry expertise.
Head of Marketing (Co-Founder)
Wildflower Media
01.2018 - 07.2023
- Developed a comprehensive understanding of industry dynamics, supporting niche markets and empowering over 150 women-led businesses.
- Achieved a 30% increase in brand visibility and a 25% rise in sales for participating brands through strategic marketing and event management initiatives.
- Utilize marketing platforms with templates and CMS for campaign creation, working with partners to deploy and manage content.
- Assisted in the launch of the first microbrewery in Pondicherry and promoted it through successful branding and marketing strategies
- Collaborated with Digital + Social teams to amplify integrated campaigns, thinking outside the atmosphere to ensure seamless execution across all channels.
- Executed impactful PR campaigns to enhance brand visibility and market presence across diverse sectors.
Senior Marketing Communications Strategist
RWD
07.2017 - 06.2023
- Created, designed, and developed effective communication materials, plans, processes, and programs for the MD, supporting domestic and global initiatives in public affairs, marketing, regulatory, operations, and commercial corporate groups.
- Wrote and supported the development of compelling content for the MD’s engagement emails, electronic newsletters, blog posts, podcasts, and social media platforms.
- Developed and implemented communication strategies for the MD, ensuring consistent and impactful messaging across all channels, aligning with corporate objectives.
The Circle
Co-founder
01.2021 - 03.2023
- Built strategic networks with women leaders, entrepreneurs, and professionals to boost engagement and participation.
- Curated quality content to highlight the chapter's diverse narratives, contributions, and achievements, enhancing visibility and reputation.
- Oversaw operational tasks for chapter events, including venue selection, registration systems, budgets, reimbursements, and invoicing, ensuring seamless execution.
Marketing Communications Consultant
HUS
04.2013 - 04.2016
Client Relationship Manager
NetElixir Inc
12.2011 - 04.2012
Business Analyst
Triton Infotech
09.2006 - 06.2008
Business Associate
Janus Financial Services
06.2002 - 06.2004
Business Associate
Iyer Associates
05.2000 - 06.2002
Education
MCIS - Communication And Information Studies
Rutgers, The State University of New Jersey
New Brunswick, NJ05-2011
Bachelor of Science - Physics
Women's Christian College
Chennai, India05-1999
Skills
- Communication Strategy
- Data-Driven Decision Making
- Project Management
- Stakeholder Engagement
- Entrepreneuship
- Content Creation and Management
Affiliations
- Healthcare Businesswomen's Association
- Women in Bio
Timeline
Director of Marketing
Avira Digital
07.2023 - Current
The Circle
Co-founder
01.2021 - 03.2023
Head of Marketing (Co-Founder)
Wildflower Media
01.2018 - 07.2023
Senior Marketing Communications Strategist
RWD
07.2017 - 06.2023
Marketing Communications Consultant
HUS
04.2013 - 04.2016
Client Relationship Manager
NetElixir Inc
12.2011 - 04.2012
Business Analyst
Triton Infotech
09.2006 - 06.2008
Business Associate
Janus Financial Services
06.2002 - 06.2004
Business Associate
Iyer Associates
05.2000 - 06.2002
MCIS - Communication And Information Studies
Rutgers, The State University of New Jersey
Bachelor of Science - Physics
Women's Christian College
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