Sanghamitra Sahoo
Associate Marketing Manager
Bengaluru,Karnataka
Summary
Results-driven marketer with 2 years of experience in App marketing. Adept in driving growth and category revenue through implementing marketing strategies backed by strong analytical skills.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Associate Marketing Manager
Amazon, Food
Bangalore, Karnataka
04.2021 - Current
- Worked on GTM (Go to market) & launch plan for Amazon Food pilot in Bangalore.
- Manage strategy and marketing for Acquisition, retention, improvement of Prime penetration.
- Ideated and prepared end-to-end onsite marketing plan and single handedly executed them with customer first mindset.
- Growth marketing: Constantly tracked performance against KPIs and incorporated strategies to improve performance/increase SOV for business.
- Built Lifecycle segmentation program and engagement initiatives to drive settlement of newly acquired customers and created stickiness for program with T1M retention rate of 53%.
- Conducted A:B tests to understand which assets/touchpoints are resonating more with customers and doubled down This helped us achieve ~55k MAU with 31% improvement in new customer acquisition YoY.
- Product management: Worked closely with the tech team ideated & wrote business review document for all the merchandising needs for different customer touchpoints within the storefront . Conducted User Acceptance Testing along with tech team.
- Customer Insights: Worked closely with the Business intelligence team and developed automated marketing report for tracking effectiveness of campaigns, journey of customers from different sources & customer lifecycle analysis. This automated dashboard saves 6 man hours/ week.
- Conducted weekly marketing review meeting to share insights from hard data and convert them into business decisions/actionable.
- Event marketing: Planned & executed onsite activations for quarterly event Amazon food Great Foodie Fest. This helped in awareness building and engagement for Amazon Food,which improved the traffic by +68%, orders +53%, new customer acquisition +184% & +43% reactivation of lapsed customers.
- Customer engagement: Drove customer engagement initiatives for Amazon food with GameX(Quiz, Spin & win etc), engaged with 500k+ customers and converted 24% of them. This channel contributes 2% of total traffic WoW .
- Experimentation & Cross category collaboration: Planned & experimented Food touchpoints in cross category pages and got permanent ingress.
- Push Notification/Email planning & performance optimization: Spearheaded Outbound notification channel. Planned different content strategy, tried & tested communication along with best of offers/ promotions/coupons to different affinity cohorts, which contributes to ~10% of total traffic WoW with ~4-5% conversion with Avg. CTR 4% YoY.
- Developed marketing calendar with all expected topical, Zeitgeist, Food relevant, High value events.
- Oversaw marketing and merchandising of Freedom Sale (2020,2021 & 2022), Prime Day (2021, 2022), Republic Day sale(2021, 2022) and Great Indian Sale (2020,2021 & 2022) for Toys, Personal care appliances & Amazon Food.
- Customers look for different selections during different times of the day & day of the week. Developed plan to surface what customers want to see.
- Created SOP towards visibility of new restaurant launches and other assets for brand visibility. This helps us surface popular/ local favorite restaurants and help to mitigate cold start issues with brands.
Associate Site Merchandiser
Amazon, Food
Bangalore, Karnataka
01.2020 - 03.2021
- Hyperlocal marketing: Food is on of the first hyperlocal business within Amazon eco system. Unblocked hyperlocal targeting for onsite campaigns with the help of Tech team.
- Email Survey: Conducted customer surveys(Via email) amongst customers(New & Repeat) to understand customer pain points (awareness level about Amazon Food, ease of access, reason for not ordering, drop out etc.)
- Promotion Strategy: Formulated Promotion Plan for Amazon Food, working closely with Category team. Experimented with different strategy, which helped in acquisition and repeat retention during BAU as well as during HVEs. Analyzed performance post experiment to bring down the cost.
- Recommended automation of different marketing features(recommendation & personalization of different assets/widgets & more).
- Closely monitored performance, performed A:B tests to understand customer interest and implemented learning to constantly improve customer experience.
Associate Site Merchandiser
Amazon, Toys & Personal care appliance
Bangalore, Karnataka
12.2018 - 12.2019
- Was responsible to plan, create wireframes for store & merchandising for different events(HVEs, Cross-category etc.). Quarterly refresh of storefront based on customer search, browse and purchase trend.
- Storefront refreshes have driven improvement in footfall (traffic) by ~10%(varies from store to store) with improved CTR by ~110bps.
- Developed outbound channel content strategy along with customer cohort for app push, which improved performance by ~100 bps with Avg. CTR of 4%.
- Handled brand visibility within & outside storefront. Planned co-op calendar and executed brand days (Visibility planned for brand) during promised time period and sent performance report. Worked with brands like Phillips, Dyson, Nova, Wahl, Lego, Skillmatics & more for co-op planning, execution, performance tracking etc.
- Collaborated with PR influencers for HVE(Holiday toy list) and included the event in Amazon Day 1 blog. Worked with Agency for BTL activation in different schools.
Sr. Catalog Associate, English
Amazon
Bangalore, Karnataka
02.2018 - 11.2018
- Worked in Amazon india concessions team as SME(Subject matter expert) and was responsible to onboard USA process and modify same best suited for IN market place.
Sr. Catalog Associate, English
Amazon
Bangalore, Karnataka
04.2016 - 01.2018
- Planned automation and process improvement plan to keep up high bar at SLA for UK Andon cord team.
- Managed operations: Analyzed data for highlighting gaps, recommended solutions, drove inter-function decisions. Handled Consumable queue and managing TP 90/SLA
- Mentorship: Trained & Mentored new hires.
Catalog Associate, English
Amazon
Bangalore, Karnataka
05.2014 - 03.2016
- Worked as Catalog Associate in Retail defect reduction team for UK Andon process
- Received Customer delight award in 2 consecutive months August & September, 15. First among equals Award in Dec & Jan, 16. Extra mile Award in Nov, 15.
Customer Service Associate
Amazon
Hyderabad, Telengana
09.2013 - 04.2014
- Awarded with star performer in March, 14 and silver reward.
- As customer chat support(USA and Canada) agent and contributed to process improvement & policy changes with customer first mindset.
Technical Support Officer
knoah solutions
Hyderabad, Telengana
08.2012 - 08.2013
- As a technical support officer, Chat, was responsible to assist customers with Samsung electronics products, quality score of 90% & CSAT(Customer Satisfaction) score of 90%.
Education
B. Tech, Electronics And Communications
Bharath University
Chennai 03.2007 - 03.2011
Skills
Microsoft Excel & word
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Associate Marketing Manager
Amazon, Food
04.2021 - Current
Associate Site Merchandiser
Amazon, Food
01.2020 - 03.2021
Associate Site Merchandiser
Amazon, Toys & Personal care appliance
12.2018 - 12.2019
Sr. Catalog Associate, English
Amazon
02.2018 - 11.2018
Sr. Catalog Associate, English
Amazon
04.2016 - 01.2018
Catalog Associate, English
Amazon
05.2014 - 03.2016
Customer Service Associate
Amazon
09.2013 - 04.2014
Technical Support Officer
knoah solutions
08.2012 - 08.2013
B. Tech, Electronics And Communications
Bharath University
03.2007 - 03.2011