Sangs Oh

Developed comprehensive digital marketing strategies that aligned with business objectives, including market analysis, competitive research, and targeted audience segmentation.

• Created communication channels to provide guidance and information to over 16MM customers every month, maintaining a 55 NPS score.
• Spearheaded the implementation of a Gen AI Guide Flow, resulting in a 45% increase in customer engagement and a 28% boost in conversion rates across all digital channels.
• Orchestrated a comprehensive Proud to Own initiative, integrating emerging technologies like AR and VR into onboarding campaigns, leading to a 60% increase in SMS Opt-ins and a 35% rise in customer loyalty.
• Generated 12.1M sales in 2024 by providing valuable information and addressing pain points throughout the customer journey.
• Managed relationships with external vendors such as creative agencies or software providers to ensure timely delivery of high-quality products/services at optimal costs.
• Conducted competitor analysis regularly to stay ahead of industry trends and identify opportunities for differentiation within the market.
• Increased website traffic by implementing effective SEO strategies and optimizing web content.
• Managed a team of professionals, fostering a collaborative environment that encouraged creativity and innovation.
• Devised content strategy to effectively engage target audiences.

Deep understanding of SEO, PPC, social media marketing, content marketing, email marketing, and website optimization techniques.

• Established clear guidelines and standards for user experience design across all products and services, ensuring consistency, quality, and accessibility.
• Transformed over 8,000 pieces of content and customer data into actionable insights for impacting content strategy and tactics.
• Enhanced over 300 E-mail campaigns across key platforms, boosting brand awareness and engagement through innovative content creation and community management strategies.
• Managed 2M+ budget effectively to ensure optimal use of resources while maintaining financial stability.
• Improved project efficiency with strategic planning, resource allocation, and time management practices.
• Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.

Communicated complex digital support concepts to both technical and non-technical stakeholders, building strong relationships with cross-functional teams.

• Ensured consistency, accuracy, and efficiency by providing a central location for all information, eliminating duplicate data, and allowing for easier updates and management, ultimately leading to better decision-making and improved productivity across an organization.
• Championed process improvement initiatives that led to capture knowledge, solve problems faster, enable self service, improve customer and employee satisfaction, and build organizational learning.
• Increased self-help through support app to lower-costs and improve resolution to customers.
• Created P2P strategies which focuses on cross-channel promotions of new products.
• Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.

• Developed and managed Samsung Care Video Support (youtube.com/samsungcare), with a growth rate of 315K subscribers, across all product types.
• Provided video development support to global subsidiaries, covering all products launches in the US, through website, app and on-device.
• Oversaw SEO strategy, implementing technical enhancements and content optimization tactics to improve organic search ranking and drive qualified traffic.
• Developed in-house Simulator/Emulator tools, allowing the customer and agent to learn features before and after purchase.
• Controlled costs to keep business operating within budget and increase profits.
• Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.

• Developed creative concepts to meet project objectives and enhance brand identity.
• Improved user experience by designing layouts and interfaces tailored to client needs.