Sangyi Qi
Los Angeles,CA
Summary
Marketing, communications, and public relations professional with expertise in social media strategy, content creation, and event planning. Skilled in growing engagement, building brand partnerships, and driving campaigns. Creative in digital content and audience engagement.
Overview
3
3
years of professional experience
Work History
Public Relations Intern
Berri Goldfarb Public Relations
Los Angeles
09.2024 - Current
- Research and outreach to fashion influencers and creating Media Contact Lists
- Research trends in fashion and pop culture to help clients.
- Maintaining a database of media contacts, stylists, editors, etc.
- Draft press materials, including media kits and press releases.
- prepare the showroom and gifting room for stylists and influencer visits.
- Searching media outlets - print, web, etc. for celebrity placements.
- Drafting media pitches on celebrity placements.
Marketing & Communication Coordinator
Monster Entertainment
10.2022 - Current
- Proposed social media strategies and created detailed content calendars for Henry Lau, increasing engagement by 30% in six months.
- Filmed, edited, and published content on all social media platforms, including a Douyin/TikTok video with 3M+ likes.
- Communicate with TV stations, business partners, and brands. Worked with brands across various industries such as Tiffany & Co., Dior, Bose, and Puma on Marketing Campaign.
- Designed a fan engagement campaign that grew fan participation by 40% and improved fan feedback collection.
- Produced a BTS series that generated 50K+ positive fan interactions.
- Contributed creative ideas for music festivals, including stage design concepts and performance setups, enhancing audience experience and brand visibility.
- Conducted marketing research and organized audience feedback, increasing content relevance by 20% for future projects.
Social Media Influencer, Professional Blogger-Owner
02.2022 - Current
- Xiaohongshu: @sangyiqi
- Increased social media engagement by 1860%, from 2k likes to over 37.4k
- Curate published content including videos, articles, professional photos and business resources
- Build a network of potential business partners across social media channels.
Social Media& Communication Department Assistant
WUKONG Media
07.2022 - 09.2022
- Created social media posts that resulted in gaining 8,000 new followers in one month
- Brainstormed campaigns and applied analytics tools, increasing views by 50%
- Assisted in planning and coordinating promotional events, ensuring seamless execution and increasing attendee engagement by 20%
- Collaborated with teams to design event themes, promotional materials, and social media outreach strategies
Education
Annenberg School of Communication and Journalism, communication management -
University of Southern California
B.A. in Psychology. Minor in Business. Dean's Honor List -
University of California, Irvine
Skills
- Marketing strategy
- Content Development
- Influencer culture
- Video Editing
- Adobe Creative Suite
- Social Media
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Korean
Limited
Timeline
Public Relations Intern
Berri Goldfarb Public Relations
09.2024 - Current
Marketing & Communication Coordinator
Monster Entertainment
10.2022 - Current
Social Media& Communication Department Assistant
WUKONG Media
07.2022 - 09.2022
Social Media Influencer, Professional Blogger-Owner
02.2022 - Current
Annenberg School of Communication and Journalism, communication management -
University of Southern California
B.A. in Psychology. Minor in Business. Dean's Honor List -
University of California, Irvine
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